Dare to Launch
I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Episodes
Join our next event at: https://getyoulaunched.com/
When a book publisher turned her down, Sandra Angelo didn't argue…
Instead, she printed her book at Kinko's, put it in a Ziploc bag… and sold it for $10.
That "rejected" book went on to make her over $1.2MM.
(And yes, that publisher came crawling back years later!)
Build Your Next Launch Fast at https://getyoulaunched.com
Want to launch or grow your business – faster?
Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/
- - -
Hear more from Jeff Walker on…
YouTube: http://www.yo...
If last year felt kinda weird – that's because it was weird.
Conversions dropped. Engagement tanked – 2025 was a tough year to be a business owner.
So let's dig into some of the practical, tactical changes we're making this year.
And not just me…
In this week's episode of Dare to Launch, we're joined by Emma and Eleanor from The Reconnected.
T...
My friend Pat Flynn just shared a great solution for the "succeed without burning yourself out" problem.
And this might be one of the best skills you can learn…
It's no secret I'm not hustle culture's biggest fan.
Sure, there are times when you need to push the pedal to the floor. But there's only so much pushing you can do before you burn out.
Trouble is, b...
Hal Elrod shouldn't be alive.
When he was 20, he was hit head-on by a drunk driver and declared clinically dead for six minutes. When he came out of his coma, the doctors had more bad news – they told him he'd never walk again…
But he did.
Years later, Hal was diagnosed with a rare and aggressive cancer… and given two weeks to live.
He beat that too.
It's the time of year when folks are getting excited about the goals they want to hit next year. And while having goals is awesome…
When you set a goal that feels really big, it can drain the energy out of you – the finish line seems so far away… a little too out of reach.
But before you start setting your sights on lower, more "realistic" targets, here's something I've noticed…
Every episode of Dare to Launch features a taco break – quick-fire questions to keep things fun.
As you might have guessed, most of these questions revolve around Mexican food. But we also toss in the odd curveball or two.
Here's why – fun, unexpected questions often get genius answers you'd never have gotten otherwise.
This clip with Mike Michalowicz is a great example.
<...
The difference between "they're never going to buy" and "heck yeah… this is a sale!" is night and day…
That's what Chris said in this clip from Dare to Launch and he's right on the money – especially when it comes to getting that all-important first sale…
A quick win flips a switch – it shuts down your inner critic and boosts your confidence – making a second, third, and fourth "yes" even ...
Most people think you have to be the face of your business to really make it big. But Johannes Waldow has done the exact opposite…
And he's not just built ONE big business…
He's built SEVEN, 7-figure businesses – in seven different niches – all without stepping in front of the camera or being "the expert."
And he did it before AI was even a thing.
In this week...
On the face of it, Mel Abraham was doing everything right…
Business was great…
He was flying all over the country…
Money rolling in…
But then his 5-year-old son handed him a drawing…
… and Mel realized he was screwing up the one thing that actually mattered.
As entrepreneurs, we're quick to measure our wealth in dollars.
Abundance is one thing… but tapping into your authentic abundance is something else.
Maybe you've felt the difference – you meet someone who seems to have it all… but something feels "off"?
They don't feel aligned… or truly happy.
It's like they're wearing a version of success that doesn't quite fit.
This is the abundance trap no one warns you about.
Strategies and tactics often get the spotlight. But if most successful entrepreneurs were honest about what really moved the needle for them, it probably wouldn't be a 5-step plan…
… it would be a community.
"You become the average of the five people you spend the most time with" has become a bit of a cliche. But you only have to spend five minutes in a "wrong" room to realize how true it ...
Every Launch Masterclass (my big annual launch) Dan and I do a live Q&A.
No scripts or fancy slides – just me and Dan riffing off each other, answering the questions that matter. And even though the 2025 Launch Masterclass has come and gone…
I'm sharing some of the best questions – and answers – in this week's episode of Dare to Launch.
So if you've ever thought…
If you want to improve your writing skills, you might consider signing up for a copywriting course. But Will Hamilton went a different route…
He took comedy classes on Zoom… from a guy who used to write for Jay Leno.
And in this clip from Dare to Launch, Will explains why it's the best thing he's ever done for his copywriting.
It's not about writing jokes or being funny tho...
Some napkins and a Sharpie – that's how Stacie Bloomfield started her now 7-figure business.
From being a full time manager at Starbucks to building a wildly successful creative business, Stacie's journey is a masterclass in turning your passion into sustainable income.
In this week's episode of Dare to Launch, Stacie shares her story, showing how she went from a doodle on a napkin to buil...
I added a simple 3-minute routine to my mornings that's been a total game-changer.
Those 180 seconds give me a clearer mind, less stress, and way more focus.
Nick Ortner is the guy who introduced me to this routine…
… and in this episode of Dare to Launch, Nick explains what it is and how it works, so you can try it yourself.
One thing I've noticed is that thi...
Long hours, late nights, nonstop launches…
You're told that that's what it takes to build a business – but it's also a sure path to burnout.
And that's exactly what happened to Chris Ducker…
Chris is a serial entrepreneur. He's built three 7-figure companies. And a few years ago, he burned out.
And on this week's Dare to Launch, he shares what he learned about b...
One of the worst decisions I made early on in my business?
Following this advice from a well-respected marketing guru:
"Don't hire anyone. Employees will make your life hell."
I trusted this person, so listening to them felt like the smart play.
And while it did keep things simple in some respects, it also kept my business small – and way more stressful than ...
I just tested a new add-on with Product Launch Formula®…
…something simple that helped students get quick wins, build confidence, and create momentum from day one.
The results surprised even me… and the community it sparked was incredible.
In this week's episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can adapt it for your business.
...I just tested a new add-on with Product Launch Formula®…
…something simple that helped students get quick wins, build confidence, and create momentum from day one.
The results surprised even me… and the community it sparked was incredible.
In this week's episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can adapt it for your business.
...Popular Podcasts
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.
Listen to the latest news from the 2026 Winter Olympics.
The 2026 Winter Olympics in Milan Cortina are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the XXV Winter Olympics We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Milan Cortina Winter Olympics so you don’t miss any coverage of the 2026 Winter Olympics, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.