Episode 196 - Overcoming Struggles of Growing a Business

In this compelling follow-up episode of Custom Apparel Startups, we're delighted to welcome back Howard Potter, of A&P Master Images, for another deep dive into the world of custom apparel. This time, Howard sheds light on the troubles encountered when starting a t-shirt business and shares invaluable advice for both new and established entrepreneurs in the industry.

Kicking off the episode, we tackle one of the most daunting questions for newcomers: "Which machine to buy?" We stress the importance of broad research and caution against getting tunnel-visioned on a single technology. The landscape of apparel printing is vast and choosing the right equipment is crucial for your business's specific needs and goals.

Growth is a central theme of our conversation. Howard underscores the necessity of forward-thinking, particularly in terms of spatial planning. Anticipating future expansion is vital; many businesses struggle because they run out of room or fail to utilize their current space efficiently. He offers practical tips on scanning your property and equipment regularly to identify items that can be repurposed or removed, thus making way for essential upgrades or additions.

Howard also introduces the concept of "temporary fixes" for immediate problems, but he warns against relying on these for too long. The discussion moves towards a critical analysis of production, time, and space utilization. He advises that operating at 95% capacity is a clear sign that expansion is overdue. Ideally, businesses should start thinking about improving their space or equipment when they hit the 70-75% threshold to avoid stagnation and ensure continuous growth.

Beyond the technical aspects of running a t-shirt business, Howard emphasizes the foundation of any successful venture: providing excellent service, treating people right, creating outstanding products, and committing to education and transparency. These principles, he argues, are non-negotiable for long-term success in the custom apparel industry.

This episode is a treasure trove of insights for anyone looking to navigate the challenges of starting or expanding a t-shirt business. Howard Potter's expertise and candid advice make it a must-listen for entrepreneurs eager to make their mark in the world of custom apparel.

Here is the list of tips for growing your business:

• Get the right equipment for YOUR business
• Consider the space you have to work and make sure you have room to grow
• If you are not using things or running out of room, be sure to scan your space and see how you can improve efficiency
• Consider your % output / % time / % space
  • If you are at 95% production / space ... you need to expand
  • Really you should be improving space / equipment at 70-75% rather than waiting
• Simple rules for growth
  • Provide great service
  • Treat people right
  • Create a great product
  • Educate your customer
  • Be transparent