In this high-energy episode, hosts Ryan Trimble and Shawn P. Williams sit down with longtime friend and SMU legend Flip Croft Caderao — founder of Cali Sober, the THC-infused mocktail brand shaking up the beverage world.Flip takes us on his unconventional journey from studying theater to running a marketing agency, diving into the cannabis industry and ultimately creating a legal, alcohol-free alternative that’s winning over consumers nationwide.
In this Episode:
- The Cali Sober Lifestyle – what it is and why more people are embracing it over alcohol
- Cannabis 101 – breaking down the differences between hemp, THC, CBD, and marijuana
- Texas Politics & THC – how current legislation could reshape the hemp industry
- Health & Safety – the benefits and misconceptions about cannabis products
- Cultural Shifts – why Gen Z is drinking less and exploring new recreational options
📍 Episode Highlights:
- “Cannabis has killed the same number of people as unicorns this year: zero.” – Flip Caderao
- Why THC drinks are outpacing craft beer and hard seltzers
- The role of alcohol distributors in the hemp beverage boom
- How shifting social norms are changing the way we party
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