In this episode, we explore the journey of Marissa Hill and how she built Shade TV and managed to not only standout in a saturated niche but dominate it with what I call "Big Creator Energy". Marissa talks in detail about how she got the attention of brands early on, and how she managed to get noticed as a Small YouTuber when she got started. She also talks to us about her challenges in the industry, imposter syndrome and how to deal with your haters.
- 01:13 - 02:12: Marissa discusses her motivation for starting Shade TV.
- 04:02 - 05:15: Marissa's father as one of the first influencers and her early passion for sneakers.
- 06:02 - 07:15: The concept of Shade TV as a brand rather than a personal name.
- 12:32 - 13:15: Emphasizing high production values and storytelling as competitive advantages.
- 17:11 - 17:53: SEO strategies and Marissa’s approach to content as a searchable library.
- 21:01 - 22:27: Marissa’s first major brand deal with K-Swiss at 5,000 subscribers.
- 28:06 - 29:10: Key moments in Marissa’s transition from modeling to content creation.
- 38:12 - 39:20: Lessons on exclusivity and rights from her modeling contracts.
- 44:35 - 47:18: Marissa’s insights on standing out as a creator and the importance of professionalism.
Brief Guest Bio:
Marissa Hill is the creator and host of Shade TV, a popular YouTube channel focused on sneakers, streetwear, and fashion trends. With a keen eye for style and a knack for storytelling, Marissa brings her audience inside the latest drops, reviews, and fashion insights. Her channel has become a go-to spot for fashion enthusiasts and sneakerheads alike, making her a respected voice in the style community. She has grown her YouTube channel to over 100,000 subscribers and been a featured creator speaking at both Vidcon and Vidsummit.
- Awesome Creator Academy
- 1of10.com
- Brand Deal Starter Kit
Sponsors of the Podcast:
1of10 - https://geni.us/get1of10com
1of10 is the BEST tool for YouTube Strategy and helping you find outlier videos that will get more views. Find inspiration for your Topics, Titles and Thumbnails and stop guessing if and idea will get views and start knowing. Use Discount Code ROBERTO at checkout for 50% OFF.
OpusClip -https://geni.us/getopusclip
Repurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.
Kajabi -https://kajabi.com/robertoblake
The perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing!
Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.
We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.
You can also post any and all questions and get feedback on your work daily through the private group where you peers can offer critique and constructive criticism.
Check out https://www.awesomecreatoracademy.com/group for more details.
If you're looking to just get started and don't want to make a huge investment, but you know you need direction and guidance, check out my book Create Something Awesome: How Creators are Profiting from their Passion in the Creator Economy.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.