Design Driven

This time of year is full of distractions for your Customers and your Colleagues, and believe it or not, completing simple tasks on an app may be much more challenging for users than ever imagined. 

A Human-Centered Design approach must consider the effects of Cognitive Load on users. This measurement of how much force we put on our brains to complete a task can have a big impact on your product’s UX.  

Check o...

How do you ensure your team, across all departments, are on the same page to deliver the right message? We’re discussing this and a whole lot more on the latest edition of Design Driven.

Join host J Cornelius and guests, Nicholas Petroski, co-founder of Promethean Research, and Bureau of Digital’s Carl Smith for tips on how to save time and money by getting everyone on the right page, right away.

If you are leading a product...

The business case for UX Design is strong. Right? Better UX leads to quicker adoption, less cart abandonment, easier enrollment, and a frictionless payment process. A good User Experience is priceless. Isn’t it? If you’re nodding your head yes, you’re probably a Product Executive or Designer. On this episode of Design Driven, host J. Cornelius brings the conversation in-house to dish  with our Senior UX Designer, Cathy Fi...

In this episode of Design Driven, Equifax Chief Product Officer Mark Luber shares his must haves for creating a new app, a check list he’s created over 20 years in this business. That’s right, Mark was leading product before it was called product, and when many of today’s top UX talent were still surfing the worldwide web via a dial up connection. Listen in as this product leader and UX titan, shares the things you must consider be...

The benefits of a Design System have been well documented by us, and other really smart people. But did you know that implementing a design system can also help formulate a company voice & tone?

On this episode of Design Driven, Beau Ulrey, Design Principal at US Bank, and host J Cornelius discuss how design systems benefit an entire company, not just the UX team. They also dive into what makes a great design team, and much ...

The design thinking process is well documented and established. In fact, our most recent podcast guest, Wayne Li, was at the famous Stanford d.school when they helped create and document design thinking in the first place. 

At a high level, design thinking is when a diverse group of people with varying expertise can work harmoniously, steeped in a culture of trust, to make cool things (products, solutions, services) happen.&nbs...

When was the last time you visited a physical bank branch and talked to a real live human about your account? It's probably been a while — and that’s the point. 

The fintech world is becoming more digitized all the time. Eventually, there won’t even be brick-and-mortar banks. 

That’s all well and good. But, as we innovate the future of banking, we need to consider how to fight fraud online. Unlike in-person banking, digita...

2020 brought change to every industry, and fintech is no exception. Thanks in large part to the pandemic, which forced at-home banking, tech adoption skyrocketed. Features that were once thought of as nice to have, or even too difficult to use — QR codes, mobile check cashing, touchless transactions — became expected and mainstream in a matter of weeks. 

On the coattails of a tech-heavy year, what could possibly be next? 

L...

How can companies — especially large companies — achieve that perfect triad of collaboration between the design, business, and technology teams? It’s a perennial question that remains largely unsolved. 

We’ll tell you what’s decidedly not helping. Those balanced, beautiful Venn diagrams keynote speakers present at industry conferences illustrating the ideal design, business, tech dynamic. 

Behind the scenes, design teams ma...

About This Episode

The tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker's birthday lunch. The diva designer who always insists on more whitespace and is overly-concerned with font choices.

In reality, these stereotypes are dated. Worse, they’re impeding great teamwork. When designers, developer...

About This Episode

Speed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources. 

But, when a project stalls, too many companies focus on optimizing the process itself, neglecting the people who make that process possible to begin with. 

Have you considered th...

Because of today’s advanced technology and malleable software, there’s almost no product idea that’s too outlandish to create in some form. While it’s exciting to have seemingly endless possibilities, actually ideating and making truly new, innovative products is a huge undertaking. Add the need to ensure that these products are user-friendly and simple, yet groundbreaking and fresh, and the challenge becomes almost insurmountable....

About This Episode

It’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design just isn’t sustainable. 

Instead, focus on releasing product enhancements that are measurable, reversible, iterative, even humble. This isn’t a sexy approach, but it will yield a shipping cycle that produces consistent upgrades...

It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. 

However, we sometimes need to work to overcome this human nature during the product design process. Don’t fall prey to confirmation bias because of an impulse to prove your idea right or get something don...

Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do something new?

People think innovation is a project, so a CEO or CFO or head of division says okay we’re going to do innovation, and so they set it up as a project…and that is no...

The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?

Furthermore, how do you build consumer loyalty in a world where products and technologies are copied almost instantly and brands struggle to differentiate themselves?

In this conversation, J Cornelius and Udaiyan Jatar (“UJ”), Founder of Blue Earth Network, discussed what it takes for an organization to be truly different,...

How do you go about creating a single design system to support multiple brands and products at the same time? What’s the impact of design systems for startups vs large companies? We’ll find out in today’s conversation with Mike Dick.

A design-engineer solving large-scale design system problems. Mike leads the design systems team, where they’re building next-generation design tools that merge the gap between design and engineerin...

What is the difference between innovation and R&D? For Martin Ringlein, Global Head of R&D at San Francisco based ticketing platform Eventbrite, innovation is a cliche. It’s no longer innovative to strive for an “innovative” product. Instead, Martin prefers the classic phrasing “R&D”, or research and development but with a slight twist.

The “D” in R&D is limitless. Although it traditionally refers to research and dev...