Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base.
Diane's Links
- SwayRise Creative » https://swayrisecreative.com/
- Content Creator Lab » https://aicontentcreatorlab.com
Chapters
- (00:00) - Introduction and Guest Welcome
- (00:34) - Diane's Background and Career Journey
- (01:44) - Discovering Value Pricing and Meeting Jonathan
- (03:44) - The Impactful Discovery Call
- (07:18) - Focusing and Scaling the Business
- (15:08) - Incorporating AI into Business
- (19:16) - AI Photo Shoots and Branding
- (33:33) - Ethical Considerations and Client Expectations
- (34:57) - Technical Aspects of AI Image Creation
- (37:02) - Using Image References and Editing Tools
- (37:56) - Cost and Effort of Traditional Photo Shoots
- (39:15) - AI Photo Shoots vs Traditional Photo Shoots
- (41:36) - The Demand for AI in Business
- (42:54) - Challenges and Opportunities with AI
- (47:33) - The Importance of Adapting to AI
- (51:53) - Leveraging AI for Business Success
- (54:13) - The Future of AI in Various Industries
- (01:10:30) - Final Thoughts and Resources
----
Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
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