Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.
- (00:00) - Introduction and Guest Welcome
- (00:11) - Understanding Upstream Contributions
- (00:23) - Lynn's Background and Expertise
- (01:05) - The Value Pricing Dilemma
- (01:21) - Client Communication Challenges
- (02:45) - Media Engagement Strategies
- (05:01) - Defining Client Needs and Goals
- (08:08) - Crafting Effective Messaging
- (14:32) - Measuring Success and Impact
- (20:42) - Leveraging Media Coverage for Nonprofits
- (21:26) - Budget Autonomy of Communications Directors
- (22:41) - Crafting Compelling Stories for Donations
- (24:33) - Exploring Budget Scenarios for Media Hits
- (26:03) - Creative Strategies for Media Attention
- (26:58) - Evaluating the Impact of Media Hits
- (29:21) - Developing a Comprehensive Media Strategy
- (31:35) - Reverse Engineering Media Success
- (38:40) - Thinking Beyond Traditional Roles
- (42:35) - Conclusion and Final Thoughts
Lynn's Links:
Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/
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Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
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