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August 21, 2023 36 mins

About Our Guest:
Atiba Jefferson is an American photographer based in Los Angeles, California. Best known for his 25 years of skateboarding photography, over the years he has worked for all the major skateboard publications and now works at Thrasher Magazine. Another passion – basketball – landed him a gig as a staff photographer for the L.A. Lakers during the Shaq and Kobe years, and he currently holds the record at SLAM magazine for the most covers taken by a single photographer in the publication’s history. 

Atiba discovered a love and passion for skateboarding while growing up in Colorado Springs, CO. Moving to California in 1995 only strengthened that love and paired it with an equal passion for photography. 

Atiba’s list of commercial clients include Supreme, adidas, Nike, Converse, Reebok, ESPN, Gatorade, Mountain Dew, Oakley, Pepsi, Canon, and Netflix.

Find Atiba Jefferson Online:
Website
Instagram
Twitter

Download the transcript for this episode

Listen to Atiba's talk

Watch the Canon Explorer of Light video about Atiba's visit to the SOJC

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You can find more Demystifying Media content, like video interviews and lecture recordings, on YouTube

Photo credit: Photo of Atiba Jefferson taken by Wesley Lapointe for Canon USA during Atiba's visit to the University of Oregon. 

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