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April 28, 2025 51 mins

In this episode of Dear Art Producer, hosted by Heather Elder, freelance art producer Sari Rowe and Julie Maxham, senior art producer at IPG Health, share their extensive experiences and unique perspectives on the ever-evolving art production industry. With backgrounds in multimedia, print, motion, CGI, experiential, and illustration, both Sari and Julie discuss their career journeys, the importance of relationships and networking in their roles, the impact of AI and CGI in modern productions, and how they adapt to industry trends. They also explore the nuances of producing treatments, staying connected with the creative community, and their predictions for the future of art production in 2025.



In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

 

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