Cracking nutrition science with confidence and storytelling

How can dietitians effectively communicate ever-evolving nutrition science and guidelines while maintaining public trust? In this episode, food and nutrition scientist Dr. Emma Beckett unpacks the art of communication, emphasising the importance of ‘sticky stories’ to make complex scientific concepts relatable and easy to understand. Using the humble egg as a case study for storytelling, Emma highlights strategies for addressing common misconceptions, including concerns about fat content, cholesterol and pregnancy safety, without triggering the ‘backfire effect’. We also explore how dietitians can effectively cut through misinformation on social media to empower clients with engaging evidence-based guidance.​​