Femke and Charli dive into the experience of rebranding ConvertKit into Kit. Charli shares a behind-the-scenes look at launch day and the rebranding process, including what didn’t make it into the final launch but is on the roadmap, as well as key lessons learned and what could have been done differently.
Timestamps:
0:33 - Intro & Life Update
3:32 - How did it feel when the rebrand was finally complete?
5:26 - What was the public’s reaction? Walk us through the launch day—how did it unfold?
9:33 - Reflecting on the yoga retreat...
13:06 - How did the collaborating agency contribute to the launch? Or was it the Kit team handling the rollout?
18:57 - Can you share the process behind the rebrand and the driving initiative?
21:37 - What didn’t make it into this launch but is on the to-do list?
22:00 - Lessons learned—what would you have done differently throughout the process?
Show links:
Femke’s course “Product strategy for designers”
Share your topic suggestions for the show with us at hello@designlife.fm
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.