Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.
Jason's Links:
AI Summary:
In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.
Chapters:
- (00:00) - Introduction and Guest Welcome
- (00:08) - Jason Langsdorf's Background
- (00:47) - The State of the Video Production Industry
- (02:52) - Strategic Video Production
- (09:38) - Top of Funnel Growth Strategies
- (16:26) - Jason's Approach to Video Production
- (23:47) - Specialization and Niche Market
- (28:44) - Measuring Campaign Effectiveness
- (29:37) - The Importance of Patience and Follow-Through
- (30:13) - Qualitative Metrics and Social Listening
- (30:36) - The Value of Organic Mentions
- (31:14) - Case Study: Microsoft's Image Transformation
- (33:54) - Challenges in Sales Processes
- (39:34) - The Power of Consistency in Content Creation
- (42:59) - Outsourcing Video Production
- (44:49) - Finding Your Niche and Adding Value
- (53:15) - The Journey to Success
- (55:40) - Conclusion and Resources
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Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
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