Dare to Launch

Dare to Launch

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

Episodes

September 9, 2025 7 mins

If you think you’re selling knowledge, think again…

 

Knowledge is everywhere. And it’s free. Podcasts, YouTube, blogs… answers are just one Google search or ChatGPT conversation away.

 

So what are we really selling?

 

Our framework. Our approach. Our way of doing things. And while that might sound simple, it’s not easy…

 

Because that’s where fear often kicks in.

 

...

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Dare to Launch Free Bonuses found at: https://getyoulaunched.com

Want to launch or grow your business – faster?

Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/ 

 

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Hear more from Jeff Walker on… 

YouTube:  http://www.youtube.com/@productlaunch 

...

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Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)

 

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In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.

 

It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel l...

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Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)

 

- - - 

 

In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.

 

It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel l...

Mark as Played

Join my FREE Launch Masterclass here 👉 https://productlaunchformula.com/masterclass25 (Available until August 28th, 2025)

 

- - - 

 

In this LIVE Q&A from my 2025 Launch Masterclass, I answer the questions that business owners everywhere are asking right now.

 

It often feels like the world is moving faster than ever – politics, economics, technology, AI – and it’s easy to feel l...

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What if you could turn your passion into a business… without the stress of endless trial and error?

 

In this week’s episode of Dare to Launch, Sarah MacKeigan shares how she made a bold career move – from healthcare project manager to dog physiotherapist. 

 

You might have heard the advice – “just follow your passion.” But that’s easier said than done.

 

Sarah followed her passio...

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If you’ve ever wondered whether you could turn your skills into something more, you should meet David H. Lawrence XVII…

 

Because while most people in his industry live gig to gig, David discovered a way to turn his voiceover talents into a thriving online business – one that’s brought in 24 six-figure launches (so far) and serves thousands of aspiring actors.

 

Here’s what’s crazy…

 

Read more

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Register for this year's FREE Launch Masterclass at https://getyoulaunched.com/  

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Hear more from Jeff Walker on… 

YouTube:  http://www.youtube.com/@productlaunch 

Instagram: https://www.instagram.com/jeffwalkerco 

Threads: https://www.threads.net/@jeffwalkerco  

 

Resources Referenced in the episode: Dare to Launch Interview with Mich...

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I didn’t plan it.

 

It just kinda happened… and then it became a “thing”.

 

A few years back, I was doing a live session in my Launch Masterclass, when out of the corner of my eye, I saw it…

 

Right next to my camera was a squirrel.

 

And this thing is just going nuts.

 

Now I’m live with thousands of people. So I’m doing everything I can to stay focused ...

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Affiliate promotions (where you promote someone else’s product to your list) can be one of the easiest, fastest, and most profitable launches you do.

 

I’ve been on both sides – both promoting and having other people promote my launches – for literally decades now. 

 

And it’s no secret that I love these kinds of promotions.

 

Done well – where you promote a proven offer that gets...

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There are moments when life just wallops you – when all you can see is fear, overwhelm, and uncertainty.

 

So let’s get into what you can do when that happens…

 

Because there is a way through those moments. And it doesn’t involve looking for silver linings or pretending everything’s fine.

 

I won’t pretend staying calm and grounded when the pressure is on is easy… because it’s no...

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Pat Flynn didn’t set out to build a Pokémon brand with over 4 billion views and 3 million followers…

 

He just wanted to learn how to use TikTok. So he created a simple experiment – he was going to post one video a day for 60 days.

 

That’s when things kinda snowballed…

 

What happened next is a crazy story, with a bunch of powerful lessons. And since Pat’s a good friend, I invite...

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What if you woke up tomorrow and your business was gone?

And I’m not talking “you lost a big client” or a “big chunk of money” gone…

I’m talking every client… every cent  – your entire business. And not just gone… but stolen by one of the people you trusted most.

Well, I can tell you how it feels… because it happened to me.

One moment, I was earning more money than I ...

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We all have moments when our mental game slips a little. 

 

Maybe we feel stuck. Maybe we catch ourselves thinking, “Why me?”

 

Thoughts like this might be natural… but that doesn’t make them any easier to live with. 

 

What we want is to snap ourselves out of a funk and get back on track. But how do we do that?

 

To find out, I asked one of the most bulletproof peopl...

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Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new.

 

The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over.

 

So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was...

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It’s easy to look at 7-figure memberships and think they’re only for folks with massive audiences… or the leading experts… or that you need to constantly give away valuable secrets.

 

And sure, those things can work in your favor. But as Gina Bianchini reveals in this week’s episode of Dare to Launch… they’re not required.

 

And Gina should know…

 

As the founder of Mighty Network...

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One of the biggest mistakes I see entrepreneurs make is launching new products too soon.

When growth slows… or you hit a plateau, it’s natural to think about launching something new and exciting to get things moving. But that can actually make things worse. 

Much worse.

If you’re not careful, having multiple offers – even in the same market – can make it feel like you’re running m...

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Many people think they need to feel confident before they take action, but they’ve got it the wrong way round…

Confidence doesn’t come first. 

In fact, some of the most successful launches I’ve ever seen started with doubt…

“Should I wait until I have a bigger email list?”

“I’m not sure this headline will resonate with my audience…”

“Is now the right time...

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As anyone who’s spent time in the comment section of YouTube will tell you – a community left unchecked can get messy real fast.

 

So it stands to reason that if you want to build a thriving community, you need strict guidelines and rules… right?

 

Well, if that’s true, someone should tell Emma and Eleanor from The Reconnected... :-)

 

Because they don’t have moderators… or a huge...

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One of my favorite questions for my entrepreneur friends: “What do you do when you need to get inspired… and you don’t have a whole lot of time?”

 

After all, as entrepreneurs, we get paid for the ideas we create and put out into the world. 

 

Which sounds great in theory… but as anyone who’s had this “job” can tell you, that can be a lot harder than it sounds.

 

And if you’ve bee...

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