Digitally Overwhelmed
This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane.
Episodes
It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Chaal is one of those people for me. She runs the Rule Breaker’s club, where she teaches women how to package and sell their brilliance.
In this interview with Courtney, we talk about some keys to scaling your business, why it’s important to step out of the s...
If you are a business that focuses on attracting clients who are close to you geographically, this episode is for you. I talk about the difference between doing Local SEO vs. Global (or Web Based) SEO.
Website Links:
Full episode shownotes for this episode: http://digitalbloomiq.com/seo/localseo
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early b...
In this episode of the Digitally Overwhelmed podcast I talk about the top mistakes you need to avoid and how to plan for your site migration. I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites.
Here are a few:
- 30% drop in site traffic over 3 months
- Data gaps (o no data) in their Google Analytics
- 404 error...
Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic.
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and ea...
This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things).
Sometimes when it comes to “serious” topics like doing the finances in our business, it can be hard to find resources and frameworks that are motivati...
This is such a good question and one that I took for granted in many ways, since I’ve seen how all these skills and roles overlap and connect within many client projects. My first recommendation is that instead of thinking of them as people, think about them as unique skill sets. So you might have someone who is a Web Developer/Web Designer hybrid. Or a Web Developer who also has SEO skills.
There can d...
Last week I did a post on how to start doing SEO on a new site and this week I’m juxtaposing that blog post with this one: doing SEO on older sites (3+ years old).
Although all sites have a specific amount of time they’ve been online, when I mention age here, also take into account how intentional you’ve been with your blog writing and SEO.
Have you specifically picked and used new keywords? H...
I’m writing this on a cool fall morning. I was reflecting how these transition months feel strange to me, like my body is out of place, trying to adjust to the shift of temperature. Getting out of bed feels different and overall it’s just a different reality.
Maybe that “awkward” feeling is something that also happens when you are first trying to work on your website traffic. Sometimes things can feel off ...
When I met Lauren several years ago, I was impressed by her approach to connecting with other businesses that could refer work. I was wanting to bring her on to the podcast for awhile to talk about her referral system.
During this interview we talk about:
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How she got started into referral marketing
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Read more
The SEO world is a fascinating mix of technical, marketing, and creativity. All these things need to come together to have an awesome SEO strategy. I almost feel like the words “SEO” can’t fully encompass everything it means to me and part of me wishes I could just invent new words for Search Marketing.
In my humble opinion, doing an audit or assessment is the first step of any successful SEO adventure bec...
It is immediately apparent when you talk to someone who is very passionate about what they do. Well, Kerri is one of those people.
I jived with Kerri from the start because she is so grounded on how to show up on LinkedIn in a way that doesn’t feel spammy or cookie cutter (which reminded me so much of my own style with SEO).
Books & Resources Mentioned in the Podcast:
- ...
In this conversation, Debbie Gonzales shares her expertise on using Pinterest as a powerful marketing tool for authors. She discusses how Pinterest functions as a visual search engine, the importance of pre-publication marketing, and the evergreen nature of content on the platform. Debbie emphasizes the need for authors to identify themes in their books to effectively market them on Pinterest, and she shares her person...
In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also talk about customer journey convo, and how to understand your Instagram metrics.
Website Links:
Full episode shownotes for this episode: https://digitalbloo...
In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the evolving landscape of AI and SEO in digital marketing. She emphasizes the complementary relationship between AI and SEO, highlighting the importance of a solid SEO foundation for effective AI optimization. Cinthia shares insights on how her agency is integrating AI into their marketing strategies, including the development of custo...
Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic.
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords
Get email updates on all podcast episodes (+ SEO tips, behind the...
In this episode, host Cinthia Pacheco discusses how therapists and counselors can enhance their digital presence, particularly through Google Maps and local SEO. She emphasizes the importance of a strong Google Business Profile, maintaining NAP consistency, and actively managing ratings and reviews to improve visibility and attract clients.
Website Links:
In this episode of the Digitally Overwhelmed podcast, Cinthia discusses the critical concepts of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) in the context of SEO, particularly for YMYL websites (Your Money, Your Life).
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/e-e-a-t
In this episode we dive into what it means to do SEO for local businesses, emphasizing the importance of understanding individual business needs, marketing styles, and audience engagement.
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/local-seo-website
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bi...
In this episode of the Digitally Overwhelmed podcast, Cinthia explores the theme of fear in entrepreneurship. She shares her unique experience of recording the episode while waiting for water to boil, using this metaphor to discuss how fear can take over business decisions.
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/pod/fear-and-business
In this episode of the Digitally Overwhelmed podcast, Cinthia Pacheco discusses the intricacies of writing for SEO, emphasizing the differences between personal writing and content aimed at attracting website traffic. She normalizes the discomfort that comes with learning SEO writing and encourages listeners to approach it with curiosity. Cinthia highlights the importance of understanding keywords, creating valuable co...
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