Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients.
CHAPTERS
- (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework
- (00:09) - Lauren Pearl's Background and Role
- (02:08) - Client Types and Fit
- (04:18) - The Origin of the Pricing Framework
- (07:23) - Step-by-Step Pricing Framework
- (08:01) - Setting the Floor Price
- (20:47) - Setting the Ceiling Price
- (38:50) - Understanding Customer Decision-Making
- (40:15) - The Power of Post-Purchase Feedback
- (41:27) - Exploring Customer Value Perception
- (43:51) - Competitive Analysis and Market Expectations
- (47:40) - Pricing Strategies and Customer Commitment
- (01:09:55) - Experimentation and Continuous Improvement
- (01:14:18) - Where to Find Lauren Online
LAUREN'S LINKS
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Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!
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