Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17
They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale).
The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability.
Takeaways:
1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability.
2 TACOS provides a more holistic view of ad performance than ROAS.
3 Organic sales should be established before running ads.
4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth.
5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies.
6 Etsy may favor sellers who invest in ads, creating a competitive edge.
Resources:
1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17
LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40
Gold City Ventures: https://goldcityventures.com/
Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah
Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04
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