On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product.
Key Takeaways:
(02:12) Ania’s background combines engineering, people and systems for innovation.
(08:09) UX focuses on micro journeys while CX strategy operates at higher levels.
(09:36) CX covers the full customer relationship, from awareness to advocacy.
(11:15) C-suite now cares about CX, tying it to business outcomes and metrics.
(12:36) CXPA is more strategic than most UX organizations.
(15:30) Journey management tools connect insights to actions using integrations.
(17:42) Journey management surfaces insights faster.
(19:03) Time to first value is a crucial metric for SaaS adoption and success.
(22:03) Knowing your financials and finding a niche are vital for entrepreneurs.
Resources Mentioned:
Key Lime Interactive | Website
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#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
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