„Wie erreiche und überzeuge ich Entscheider?“ Wer diese Frage im Vertrieb richtig beantwortet, verkauft mehr.
Bad News: Ganz so einfach, wie es klingt ist es nicht.
Good News: Die Antworten auf diese Fragen liegen vor, wir müssen sie nur nutzen.
In diesem KOBcast gehe ich auf die sogenannte Media Richness und Media Synchronicity Theory ein. Sie helfen, die richtigen Entscheidungen zu treffen, in welcher Situation der Vertriebler mit welcher Kombo aus welchen Kommunikationsmitteln Entscheider am besten erreichen – und überzeugen!
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