What should you know before expanding your Africa-based fintech to more countries?
In this episode, we explore the art and science of launching financial service products beyond your home country, covering everything from how to choose which countries to expand into, to how to hire in different markets, and what to watch out for when incorporating the business.
Our guides through this topic are experienced operators with long experience in expansion: Wiza Jakalasi (Chipper Cash), Marcello Schermer (Yoco), Adia Sowho (ex-Migo), and Maria Rotilu (ex-Branch).
IN THIS EPISODE WE TALK ABOUT0:00 — Introduction
2:25 — Why businesses expand into new countries
3:35 — Expanding for growth
4:00 — The importance of timing
4:52 — How to pick your next country
7:03 — Prioritizing business drivers
9:49 — The impact of regulation
14:58 — [Paystack Product Alert] Introducing Paystack's verification service paystack.com/verify
15:57 — Midway recap
16:34 — Navigating incorporation
20:02 — The role of relationships
21:55 — How to think about hiring
23:53 — The best part of expansion
LINKSThe Decode Fintech newsletter is a weekly email summary of the most important news in African fintech. Subscribe to receive original commentary and curated stories, as well as the latest episode of the podcast.
Paystack helps Africa's most successful fintechs build and scale popular financial service products with the industry's best-documented APIs. Please visit paystack.com/fintech to find out more.
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