Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations).
Talking Points
- The Concept of the Experience Economy
- Progression of Economic Value
- Transformations and Their Impact
- Threshold: Guiding Transformations
- Transitioning from Service to Transformation Economy
- Skipping the Experience Stage
- Charging for Transformation
- Subscription Model as a Solution
- Value-Based Pricing vs. Hourly Billing
- The Revelation Document
- The Concept of Moral Injury
And here's the link to the document we discussed on the show:
THRESHOLD - A REVELATION for the Transformation Economy
About Ed
Ed Kless believes entrepreneurs continue the work of creation and that business exists to promote human flourishing. To advance this vision, he cofounded THRESHOLD, where he guides professional leaders and teams through edifying transformation. Previously, Ed served as Sage’s senior director of partner development and strategy, hosted the Sage Thought Leadership Podcast, and designed curricula for Sage Partners and Customers. He also co-hosts The Soul of Enterprise with Ron Baker, his friend and fellow THRESHOLD co-founder.
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Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
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