Dental Practice Launch Podcast

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the pitfalls of short-term marketing strategies in dental practices and emphasizes the importance of building a long-term vision for sustainable growth. He outlines key principles for effective marketing, including the need for patience, the significance of branding, and the necessity of tracking ROI accurately. By adopting a long-term perspective, denta...

In this episode, Shane Simmons discusses the critical importance of location selection for dental practices with Bobby Lind and Isaiah Douglass from Pinpoint. They explore how understanding demographics, competition, and patient ratios can significantly impact the success of a dental startup. The conversation gets into the tools and data available to help practice owners make informed decisions about where to establish their practi...

In this conversation, Shane and Dr. Ben Friberg drive into Dr. Friberg’s transformative journey from a stressed practice owner to a thriving dentist who prioritizes work-life balance.

He discusses the importance of defining personal and business values, effective team building, and the shift from high-volume to quality-focused marketing strategies.

The discussion emphasizes the need for clarity in personal goals, the significance...

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the three key performance indicators (KPIs) essential for growing a dental practice predictably. He emphasizes the importance of understanding annual patient value, the cost of acquiring new patients, and the average booking time for new patients. By focusing on these metrics, dental practice owners can make informed decisions that lead to sustainable gr...

In this episode, Shane Simmons discusses effective strategies for dental practices to increase their Google reviews. He emphasizes the importance of reviews as a conversion mechanism that can lower the cost of acquiring new patients.

Shane shares practical tips, including the use of automation, the significance of personal requests for reviews, and the implementation of easy access methods like tap signs or QR codes. The episode c...

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the differences between Social Media ads and Google ads for dental startups. He emphasizes the importance of using both platforms strategically to attract patients, highlighting the long-term benefits of social media and the immediate results from Google ads. The episode also covers budgeting for ads, the significance of community engagement, and the nec...

In this episode of the Dental Practice Launch Podcast, Shane Simmons interviews Malika Azargoon of Zar Dental Consulting. They discuss strategies for dental practice owners to thrive in 2025. They explore the importance of understanding practice metrics, the role of a coach or consultant, and the significance of building a strong team culture. Malika shares her journey in dentistry and how she became known as the 'dental therapist,...

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chase Williams. Dr. Williams shares the journey of opening Tooth & Co., a fee-for-service dental practice in Fairhope, Alabama.

Dr. Williams discusses the challenges and successes he faced during his first year, including his decision to be Fee For Service as a dental startup, the importance of creating a unique patient experience, and the...

In this episode of The Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Katie Riesenberg, the owner of Beachside Smiles in North Myrtle Beach, South Carolina.

Dr. Riesenberg shares her journey from being an associate dentist to opening her own practice, discussing the challenges and triumphs she faced along the way. The conversation covers her motivations for starting a practice, the importance of location, the uni...

In this episode of the Dental Practice Launch Podcast, host Shane Simmons interviews Dr. Chriska Mustafa, the owner of Root Modern Dentistry in Ashland, Virginia.

They discuss the unique aspects of her startup dental practice and the importance of creating a welcoming and comfortable environment for patients. Chriska shares her vision for the practice, which includes a focus on patient experience and education. She also talks about...

Dr. Gin Do, a dentist in Orlando, FL and founder of Illume Dental Studio in Orlando, Florida, shares her experience of creating a unique startup dental practice. Dr. Do wanted to create a spa-like atmosphere where patients feel relaxed and taken care of. The practice offers a comfort menu with options like sparkling water, coffee, tea, and even mocktails. Dr. Do emphasizes the importance of personalization and human connection in t...

In this episode, Shane Simmons of Crimson Media discusses burnout in dentistry with guest Rebecca Herring, owner of Transformational Dental Coaching.

They explore strategies to avoid burnout for both dentists and their teams, with a focus on implementing virtual assistants to alleviate workload and create work-life balance.

Rebecca shares her experience in placing virtual assistants in dental practices and emphasizes the importan...

In this episode, Shane and Dr. Dinowitz sitdown for a one to one interview inside of Voorhees Pediatric Dentistry. They discuss the first month of being open, what marketing is working for them, delegating to rockstar team members, and much more. Be sure to checkout the video interview to see the airplane seats! 

Learn more about Dr. Dan Dinowitz here: https://www.voorheespediatricdentistry.com/

To learn more about Crimson Medi...

In this episode, we discuss the final preparations before opening a dental practice. Stacey Peters of Ideal Practices, discusses the importance of a dress rehearsal. A dress rehearsal is where the team practices the patient experience and identifies any challenges or areas for improvement. They also emphasize the need for flexibility and the ability to make decisions on the fly when dealing with unpredictable children. Dan shares h...

In this episode, Dr. Dan Dinowitz and Shane Simmons discuss valuable lessons learned from Dr. Dinowitz’s experience of starting a dental practice. The conversation covers topics such as marketing, team building, time management, and the importance of seeking expert advice. Dr. Dinowitz also discusses the challenges of balancing the startup process with personal life events and the significance of having a strong support system. The...

In this episode, Dr. Dan Dinowitz discusses the process of securing financing for his pediatric dental startup. He shares his personal experience of building a house and a practice simultaneously, highlighting the importance of choosing the right lender and considering loan terms beyond just the interest rate. Jesse Darby, a startup practice consultant with Ideal Practices, provides insights into what banks look for when approving ...

In this episode, Dr. Dan Dinowitz discusses the specifics of construction and finding the right contractor and dental equipment for his startup practice. He talks about the progress of his practice, including finalizing the design of a feature airplane wall and the rapid progress of construction. Dr. Dinowitz emphasizes the importance of having a great contractor and a dental-specific contractor who understands the unique requireme...

In this episode of The Dental Practice Launch Podcast, Dr. Dan Dinowitz and his wife Michelle discuss the process of branding their startup pediatric dental practice with Crimson Media. They share their journey of choosing a brand name and logo, and how they arrived at the theme of paper planes and travel. They also discuss the importance of involving their target demographic, including children and parents, in the branding process...