Dare to Launch
I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Episodes
I added a simple 3-minute routine to my mornings that’s been a total game-changer.
Those 180 seconds give me a clearer mind, less stress, and way more focus.
Nick Ortner is the guy who introduced me to this routine…
… and in this episode of Dare to Launch, Nick explains what it is and how it works, so you can try it yourself.
One thing I’ve noticed is that thi...
Long hours, late nights, nonstop launches…
You’re told that that’s what it takes to build a business – but it’s also a sure path to burnout.
And that’s exactly what happened to Chris Ducker…
Chris is a serial entrepreneur. He’s built three 7-figure companies. And a few years ago, he burned out.
And on this week’s Dare to Launch, he shares what he learned about b...
One of the worst decisions I made early on in my business?
Following this advice from a well-respected marketing guru:
“Don’t hire anyone. Employees will make your life hell.”
I trusted this person, so listening to them felt like the smart play.
And while it did keep things simple in some respects, it also kept my business small – and way more stressful than ...
I just tested a new add-on with Product Launch Formula®…
…something simple that helped students get quick wins, build confidence, and create momentum from day one.
The results surprised even me… and the community it sparked was incredible.
In this week’s episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can adapt it for your business.
...I just tested a new add-on with Product Launch Formula®…
…something simple that helped students get quick wins, build confidence, and create momentum from day one.
The results surprised even me… and the community it sparked was incredible.
In this week’s episode of Dare to Launch, Chris, Dan, and I break down exactly what we did… and how you can adapt it for your business.
...What if I told you that – in just a few seconds – you could create a piece of content that could generate millions of impressions and thousands of comments from your target audience?
Pretty cool, right? But wait, it gets even better…
Because this content can also give you valuable insights you can use to make your marketing more powerful and your future offers more attractive.
Read more
This is probably one of the most actionable episodes ever of Dare to Launch.
Because Bari Baumgardner walks you through a 10,000-foot strategy for creating a high-ticket funnel that takes your ideal customers from:
“Wait, you can do that?” to “I could do that…” to “I have to do that!”
What’s great about Bari’s approach is that you don’t need to create a new course or program...
If you think you’re selling knowledge, think again…
Knowledge is everywhere. And it’s free. Podcasts, YouTube, blogs… answers are just one Google search or ChatGPT conversation away.
So what are we really selling?
Our framework. Our approach. Our way of doing things. And while that might sound simple, it’s not easy…
Because that’s where fear often kicks in.
...
Dare to Launch Free Bonuses found at: https://getyoulaunched.com
Want to launch or grow your business – faster?
Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/
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Hear more from Jeff Walker on…
Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)
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In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.
It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel l...
Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)
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In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.
It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel l...
Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)
- - -
In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.
It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel l...
What if you could turn your passion into a business… without the stress of endless trial and error?
In this week’s episode of Dare to Launch, Sarah MacKeigan shares how she made a bold career move – from healthcare project manager to dog physiotherapist.
You might have heard the advice – “just follow your passion.” But that’s easier said than done.
Sarah followed her passio...
If you’ve ever wondered whether you could turn your skills into something more, you should meet David H. Lawrence XVII…
Because while most people in his industry live gig to gig, David discovered a way to turn his voiceover talents into a thriving online business – one that’s brought in 24 six-figure launches (so far) and serves thousands of aspiring actors.
Here’s what’s crazy…
Read more
Register for this year's FREE Launch Masterclass at https://getyoulaunched.com/
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Hear more from Jeff Walker on…
YouTube: http://www.youtube.com/@productlaunch
Instagram: https://www.instagram.com/jeffwalkerco
Threads: https://www.threads.net/@jeffwalkerco
Resources Referenced in the episode: Dare to Launch Interview with Mich...
I didn’t plan it.
It just kinda happened… and then it became a “thing”.
A few years back, I was doing a live session in my Launch Masterclass, when out of the corner of my eye, I saw it…
Right next to my camera was a squirrel.
And this thing is just going nuts.
Now I’m live with thousands of people. So I’m doing everything I can to stay focused ...
Affiliate promotions (where you promote someone else’s product to your list) can be one of the easiest, fastest, and most profitable launches you do.
I’ve been on both sides – both promoting and having other people promote my launches – for literally decades now.
And it’s no secret that I love these kinds of promotions.
Done well – where you promote a proven offer that gets...
There are moments when life just wallops you – when all you can see is fear, overwhelm, and uncertainty.
So let’s get into what you can do when that happens…
Because there is a way through those moments. And it doesn’t involve looking for silver linings or pretending everything’s fine.
I won’t pretend staying calm and grounded when the pressure is on is easy… because it’s no...
Pat Flynn didn’t set out to build a Pokémon brand with over 4 billion views and 3 million followers…
He just wanted to learn how to use TikTok. So he created a simple experiment – he was going to post one video a day for 60 days.
That’s when things kinda snowballed…
What happened next is a crazy story, with a bunch of powerful lessons. And since Pat’s a good friend, I invite...
What if you woke up tomorrow and your business was gone?
And I’m not talking “you lost a big client” or a “big chunk of money” gone…
I’m talking every client… every cent – your entire business. And not just gone… but stolen by one of the people you trusted most.
Well, I can tell you how it feels… because it happened to me.
One moment, I was earning more money than I ...
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