Dare to Launch

What if you woke up tomorrow and your business was gone?

And I’m not talking “you lost a big client” or a “big chunk of money” gone…

I’m talking every client… every cent  – your entire business. And not just gone… but stolen by one of the people you trusted most.

Well, I can tell you how it feels… because it happened to me.

One moment, I was earning more money than I ...

We all have moments when our mental game slips a little. 

Maybe we feel stuck. Maybe we catch ourselves thinking, “Why me?”

Thoughts like this might be natural… but that doesn’t make them any easier to live with. 

What we want is to snap ourselves out of a funk and get back on track. But how do we do that?

To find out, I asked one of the most bulletproof peopl...

Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new.

The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over.

So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was...

It’s easy to look at 7-figure memberships and think they’re only for folks with massive audiences… or the leading experts… or that you need to constantly give away valuable secrets.

And sure, those things can work in your favor. But as Gina Bianchini reveals in this week’s episode of Dare to Launch… they’re not required.

And Gina should know…

As the founder of Mighty Network...

One of the biggest mistakes I see entrepreneurs make is launching new products too soon.

When growth slows… or you hit a plateau, it’s natural to think about launching something new and exciting to get things moving. But that can actually make things worse. 

Much worse.

If you’re not careful, having multiple offers – even in the same market – can make it feel like you’re running m...

Many people think they need to feel confident before they take action, but they’ve got it the wrong way round…

Confidence doesn’t come first. 

In fact, some of the most successful launches I’ve ever seen started with doubt…

“Should I wait until I have a bigger email list?”

“I’m not sure this headline will resonate with my audience…”

“Is now the right time...

As anyone who’s spent time in the comment section of YouTube will tell you – a community left unchecked can get messy real fast.

So it stands to reason that if you want to build a thriving community, you need strict guidelines and rules… right?

Well, if that’s true, someone should tell Emma and Eleanor from The Reconnected... :-)

Because they don’t have moderators… or a huge...

One of my favorite questions for my entrepreneur friends: “What do you do when you need to get inspired… and you don’t have a whole lot of time?”

After all, as entrepreneurs, we get paid for the ideas we create and put out into the world. 

Which sounds great in theory… but as anyone who’s had this “job” can tell you, that can be a lot harder than it sounds.

And if you’ve bee...

You know you’ve tapped into something special when your customers are going out of their way to help each other win.

Sadly, that’s not what most “communities” are like – either no one’s posting… or it’s just a bunch of random updates and no real connection.

But Amy Small’s knitters show up. And not just for themselves…

They cheer each other over the finish line. And then they come...

A few months ago, we hosted a private, high-end event with some serious entrepreneurs… and we left with some big takeaways.

To set the scene… this wasn’t a fancy conference with a big stage and thousands of people…

It was an intimate, hands-on workshop for a small group of folks… with me and my campaign design team working side by side with them on their launches for two full days.

Many people have this backward…

They think failure is a sign they’ve done something wrong. But the truth is... failure isn’t a setback…

It’s a step forward. 

Failure is how you actually get where you want to go.

The folks who win big often aren’t the most fearless or the ones with superhuman levels of willpower…

They’re the ones who made a simple decision...

This is the best time in history to be a creator… but it’s also the loudest. And if you don’t know how to cut through the noise… you risk getting buried under it.

In this week’s episode of Dare to Launch, we’re joined by Michael Walker – someone who knows a thing or two about “noise”...

He helps musicians go from unknown to literal rockstars… not by selling T-shirts or chasing streams, but by ...

How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time?

Well, I can tell you exactly how I did it. Including the really wild part…

You see, right in the middle of that crazy run… I lost my business.

Not just part of my business – my entire business vanished overnight, meaning I had to start over from zero – with no list, no audience, and no prod...

Most people think objections are about the offer, but they’re not. Not really… 

They’re about fear. Or self-doubt. Sometimes, even shame. 

When a customer says “I can’t afford it” or “I don’t have time”, there’s usually something deeper lurking under the surface…

In this clip of Dare to Launch, Bari Baumgardner helps us unpack the 5 universal buying objections… and how to ha...

Over the past 20 years, I’ve probably hosted every kind of event you can imagine…

From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom.

That’s not including all the hybrid events… livestreams… multiday Zoom marathons… 

You might have heard the rumors…

“Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”

I’ve heard them too… but what I saw last week inside my mastermind group told a very different story.

Yes, it’s true – AI just changed the game (again). And the “mediocre” bar just got raised (again)...

But that isn’t...

I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…

Why most masterminds fail.

People join masterminds expecting game-changing insights, powerful connections, and real business growth… but the reality is that most groups fizzle out in a year or two.

Why?

A big reason i...

What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations? 

According to my good friend Mel Abraham, you already do… you just might not realize it.

That “employee” is your money. But here’s the problem – most entrepreneurs don’t give this employee a job – they let it sit in a bank account, doing nothing.

In th...

You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere.

Here’s why…

When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or haven’t found the right habit… or don’t have enough willpower or discipline... 

It’s probably because you’ve fallen into one of the hidden “traps” that keep...