Dare to Launch
I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
Episodes
How do you go from $110K… to $600K… to $3.7MM – all in a pretty short window of time?
Well, I can tell you exactly how I did it. Including the really wild part…
You see, right in the middle of that crazy run… I lost my business.
Not just part of my business – my entire business vanished overnight, meaning I had to start over from zero – with no list, no audience, and no prod...
Most people think objections are about the offer, but they’re not. Not really…
They’re about fear. Or self-doubt. Sometimes, even shame.
When a customer says “I can’t afford it” or “I don’t have time”, there’s usually something deeper lurking under the surface…
In this clip of Dare to Launch, Bari Baumgardner helps us unpack the 5 universal buying objections… and how to ha...
Over the past 20 years, I’ve probably hosted every kind of event you can imagine…
From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom.
That’s not including all the hybrid events… livestreams… multiday Zoom marathons…
You might have heard the rumors…
“Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”
I’ve heard them too… but what I saw last week inside my mastermind group told a very different story.
Yes, it’s true – AI just changed the game (again). And the “mediocre” bar just got raised (again)...
But that isn’t...
I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…
Why most masterminds fail.
People join masterminds expecting game-changing insights, powerful connections, and real business growth… but the reality is that most groups fizzle out in a year or two.
Why?
A big reason i...
What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations?
According to my good friend Mel Abraham, you already do… you just might not realize it.
That “employee” is your money. But here’s the problem – most entrepreneurs don’t give this employee a job – they let it sit in a bank account, doing nothing.
In th...
You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere.
Here’s why…
When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or haven’t found the right habit… or don’t have enough willpower or discipline...
It’s probably because you’ve fallen into one of the hidden “traps” that keep...
Many folks talk about morning routines like they’re the key to success.
But what if that’s not actually true? Even worse…
What if your morning routine is actually holding you back?
In this episode of Dare to Launch, Chris, Dan, and I take a look at the real impact of morning routines on entrepreneurs – so you can see if yours is powering your success… or just another distra...
In 2016, Tai Lopez made a video that didn’t just go viral – it changed the gme.
It took a fresh approach, and it caught the entire marketing world off guard.
In this clip from Dare to Launch, Dylan Frost (who’s studied virality like almost no one I know) breaks down the big lessons we can take away from it… even in 2025.
It’s a mini-masterclass on seizing your audience’s attentio...
Sometimes, it feels like the news, social media, and outside events are working overtime, trying to pull us into a storm of negativity. But here’s one of the most important things I’ve learned as an entrepreneur – I don’t have to participate.
We don’t have to react to the storm. We have the entrepreneurial advantage – we can create our own reality.
That’s why in this week’s episode of Dare to...
How far would you go to follow your calling?
For Thembi Bheka, the answer was “the other side of the world.” She left the comfort of Canada to return to Zimbabwe with one mission – to help women escape poverty and abusive relationships by giving them the tools to achieve financial independence and transform their lives.
Her story is raw, inspiring, and a powerful testament to how one person’...
Some days, it can feel like you’re spinning your wheels. Like no matter how hard you try, the progress just isn’t there.
It’s easy to get discouraged when that happens… unless you realize that those small steps you take today can be the exact steps that lead to breakthroughs tomorrow.
The key is learning to recognize them… and knowing when to double down and keep going.
Thi...
Have you ever felt like the business you built for freedom… is more like a jail?
That’s exactly what happened to Olivier Roland. He built a successful company… but it began to take over his life.
We’re talking 60-70 hour weeks. Barely any vacations. And no way out. Until two lessons gave him the slap in the face he needed.
These lessons didn’t just reshape how he saw his business...
A couple months ago, we had a bold idea on my team.
What if we took our fan-favorite PLF Live® event… and we threw an encore?
What would that look like? And would it still be as powerful?
Despite the tech gods throwing us the odd curveball or two, we found that we were still able to deliver an incredible experience with the new format.
And now the dust has settled, Chris, Dan, a...
Have you ever wondered what separates good launches… from the truly great ones?
Over the summer, I hosted an exclusive high-end workshop. Over three days, I personally guided a small group of entrepreneurs through building their launches (along with my personal Campaign Design Team).
It was an absolute joy… and we walked away with some really cool insights into what it takes to create a winni...
Have you ever faced a moment where you had to reinvent everything?
Back in 2009, Nick Ortner found himself in that exact spot...
Money was tight, time was tighter, and he needed a way to make things work – fast. What came next was an idea born out of sheer necessity…
In this clip from Dare to Launch, we unpack the untold story of how the online summit was born.
You...
Ever wondered how to grow your email list without spending a dime on ads? Rachel Miller has the answer. In this clip from Dare to Launch, she reveals how she used a simple Facebook group to grow a list of 63,000 engaged subscribers – organically.
Whether you're just starting out or looking to scale, this episode is packed with actionable insights to help you turn your audience into a thriving community ...
There’s one mindset shift that could make or break your launch. And it’s often the difference between just having an idea… and actually executing a launch that brings in life-changing sales.
In this week’s episode of Dare to Launch, three of my Launch Coaches – Jolene, Barry, and Julie – break down this shift, so you can see how to turn your idea into a real, paying business. And they should know…
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Everyone’s reaction to their first launch is different…
“I made $2,000… and I nearly pooped my pants.”
That ^^^ was Jeff Noble’s.
In this short clip from Dare to Launch, Chris and I sit down with Jeff, founder of Noble Initiatives – a groundbreaking organization that provides education and support to families affected by fetal alcohol spectrum disorder (FASD).
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Chris and I welcome the amazing Elliott Connie back to the podcast this week!
Elliott is a world-renowned author, speaker, podcaster, and behavioral therapist with 20 years of clinical experience. His latest book, “Change Your Questions, Change Your Future,” focuses on how we can transform our lives simply by asking the right questions.
Elliott has found a direct link between curiosity and...
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