Building a Sustainable Luxury Brand // Vanessa Barboni Hallik - Founder and CEO of Another Tomorrow

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In episode 218 of the Disruptors for GOOD podcast, I had the pleasure of speaking with Vanessa Barboni Hallik, Founder and CEO of Another Tomorrow, on her journey from finance to fashion and the mission behind the sustainable luxury brand.

About Another Tomorrow

Born from Vanessa’s desire to create a more sustainable future, Another Tomorrow offers a modern approach to fashion. After a successful career in emerging markets finance, Vanessa took a sabbatical to explore sustainable finance. However, during her research, she uncovered alarming truths about the apparel industry’s impact on people, animals, and the environment. This led to the birth of Another Tomorrow, a brand built on three pillars: human, animal, and environmental welfare.

The mission for the company is simple yet profound: to offer a wardrobe of ethically made clothing, provide education on the broader fashion industry, and create a platform for activism. Another Tomorrow’s collection pushes the boundaries of what responsibly sourced and ethically produced materials can achieve, offering timeless, versatile pieces designed for longevity.

A Circular Economy Approach

At its core, Another Tomorrow embraces a technology-based circular economy. The brand is driven by the principles of community, transparency, and organic scarcity, ensuring that each decision aligns with the values of both the company and its consumers. By building trusted partnerships with suppliers and providing consumers with transparency about the supply chain, Another Tomorrow encourages mindful consumption and reduces fashion waste.

This circular approach extends beyond the design process, as the brand also aims to educate consumers on the broader impact of their choices. Every piece in the collection reflects a commitment to human, animal, and environmental welfare, ensuring that consumers can feel good about the clothes they wear.

Fashion as a Pathway to Activism

Another Tomorrow goes beyond offering clothing; it provides a platform for activism. Hallik and her team believe that fashion can be a powerful tool for change, amplifying voices for sustainability and social justice. Through storytelling and educational initiatives, the brand engages its community with the deeper stories behind each garment, empowering consumers to make more informed decisions.

In Hallik’s own words, the brand’s purpose is to “amplify our collective voices,” encouraging consumers to become advocates for a more ethical and sustainable fashion industry. By choosing Another Tomorrow, consumers aren’t just purchasing clothing—they’re supporting a movement for positive change.

About Vanessa

Vanessa Barboni Hallik is the founder and CEO of Another Tomorrow, a B Corp Certified sustainable design company committed to reshaping the future of fashion. Through a fully digitized product ecosystem, Another Tomorrow offers technology-enabled transparency and authenticated recommerce, demonstrating a bold approach to circularity. In addition to leading her company, Vanessa is an investor in early-stage companies driving systemic change across various industries.

Vanessa serves on the Advisory Board of Harv