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August 7, 2025 21 mins

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right, Katy identifies three common challenges that hinder content success: hiding behind information instead of sharing transformation, using copycat content that lacks personal voice, and relying on trends without a clear strategy. She introduces the V3 framework as a guide for effective storytelling and invites listeners to join her Story to Sell cohort for deeper learning.

Story to Sell Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

✨ What You’ll Learn in This Episode:

  • Content that feels 'eh' often indicates something is off.
  • Sharing transformation is more impactful than just information.
  • A clear content strategy is essential for success.
  • Trends should be adapted to fit your brand's voice.
  • Genuine connections are key to engaging your audience.
  • The V3 framework helps in crafting compelling stories.

💡 Episode Highlights & Time Stamps: 

00:43 Unplugging for Creativity
03:08 Identifying Content Challenges
05:51 The Importance of Storytelling
08:53 Frameworks for Effective Content
11:27 Shifting Mindsets for Connection
14:26 Story to Sell Framework

📌 Resources & Links Mentioned:

Story to Sell BETA Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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