Marketing Your Practice to Top Talent

Episode Summary:

In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire.

From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of keeping your energy positive throughout the hiring process. Whether you are actively hiring or just building your team, this conversation is packed with must-use tips to help you find and retain great talent.

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Takeaways:

• If you are having trouble hiring, check your job ads first

• Always accept resumes even when you are not actively hiring

• Make sure job ads reflect your practice's values and culture

• Use creative job titles to capture attention and stand out

• Women apply when they meet 80 percent of requirements; men at 20 percent

• Treat hiring like a marketing campaign, not just an HR task

• Track where your applicants come from to measure effectiveness

• Consider nontraditional candidates from service-oriented industries

• Stay positive throughout the process—your mindset matters

• Great employees are often already employed—go find them

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🔊 Episode Sponsors:

Mango Voice
VoIP that works for dental practices. Elevate your phone systems and never miss a patient call again
👉 www.mangovoice.com

Identity Dental Marketing
Looking to stand out in a crowded market? Identity Dental Marketing builds brands that convert
👉 www.identitydental.com

Plan Forward
The number one membership plan platform for dental practices—simple, secure, and patient friendly
👉 www.planforward.io