Dare to Launch
I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Episodes
Many people think they need to feel confident before they take action, but they’ve got it the wrong way round…
Confidence doesn’t come first.
In fact, some of the most successful launches I’ve ever seen started with doubt…
“Should I wait until I have a bigger email list?”
“I’m not sure this headline will resonate with my audience…”
“Is now the right time...
As anyone who’s spent time in the comment section of YouTube will tell you – a community left unchecked can get messy real fast.
So it stands to reason that if you want to build a thriving community, you need strict guidelines and rules… right?
Well, if that’s true, someone should tell Emma and Eleanor from The Reconnected... :-)
Because they don’t have moderators… or a huge...
One of my favorite questions for my entrepreneur friends: “What do you do when you need to get inspired… and you don’t have a whole lot of time?”
After all, as entrepreneurs, we get paid for the ideas we create and put out into the world.
Which sounds great in theory… but as anyone who’s had this “job” can tell you, that can be a lot harder than it sounds.
And if you’ve bee...
You know you’ve tapped into something special when your customers are going out of their way to help each other win.
Sadly, that’s not what most “communities” are like – either no one’s posting… or it’s just a bunch of random updates and no real connection.
But Amy Small’s knitters show up. And not just for themselves…
They cheer each other over the finish line. And then they come...
A few months ago, we hosted a private, high-end event with some serious entrepreneurs… and we left with some big takeaways.
To set the scene… this wasn’t a fancy conference with a big stage and thousands of people…
It was an intimate, hands-on workshop for a small group of folks… with me and my campaign design team working side by side with them on their launches for two full days.
Many people have this backward…
They think failure is a sign they’ve done something wrong. But the truth is... failure isn’t a setback…
It’s a step forward.
Failure is how you actually get where you want to go.
The folks who win big often aren’t the most fearless or the ones with superhuman levels of willpower…
They’re the ones who made a simple decision...
This is the best time in history to be a creator… but it’s also the loudest. And if you don’t know how to cut through the noise… you risk getting buried under it.
In this week’s episode of Dare to Launch, we’re joined by Michael Walker – someone who knows a thing or two about “noise”...
He helps musicians go from unknown to literal rockstars… not by selling T-shirts or chasing streams, but by ...
How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time?
Well, I can tell you exactly how I did it. Including the really wild part…
You see, right in the middle of that crazy run… I lost my business.
Not just part of my business – my entire business vanished overnight, meaning I had to start over from zero – with no list, no audience, and no prod...
Most people think objections are about the offer, but they’re not. Not really…
They’re about fear. Or self-doubt. Sometimes, even shame.
When a customer says “I can’t afford it” or “I don’t have time”, there’s usually something deeper lurking under the surface…
In this clip of Dare to Launch, Bari Baumgardner helps us unpack the 5 universal buying objections… and how to ha...
Over the past 20 years, I’ve probably hosted every kind of event you can imagine…
From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom.
That’s not including all the hybrid events… livestreams… multiday Zoom marathons…
You might have heard the rumors…
“Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”
I’ve heard them too… but what I saw last week inside my mastermind group told a very different story.
Yes, it’s true – AI just changed the game (again). And the “mediocre” bar just got raised (again)...
But that isn’t...
I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…
Why most masterminds fail.
People join masterminds expecting game-changing insights, powerful connections, and real business growth… but the reality is that most groups fizzle out in a year or two.
Why?
A big reason i...
What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations?
According to my good friend Mel Abraham, you already do… you just might not realize it.
That “employee” is your money. But here’s the problem – most entrepreneurs don’t give this employee a job – they let it sit in a bank account, doing nothing.
In th...
You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere.
Here’s why…
When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or haven’t found the right habit… or don’t have enough willpower or discipline...
It’s probably because you’ve fallen into one of the hidden “traps” that keep...
Many folks talk about morning routines like they’re the key to success.
But what if that’s not actually true? Even worse…
What if your morning routine is actually holding you back?
In this episode of Dare to Launch, Chris, Dan, and I take a look at the real impact of morning routines on entrepreneurs – so you can see if yours is powering your success… or just another distra...
In 2016, Tai Lopez made a video that didn’t just go viral – it changed the gme.
It took a fresh approach, and it caught the entire marketing world off guard.
In this clip from Dare to Launch, Dylan Frost (who’s studied virality like almost no one I know) breaks down the big lessons we can take away from it… even in 2025.
It’s a mini-masterclass on seizing your audience’s attentio...
Sometimes, it feels like the news, social media, and outside events are working overtime, trying to pull us into a storm of negativity. But here’s one of the most important things I’ve learned as an entrepreneur – I don’t have to participate.
We don’t have to react to the storm. We have the entrepreneurial advantage – we can create our own reality.
That’s why in this week’s episode of Dare to...
How far would you go to follow your calling?
For Thembi Bheka, the answer was “the other side of the world.” She left the comfort of Canada to return to Zimbabwe with one mission – to help women escape poverty and abusive relationships by giving them the tools to achieve financial independence and transform their lives.
Her story is raw, inspiring, and a powerful testament to how one person’...
Some days, it can feel like you’re spinning your wheels. Like no matter how hard you try, the progress just isn’t there.
It’s easy to get discouraged when that happens… unless you realize that those small steps you take today can be the exact steps that lead to breakthroughs tomorrow.
The key is learning to recognize them… and knowing when to double down and keep going.
Thi...
Have you ever felt like the business you built for freedom… is more like a jail?
That’s exactly what happened to Olivier Roland. He built a successful company… but it began to take over his life.
We’re talking 60-70 hour weeks. Barely any vacations. And no way out. Until two lessons gave him the slap in the face he needed.
These lessons didn’t just reshape how he saw his business...
Popular Podcasts
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.