October 29, 2025 • 31 mins
Come and listen to our Host, Tina Spoletini, as she chats with today's guest, Heather Black, for our "Season of Shift: Women on the Edge of Reinvention" Podcast Series.
This series spotlights women who used this reflective season (Oct–Dec) to make major life pivots—career changes, endings, spiritual awakenings, and brave beginnings.
Heather is a spicy Carolina Girl infusing a dash of Southern Charm into the neon world of Las Vegas! Heather is your speaking strategist and event expert. She helps Kingdompreneurs and impact-driven speakers and founders scale their business with a proven, repeatable system to get on more stages and create their own, without procrastination or wasting hours and energy on ineffective processes.
We explore how to stop chasing random visibility and build a strategic speaking and events plan that actually grows a business. Heather Black shares a three‑phase system, the role of relationships with gatekeepers, and why starting small can scale your confidence and results.
• season of shift for women reinventing with confidence
• why “they say” tactics fail without foundations
• signs your speaking and events are not working
• strategy over scatter: define two ideal audiences
• find the right rooms and the right gatekeepers
• spark, flame, ember speaking framework
• start small with panels, podcasts, and summits
• build relationships to get rebooked and referred
• who benefits most from Heather’s services
• willingness over readiness and practicing safely
• host wrap with coaching for confidence and style
If you're ready to reclaim your confidence and step into your next chapter, I'm offering personalized coaching, three focus sessions to help you build unshakable confidence, define your personal brand, and create a signature style that reflects who you truly are.
LI: https://www.linkedin.com/in/phoenixcollaborations/
FB: https://www.facebook.com/heather.black.90410834
IG: https://www.instagram.com/phoenixcollaborations
Website: https://www.phoenixcollaborations.com/
For more Divas That Care Network Episodes visit www.divasthatcare.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
It's Divas the Care Radio.
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Welcome to Divas That Care, anetwork of women committed to
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This is a global movement forwomen, by women engaged in a
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(00:20):
To find out more about themovement, visit divas that
care.com after the show.
Right now, though, stay tunedfor another jolt of inspiration.
SPEAKER_01 (00:31):
Welcome to Confidence in Bloom, where bold
women rise, shine, and own theirpower.
We all face that pesky innercritic, what I call the itty
bitty shitty committee,whispering self-sabotaging
doubts and untrue trash talkthat hold us back.
But here, we don't let thatnoise win.
(00:52):
This season we're celebratingthe season of shift.
Women on the edge ofreinvention.
It's for every woman standing atthe crossroads, ready to rewrite
her story, reignite her spark,and rise into the next version
of herself.
This is a space to honor thefierce, fabulous women who've
(01:13):
broken free from fear, crushedlimiting beliefs, and stepped
into their full, unstoppableselves.
Because let's be real, the mostpowerful thing any woman can
wear is her confidence.
I'm Tina Spolotini, your hostwith the DivaSat Care Network,
bringing her, bringing you realstories from women who reclaimed
(01:34):
their voice, embraced theirworth, and are lighting the way
for all of us.
Are you ready to bloom into yournext chapter?
Let's dive in.
Today I'm chatting with HeatherBlack.
Heather is a spicy Carolina girlinfusing a dash of Southern
charm into the neon world of LasVegas.
(01:56):
Heather is your speakingstrategist and event expert.
She helps kingdom preneurs andimpact-driven speakers and
founders scale their businessthrough with a bit proven
repeatable system to get on morestages and create their own
without procrastination orwasting hours and energy on
(02:18):
ineffective processes.
Welcome back, Heather.
How are you?
I'm fabulous.
How are you?
I'm great.
I'm great.
Oh, I can't wait to have thisconversation with you.
You did some changing of yourbusiness, and that required some
reinvention, as we know.
So maybe you can, you know,maybe talk a little bit about
(02:42):
yourself again, like, you know,kind of bring our listeners uh
up to date with what you weredoing and what you're doing
today and how you've changed inthe meantime.
SPEAKER_02 (02:52):
Yeah.
So definitely been through alittle bit of a shift here in
the last probably six, ninemonths.
Um originally I thought that Iwould just help people plan
their events, manage theirspeaking engagements, just kind
of wrangle all those details forthem, right?
Um, and what I found as Istarted working with people was
they were kind of missing somefoundational pieces, right?
(03:14):
As solopreneurs, we're trying towear so many different hats.
And a lot of times, you know,the coach or the Instagram, you
know, they tell you you need todo events, you need to do
speaking.
And you're just out there tryingto do the thing, right?
Like you're just trying to dowhat they told you to do.
And without the properfoundation in place, it can cost
you a lot of time, cost you alot of money, can be very
(03:36):
frustrating.
Um, and so what I found was thatmy clients were coming to me and
they weren't ready to be doingwhat they needed to, what they
wanted to be doing, right?
And they weren't beingstrategic.
They're just, I'm on all thesestages and nothing's happening.
And you know, I'm having theseevents and nobody's coming.
And so when you start looking atthe process, they weren't
creating a strategic plan of howthese things were going to grow
(03:57):
their business.
They weren't organized, right?
Those details are just all over.
They're overwhelmed, they'reburned out because they're
trying to manage so many things.
And when you ask them, well, areis it bringing revenue into the
business?
They didn't have any idea.
Like, I don't know.
I think so.
I think it was, maybe.
Wow.
SPEAKER_01 (04:13):
You know, you know, I like how you said, you know,
like we're basically we'refollowing what they say, right?
And that is not just inbusiness, right?
Like every everything that we doseems to be led by them, right?
And nobody really has like likewho is them?
(04:37):
Like, who are they?
Like who who are we followingand who are we trying to lead?
Are they different?
Like, are they the same people?
Like, you know, like in in thecoaching world, we say we teach
what we're trying to learn,right?
So what is that what we'redoing?
Like when we follow they, likeare we doing what they want to
(04:59):
be doing, or are we doing whatthey want us to be doing?
SPEAKER_02 (05:03):
I think it's I think it's that's a great question.
And I think a lot of times wehave to ask ourselves, who is
the day that I'm following andhow does this work for me?
Because I think in some cases weare doing what they want us to
be doing.
And I think that there isabsolute value in using speaking
and events for your business.
100% every single day.
I tell solopreneurs, you'realready speaking, leverage
(05:25):
stages, get on more stages, youhost your own stages, right?
Make sure that the audience thenthen the audience is yours,
right?
You're in complete control ofwho it is.
But if you don't do itcorrectly, if you just do what
they say and go out there andtry to have this big retreat,
you're probably not going to besuccessful.
If you just go out and startDMing people and trying to get
the 60-minute keynote on somemassive stage, you're probably
(05:45):
not going to be successful.
And that's just frustrating.
And it dings our self-confidenceso hard because you're like,
Well, that's what they said todo, but it didn't work for me.
What's wrong with me?
Well, there's nothing wrong withyou.
The issue is the foundation.
You're you're trying to build ayou know, a tower on sand.
We got to put some rocks in.
We got to build a foundationthat supports it.
SPEAKER_01 (06:06):
Yeah, exactly.
So what so what kind of um signsare like are you looking for for
you to I don't know how to wordthis, like in order for you to
know what your client needs,right?
What kind of signs are theygiving you?
Or what are like because I mean,I would think that most of them
(06:29):
are not seeing the signsthemselves, right?
Like it's you know, how youcan't see a what how do they say
you can't see the tree from theforest kind of thing?
Like the forest for the treetrees, right?
Like you, you know, like it's weknow we have to move forward as
a business owner.
We know that there's things thatwe have to be doing, but we
don't know what they are.
How do you know?
(06:50):
Like, how do you see, like, whatsigns are you seeing that we're
not seeing?
SPEAKER_02 (06:55):
So a lot of times what you're going to be
experiencing is you're doing alot, you're probably doing a lot
of speaking, right?
But you're not getting any salesfrom it, you're not getting paid
to speak, you're probably doinga lot of free speaking.
Um, or maybe you're doing thepaid, you know, pay-to-play,
right?
You're paying to be on stages,but you're not seeing any
results from that.
You're not getting the newclients, you're not getting
rebooked, you're not getting tothe next step, you're not
(07:18):
getting to those paid stages.
And that's because we don't havethe right strategy in place.
You might be hosting tons ofevents, you know, maybe a
monthly virtual thing, maybethat's all you're doing, or
maybe you're trying to do somein-person, you're trying to
build to that, you know, fullday, three-day thing, but you're
not having butts and seats, andyou don't understand why.
So you just think, okay, well,I'll do more, I'll do different,
(07:38):
I'll do right.
And you're just doing all thethings when reality is what you
really need to do is pause.
Let's figure out what you reallyneed to be doing, what stages
you really need to be on, whatstages you need to be hosting.
Let's put a strategy in placeand let's plan it out for the
next 12, 18 months so that youknow exactly what you're going
to be doing in your business andwhat what results you should be
(07:59):
seeing from that.
Okay.
SPEAKER_01 (08:02):
Yeah, that that does make sense.
And that's going to be differentfor everyone, right?
Like, depending on, like uh, I'mjust trying to think, like, not
we could have like three peoplethat are doing the exact same
kind of coaching, but they wouldhave a different um intention, I
(08:22):
guess, is the word I'm lookingfor, or a different concept as
to how they get their clients,right?
Because they might do the samecoaching, right?
Like let's say mindset coaching,but they their their um strategy
is different.
Is that the word I'm lookingfor?
They're you know, the way theyget to their end result is
(08:43):
different.
And so everything that, everystep they have to take to get
there is gonna be different.
SPEAKER_02 (08:49):
100%.
Every business owner, everybusiness is unique.
Where you are is unique to you.
And so when I work with myclients, it is a one-on-one
process.
We don't do cookie cutterprograms, we look at where you
are, where you want to getright.
Like some of my clients, theywant to have that seven-day
international retreat.
Some they're like, I just wantto do a three-day conference for
(09:10):
a hundred people, right?
And so those strategies lookvery, very differently to how
they get there.
And so each one is customdesigned for them, where they
are to where they want to be.
And a lot of times it's a verylong-term thing.
So we really do focus on what doyou need to do in the next 12 to
18 months to be moving towardsthat long-term goal.
SPEAKER_01 (09:30):
Wow, I love it.
I love that you said seven-day,you know, international retreat.
Like, wow.
You know, the idea of goingsomewhere like tropical, you
know, and like working but notworking, like just sounds
amazing to me, right?
Like, I do believe that whenyou're doing something, like
your job is something that youlove and it's a passion, it's
(09:53):
work because you have to put inthe time.
You know, you have to do thestrategy building and you have
to do the the promotion and allthat stuff, but it's fun, right?
Like when it's something youreally love, it's not really
work, it's just intention.
And to go away to do that, oh, Ijust love the idea of it.
So let's talk about yourbusiness for a minute.
(10:13):
Now you I mean, you've alwaysbeen doing like the event
planning, but you've changed ita little bit, like you've
shifted it a little bit.
What what like what moment orwhat experience did you go
through that pushed you to say,okay, I need to make this
change?
SPEAKER_02 (10:30):
It was really a con kind of a combination of of a of
clients that I had.
We had some calls, we we hadsome conversations, and I
realized what what they werereally missing was that
foundation.
And I had a client that came tome in December, and she we were
talking about different packagesI had and what she really
needed.
And she was doing some speaking,but she realized she wasn't
(10:52):
being strategic about it all,right?
So my invites her to speak, shegoes and speaks, and she's not
paying any attention at all.
Is this my audience?
Is this where I need to be?
What am I doing afterwards?
Right.
I'm just going to speak.
And she was like, I really needsome strategy around this.
And so I actually paused andrealized that none of my
packages that I had at the timereally addressed that need.
And this is really the need thatmy clients that I'm working with
(11:16):
have.
And so I was like, pause, let mecreate a new package.
Asked her to beta test it forme.
I was like, I really createdthis to fit your needs, but I
think that this will fit muchmore globally.
But I would love for you to betatest it.
And so she did.
And and from that came thepackages that I have today,
because it was a greatexperience working with her.
And about six months, shestarted seeing results from what
(11:37):
we were doing and startedgetting booked to speak on
stages, on podcasts, all ofthose things that were her goal.
And it's like, oh, okay.
And it's just been a greatexperience to actually step back
and be able to talk to peopleand say, Do you have this, this,
this, and this in place?
And they're like, oh no, I don'thave that.
Well, that's what this programputs in place.
And then you take it and it'srepeatable, right?
(11:58):
You can go and do the thing,right?
So now I instead of just helpingpeople catch a fish, now I teach
people how to fish.
And so you can create so muchmore impact in the world that
way.
SPEAKER_01 (12:07):
Right, right.
Okay, so that and that makes awhole lot of sense, right?
Because you want to know, like,especially when you're speaking,
you want to know that the peoplethat are listening to you are
also people that want to belistening to you, right?
They they want to hear you, theywant that potential of oh, that
woman can help me or that thatguy can help me, right?
(12:28):
Like that's that's what we want.
We want to be talking to peoplewho will potentially want to
work with us.
Yeah, I love that.
Yeah, and so and then so how doyou do that?
Like, how do you like like inyour business?
How do you know how to help?
Like, if I came to you and said,Okay, Heather, I need you to
find me, you know, like somespeaking events for the next for
(12:50):
the rest of this year, how doyou like you have to know who my
ideal client is?
Correct.
Obviously, what I'm doing,right?
And from there, you have to say,okay, where are these people?
Like, how do you know thesethings?
How do you find out how likewhere to go?
SPEAKER_02 (13:10):
So a lot of times it's just talking to the client.
So it is we we get really,really clear about your who.
And a lot of times what happenswhen we start diving into that,
my clients figure out that theyhave two ideal audiences.
Sometimes they have more, but wefocus on the two primary ideal
audiences, right?
And then where are they?
And then where are those stages?
What events are they going to?
Where are they going to beshowing up?
(13:30):
Who has access to those stages?
And it's really aboutidentifying the who has the
access to those stages becausethose are the people we want to
cultivate relationships with.
And so it's then it's a matterof, okay, you want to be on, I'm
just gonna make this up, youwant to be on the global stage
for fashion, right?
Conference.
(13:51):
Who is the person that's incharge of those picking those
speakers, right?
Who and a lot of times it is themeeting planner.
The meeting planner isn'tnecessarily making the decision,
but they're making the decisionof who the committee looks at
and considers.
Right.
Do you want to connect with thatperson?
So then, so there's a lot ofwork that goes into the building
this foundation, right?
This is not something that Ijust send you out, send out your
(14:13):
one sheet, and you get on thisstage, right?
We're going to cultivaterelationships with the right
people.
And so you look at your network,and who do you know that can
introduce you?
And if there isn't anybody thatcan introduce you, fine, then
we'll cultivate it ourselves,right?
So you're going to you're goingto follow them, you're going to
be engaging with them, you'regoing to be providing value to
them.
And then once you've built thatrelationship, then you can ask
(14:35):
for the opportunity to have acall.
You can ask for the opportunityto be on their podcast or to
submit an article to theirmagazine or to be on their
stage, right?
Once you provided value andshown yourself as the expert,
and then what happens afterthat?
So basically, we split yourspeaking engagements down into
three phases (14:51):
your spark phase, where you're building those
connections and you're growingyour network, your flame phase
where you've been booked, andthere are specific things that
you need to be doing in thatphase to be a good partner so
that you get rebooked inreferrals.
And then the Ember phase, onceit's all over and said and done,
what are we doing after it'sover and said and done to
continue to cultivate thatrelationship, to build a
(15:11):
relationship with the peoplethat were in the audience that
we connected with so that thatbecomes where the magic happens,
right?
So you get rebooked, you getreferrals, you get new clients.
And so we break it down.
Create that circle.
Yeah.
Yeah.
Yeah.
Yep.
100%.
SPEAKER_01 (15:26):
Wow.
Okay.
And so are your clients thenmainly like starting out like
starter businesses, or are theypeople that have, you know, had
their business for some timenow, or are you finding a
combination of all of them?
SPEAKER_02 (15:41):
Most of them have been in business at least three
years, right?
They've already been doing somespeaking and they're ready to
use that and do it moreeffectively, do more of it and
not overwhelm themselves withwith what their efforts, right?
Um, so most of them have been inbusiness at least three years.
So they have the money to investa little bit and some support
(16:02):
and some help.
And as well as they already havesome messaging down, right?
I don't help people craft theirtalks.
I can give you some somefeedback, but that's not my
wheelhouse.
So most people, um, in thatfirst one to three years, right?
You're figuring it out, right?
I don't even know what I'mreally, really doing, right?
Like I just figured out what I'mreally doing, right?
And so it's a little early forthem to work with me.
(16:23):
But once you hit that three yearand beyond, and some people I
find they have been in businessmuch longer, but now they've got
this like I can really usespeaking to scale, right?
I can really use this as anopportunity to grow my
membership, to scale mybusiness, to sell those
higher-end ticket items.
So anywhere three years andbeyond.
Right.
SPEAKER_01 (16:41):
Okay.
And so what is the benefit ofspeaking really?
I mean, I I know that you know,we want to be heard, we want to
be seen, we want to, you know,attract our clients, but is
there more to it than that?
SPEAKER_02 (16:55):
Oh, 100%.
So the power of speaking lies innot only are you building brand
awareness and growing yourvisibility and building your
reputation as the expert, butyou're impacting more lives at
one time than you're ever goingto in a one-on-one situation,
right?
The power of one to many is whathappens in speaking.
So you might have 50 people in aroom.
(17:16):
This is not 50 people you don'thave to have a one-on-one call
with, right?
So you're collapsing timelines,you're saving time and energy
and your business.
And these people are going totake whatever you said, your
message that they need, andthey're going to go and start
improving their lives.
And then they're going torealize, well, now I'm stuck.
But that person, this let me gotalk to them and sign up for
their program and do the thingwith them.
(17:37):
Right.
So it's just going to build thatno-like trust much faster than
just showing up in a networkingcall, showing up on one-on-one
calls and doing those things.
And people see you, they talkabout you.
You've got 50 people that wentout and told three friends,
right?
Oh my God, I heard this amazingtalk by so-and-so.
Now they're looking at yourprofile, they're looking at your
(17:57):
right, they've signed up foryour newsletter, and it just can
exponentially grow your businessand people who are aware of you.
SPEAKER_01 (18:04):
Right.
Right.
Yeah, I get that.
And the thing is, we don't know.
Like, we know that what you'resaying to me, like whether it's
virtual or you're on the stagein front of me, there's truth
behind it, right?
Like you're not just, you know,pulling it out of the air when
you're standing in front of theand you you can tell when a
person speaks that they'respeaking from their heart, or if
(18:26):
they're just, you know, copyingit from a book.
Yeah, I love that.
I'm not I'm not truly convincedthat I'm a speaker, right?
I can sit and have aconversation with you, or you
know, but to to get in front ofthe camera or in front of a mic
and just you know, talk for 30minutes, I'm not there yet.
(18:47):
So when when clients come to youand, you know, I mean, I'm not
alone.
I know that I'm not alone,right?
When a client comes to you andsays, you know, Heather, I can't
do that, right?
Like I'll have a conversationwith you, I'll tell you what I
know, but to get in front of abig room, I'm not there yet.
What what do you do?
What like you there must besomething, you know.
(19:09):
I know that it's a lot ofmindset.
I mean as a mindset coach, I getthat, but there are more,
there's more to it than that.
What how do you help them?
SPEAKER_02 (19:17):
Yeah, so basically what I tell them is we're gonna
start small, we're gonna startwhere you're comfortable at.
And if you're not comfortablebeing on a stage with 50 people
in the room, we're not gonna putyou on a stage with 50 people in
the room because that's notgoing to benefit you in the long
run, right?
If you're comfortable havingone-on-one conversations, we're
gonna look at what podcasts youneed to be on, right?
We're going to look on paneldiscussions that you can be part
of that are going to affect yourideal audience because in that
(19:41):
case, in a panel discussion,it's not just you, it's not just
on you.
There's going to be ebb and flowis going to be more of a
conversation.
There's probably going to be amoderator that's guiding the
conversation, right?
So we're going to look at whereyou are, what you're comfortable
with, and then we're going totarget those specific
opportunities, right?
And a lot of virtual events arevery much like this, right?
You get into a much smallerroom, but you're really talking
(20:04):
more on a small scale, right?
If you're comfortable with 10people, let's get you in some
summits where there's going tobe 10 people in your breakout
room.
It's really about identifying.
The key is to identify who youraudience is, where they are, and
where you're comfortable, sothat we can meld all that
together and you can besuccessful.
Because as you're successful, asyou see not only building your
(20:27):
confidence, getting your messageout there, but you're also going
to see the growth of yourbusiness, you're going to want
more of that.
And that's going to naturallydevelop.
SPEAKER_01 (20:36):
Right.
Yeah, I get that.
And so, you know, if I came toyou and I said, okay, I want to
start small, I'm ready to do agroup, right?
Where can I find a group that's10 people?
You would help me with that.
Like you would say, okay, theseare these are the communities
you want to go to, right?
Or if I say I want to go standin front of a room of a thousand
(20:57):
people, oh my God, just thatidea makes me sweat.
But, you know, if I said to you,okay, Heather, I want to stand
in front of a room of you know,a thousand plus people, find me
that room.
You can do that for me.
SPEAKER_02 (21:10):
I do some of that work, but a lot of it's going to
come from looking at who is inyour network, where are your
ideal clients?
What events are they postingabout?
What events are they going to?
Right.
And so it really comes down toidentifying.
So I do some of the back-endwork, but a lot of it comes down
to you when you're in thatnetworking room saying, I'm a
(21:32):
speaker and I'm looking forthese opportunities.
Really leveraging your networkbecause your network is the
people that know who you are,what you're about, and how
valuable your message is.
And that's where you're going tobuild the relationships.
I cannot build the relationshipsfor you.
I can point you in the rightdirection, but at the end of the
day, the work is a lot of fault.
SPEAKER_01 (21:50):
Of course, because I mean, a relationship that I
have, I have to curate.
Yeah, I get that.
That totally makes sense.
But you would help me find theevents that I can go and start
that with.
Okay, I like that.
I like that.
Okay.
Now let's just say um, you know,a woman comes to you and says, I
know you're the queen of findingevents for me to be at.
(22:12):
I know that you have, you know,you have the information that I
need, but I'm not sure I'm readyfor that.
What do you say to her?
SPEAKER_02 (22:21):
Um I always say that if you're waiting until you get
ready, you're never gonna beready, right?
You get ready in the process.
And the reality is you're alwaysready for something.
You're either ready to staywhere you are or you're ready to
move forward.
And so the question is to themis, and that's okay if you're
ready to stay where you are,right?
That is totally that is anacceptable answer.
(22:42):
I support that 100%.
And when you're ready to startmoving forward, then come back
and let's talk, right?
A lot of times it's it's a nervething, it's a mindset thing,
it's a time thing.
I don't have time, I don't haveyou know the the cape capacity
to to put anything else intothis right now, and that's
totally fine.
But you're ready, you're readyfor something.
So let's identify what you'reready for, and then we can move
(23:05):
forward from there.
SPEAKER_01 (23:06):
Right.
And so me coming to you saying,you know, I want to speak is
enough to let you know that I'mready, right?
And then, you know, you wouldsay, okay, well, I have this
group of a hundred.
I'd be like, I don't think so.
Okay, well, Tina, I have a Ihave this little, you know, we
can create a workshop, right?
Because a workshop is speaking,right?
(23:27):
And so, you know, like we, Imean, we see them on Facebook
all the time, right?
Like, you know, I'm come to myworkshop, come to my free event,
and that kind of stuff.
That is, you know, it's anintroduction to that coach or
that business leader into whatshe or he is doing.
And you can then, you know, soon Facebook, like Facebook, I I
(23:50):
don't really know how thisworks, but Facebook, LinkedIn,
you register for the programsthrough Facebook, but it's not
on Facebook.
Okay, right.
Right.
Okay.
So that's that's I mean, I Iknow that because I, you know, I
just want the listeners tounderstand that it's not a face,
like it's you there might beinformation on the Facebook
group, but the actual workshopor the actual event doesn't
(24:13):
happen through Facebook.
Um now, when a client is, youknow, comes to you and says,
okay, I've done this amount ofspeaking.
Um, you know, but my speechmaybe isn't where I want it to
be.
You don't do this the writing ofthe speech at all, right?
Like you don't have anything todo with that.
SPEAKER_02 (24:32):
No, not really.
A lot of times, um, I'll sendthem to Toastmasters.
That's a great place to startgetting some feedback on your,
and it's it's a very affordableway to get some feedback, not
only on your message, but onyour delivery and how, you know,
your stage presence and thosekind of things.
That's a great place to start.
There are absolutely coaches outthere that help you develop that
message.
(24:53):
Again, I can listen to your talkand give you some feedback, but
that is not my wheelhouse.
I try to stay in my lane.
Most people, by the time theycome to me, and a lot of times
they're they have started withtheir own events, their own
workshops, their own things, andthey're ready to take that to
the next level, right?
Um, most of them they have thatmessage and they're ready to go.
Doesn't mean it's perfect.
Um, it's a learning process forall of us.
(25:13):
I don't think any speaker, nomatter how long they've been
speaking, ever considers theirtalk done, right?
It's always something it's acraft that you are constantly
honing and perfecting.
Um, but that's not really mywheelhouse.
SPEAKER_01 (25:25):
Awesome.
Okay, well, that's good to know.
Now, through this change thatyou've had to make, um, you've
kind of had to reinventyourself.
A little bit.
Yeah.
And so um, do you feel thatyou're still kind of in that
reinvention stage, or do youfeel like this is it now?
SPEAKER_02 (25:46):
I would like to say that this is it now.
What do we all?
Yeah.
But I think that as I think ashumans, but particularly as
business owners, I think we'realways in that growing and
learning.
And one of the things that I amnow finding is that maybe one of
the things I need to work on isbeing able to help people with
(26:08):
their message and do sometraining around that so I can
add that to my packages.
But then I'm like, I don't know.
I kind of want to stay in mylane, right?
I want to do what what I enjoy,which is creating the
strategies, creating the systemsto be organized, right?
That those budget profitabilitypieces.
And so I don't know.
I don't, we'll see what God hasin store, right?
Like this has been an entirejourney with him, a journey into
(26:31):
my faith.
And um, yeah, I'm probably notdone yet.
Probably not done.
SPEAKER_01 (26:36):
I love that.
And so, I mean, when you you sayprobably, and I mean just from
hearing that you're not reallysure where it's gonna take you,
but it's also sounds like you'rewilling to go where it's gonna
take you.
SPEAKER_02 (26:49):
Yeah, yeah.
And I mean, one of the thingsthat he's definitely placed on
my heart that I did not expectis to do my own keynote
speaking, to design my notbeyond beyond what I talk about
in my business, right?
Obviously, I talk about how touse speaking and how to use
events, but some of those morein-depth personal talks about my
journey and my faith and allthis.
(27:10):
Um, and I'm like, you want me todo what?
You want me to be on the stagewith a thousand people like not
behind the scenes, girl, right?
SPEAKER_01 (27:18):
Yeah, yeah, yeah.
And now you're like, you're kindof stepping out on the other
side of the curtain.
Yeah, I get that.
I get that.
Yeah, but and you're willing.
I mean, it sounds like you'rewilling, right?
It sounds like you're, you know,maybe not ready, but willing to
take that step forward.
SPEAKER_02 (27:36):
I am willing to take that step forward.
Oh, I said that.
No.
SPEAKER_01 (27:44):
Oh, I don't have to say it.
He knows.
Oh, I know it, I know it.
Yeah, and nothing.
He's the one behind you pushingyou, right?
He's like, it's your time,right?
And but that but that could be agood thing.
I mean, like you just said, itdoesn't have to be a room full
of a thousand plus people,right?
It could be maybe three or fourpeople to begin with, right?
(28:05):
If you go to the rightnetworking meetings and you or
you go to the right events, itdoesn't have to be big.
And all you need is a smallhandful of people that will
listen.
SPEAKER_02 (28:15):
Yeah.
And I mean, if you if you'rereally just looking to build
your comfortability talking infront of people, invite three or
four of your closest friendsover, have pasta night, have
some wine, and then say, Hey,will you listen to my talk and
give me some feedback?
Right.
And how much how much saferwould that be?
And then you can real valuablefeedback, you know, give them
two glasses of wine if you want,you know.
(28:40):
Just put yourself in thoseopportunities where you're
getting up in front of peopleand you're talking and you will
become more comfortable.
And then from there you canspread it out, and maybe you
invite 10 people, maybe you havethem bring a friend, right?
And so you just continue to growyour comfort level.
But start where you are.
Just start.
SPEAKER_01 (28:57):
Just start.
Yeah, yeah, I love that.
Well, thank you so much forjoining me today.
This has been great.
I know that we could talk about,you know, the whole, you know,
where this could lead us, right?
But I think we got, I think wegot the gist of it here, just
you know, the whole reinventionand the speaking and the, you
know, the having the will andthe faith to get there.
(29:20):
So thank you so much for joiningme.
Is there anything that you wantto say to our listeners about,
you know, the whole reinventionand where it can take you if
you're wondering, if you're notwondering.
SPEAKER_02 (29:35):
Yeah, I think the as business owners, just be open to
listening to what your clientsare saying.
And if what they're saying isn'tlining up with what you're
offering, be open to shiftingand adjusting that.
Always be open to whatopportunities are there and who
you can support.
You have a message, youraudience needs to hear it, and I
(29:58):
hope that you all put it outthere.
Awesome.
Thank you so much.
Thank you, Tina.
Thank you for having me.
SPEAKER_01 (30:05):
Thanks for listening to Confidence in Bloom, where we
celebrate the amazing,brilliant, and beautiful woman
you already are.
This season of shift is yourinvitation to rise, reinvent,
and reconnect with the womanyou're becoming.
You don't need to look like amovie star or a supermodel.
They don't even look like that.
You are already enough, worthyof love, success, and a life
(30:28):
that feels as good as it looks.
We give so much love to everyoneelse.
It's time to pour some of thatlove back into you.
If you're ready to reclaim yourconfidence and step into your
next chapter, I'm offeringpersonalized coaching, three
focus sessions to help you buildunshakable confidence, define
(30:49):
your personal brand, and createa signature style that reflects
who you truly are.
Because she comes in every shapeand size, and reinvention has no
expiration date.
Want to be a guest on Confidencein Bloom?
Let's connect.
Find me on Instagram atInfobloom Styling, email Tina at
Infobloomstyling.com or visitthe Divas That Care Network
(31:12):
website.
Until next time, keep bloomingboldly and confidently.
SPEAKER_00 (31:18):
Thanks for listening.
This show was brought to you byDivas That Care.
Connect with us on Facebook, onInstagram, and of course on
divas that care.com, where youcan subscribe to our newsletter
so you don't miss a thing.
It's Divas the Care Radio.
Stories, strategies, and ideasto inspire positive change.
Welcome to Divas That Care, anetwork of women committed to
making our world a better placefor everyone.
This is a global movement forwomen, by women engaged in a
collaborative effort to create abetter world for future
generations.
(00:20):
To find out more about themovement, visit divas that
care.com after the show.
Right now, though, stay tunedfor another jolt of inspiration.
SPEAKER_01 (00:31):
Welcome to Confidence in Bloom, where bold
women rise, shine, and own theirpower.
We all face that pesky innercritic, what I call the itty
bitty shitty committee,whispering self-sabotaging
doubts and untrue trash talkthat hold us back.
But here, we don't let thatnoise win.
(00:52):
This season we're celebratingthe season of shift.
Women on the edge ofreinvention.
It's for every woman standing atthe crossroads, ready to rewrite
her story, reignite her spark,and rise into the next version
of herself.
This is a space to honor thefierce, fabulous women who've
(01:13):
broken free from fear, crushedlimiting beliefs, and stepped
into their full, unstoppableselves.
Because let's be real, the mostpowerful thing any woman can
wear is her confidence.
I'm Tina Spolotini, your hostwith the DivaSat Care Network,
bringing her, bringing you realstories from women who reclaimed
(01:34):
their voice, embraced theirworth, and are lighting the way
for all of us.
Are you ready to bloom into yournext chapter?
Let's dive in.
Today I'm chatting with HeatherBlack.
Heather is a spicy Carolina girlinfusing a dash of Southern
charm into the neon world of LasVegas.
(01:56):
Heather is your speakingstrategist and event expert.
She helps kingdom preneurs andimpact-driven speakers and
founders scale their businessthrough with a bit proven
repeatable system to get on morestages and create their own
without procrastination orwasting hours and energy on
(02:18):
ineffective processes.
Welcome back, Heather.
How are you?
I'm fabulous.
How are you?
I'm great.
I'm great.
Oh, I can't wait to have thisconversation with you.
You did some changing of yourbusiness, and that required some
reinvention, as we know.
So maybe you can, you know,maybe talk a little bit about
(02:42):
yourself again, like, you know,kind of bring our listeners uh
up to date with what you weredoing and what you're doing
today and how you've changed inthe meantime.
SPEAKER_02 (02:52):
Yeah.
So definitely been through alittle bit of a shift here in
the last probably six, ninemonths.
Um originally I thought that Iwould just help people plan
their events, manage theirspeaking engagements, just kind
of wrangle all those details forthem, right?
Um, and what I found as Istarted working with people was
they were kind of missing somefoundational pieces, right?
(03:14):
As solopreneurs, we're trying towear so many different hats.
And a lot of times, you know,the coach or the Instagram, you
know, they tell you you need todo events, you need to do
speaking.
And you're just out there tryingto do the thing, right?
Like you're just trying to dowhat they told you to do.
And without the properfoundation in place, it can cost
you a lot of time, cost you alot of money, can be very
(03:36):
frustrating.
Um, and so what I found was thatmy clients were coming to me and
they weren't ready to be doingwhat they needed to, what they
wanted to be doing, right?
And they weren't beingstrategic.
They're just, I'm on all thesestages and nothing's happening.
And you know, I'm having theseevents and nobody's coming.
And so when you start looking atthe process, they weren't
creating a strategic plan of howthese things were going to grow
(03:57):
their business.
They weren't organized, right?
Those details are just all over.
They're overwhelmed, they'reburned out because they're
trying to manage so many things.
And when you ask them, well, areis it bringing revenue into the
business?
They didn't have any idea.
Like, I don't know.
I think so.
I think it was, maybe.
Wow.
SPEAKER_01 (04:13):
You know, you know, I like how you said, you know,
like we're basically we'refollowing what they say, right?
And that is not just inbusiness, right?
Like every everything that we doseems to be led by them, right?
And nobody really has like likewho is them?
(04:37):
Like, who are they?
Like who who are we followingand who are we trying to lead?
Are they different?
Like, are they the same people?
Like, you know, like in in thecoaching world, we say we teach
what we're trying to learn,right?
So what is that what we'redoing?
Like when we follow they, likeare we doing what they want to
(04:59):
be doing, or are we doing whatthey want us to be doing?
SPEAKER_02 (05:03):
I think it's I think it's that's a great question.
And I think a lot of times wehave to ask ourselves, who is
the day that I'm following andhow does this work for me?
Because I think in some cases weare doing what they want us to
be doing.
And I think that there isabsolute value in using speaking
and events for your business.
100% every single day.
I tell solopreneurs, you'realready speaking, leverage
(05:25):
stages, get on more stages, youhost your own stages, right?
Make sure that the audience thenthen the audience is yours,
right?
You're in complete control ofwho it is.
But if you don't do itcorrectly, if you just do what
they say and go out there andtry to have this big retreat,
you're probably not going to besuccessful.
If you just go out and startDMing people and trying to get
the 60-minute keynote on somemassive stage, you're probably
(05:45):
not going to be successful.
And that's just frustrating.
And it dings our self-confidenceso hard because you're like,
Well, that's what they said todo, but it didn't work for me.
What's wrong with me?
Well, there's nothing wrong withyou.
The issue is the foundation.
You're you're trying to build ayou know, a tower on sand.
We got to put some rocks in.
We got to build a foundationthat supports it.
SPEAKER_01 (06:06):
Yeah, exactly.
So what so what kind of um signsare like are you looking for for
you to I don't know how to wordthis, like in order for you to
know what your client needs,right?
What kind of signs are theygiving you?
Or what are like because I mean,I would think that most of them
(06:29):
are not seeing the signsthemselves, right?
Like it's you know, how youcan't see a what how do they say
you can't see the tree from theforest kind of thing?
Like the forest for the treetrees, right?
Like you, you know, like it's weknow we have to move forward as
a business owner.
We know that there's things thatwe have to be doing, but we
don't know what they are.
How do you know?
(06:50):
Like, how do you see, like, whatsigns are you seeing that we're
not seeing?
SPEAKER_02 (06:55):
So a lot of times what you're going to be
experiencing is you're doing alot, you're probably doing a lot
of speaking, right?
But you're not getting any salesfrom it, you're not getting paid
to speak, you're probably doinga lot of free speaking.
Um, or maybe you're doing thepaid, you know, pay-to-play,
right?
You're paying to be on stages,but you're not seeing any
results from that.
You're not getting the newclients, you're not getting
rebooked, you're not getting tothe next step, you're not
(07:18):
getting to those paid stages.
And that's because we don't havethe right strategy in place.
You might be hosting tons ofevents, you know, maybe a
monthly virtual thing, maybethat's all you're doing, or
maybe you're trying to do somein-person, you're trying to
build to that, you know, fullday, three-day thing, but you're
not having butts and seats, andyou don't understand why.
So you just think, okay, well,I'll do more, I'll do different,
(07:38):
I'll do right.
And you're just doing all thethings when reality is what you
really need to do is pause.
Let's figure out what you reallyneed to be doing, what stages
you really need to be on, whatstages you need to be hosting.
Let's put a strategy in placeand let's plan it out for the
next 12, 18 months so that youknow exactly what you're going
to be doing in your business andwhat what results you should be
(07:59):
seeing from that.
Okay.
SPEAKER_01 (08:02):
Yeah, that that does make sense.
And that's going to be differentfor everyone, right?
Like, depending on, like uh, I'mjust trying to think, like, not
we could have like three peoplethat are doing the exact same
kind of coaching, but they wouldhave a different um intention, I
(08:22):
guess, is the word I'm lookingfor, or a different concept as
to how they get their clients,right?
Because they might do the samecoaching, right?
Like let's say mindset coaching,but they their their um strategy
is different.
Is that the word I'm lookingfor?
They're you know, the way theyget to their end result is
(08:43):
different.
And so everything that, everystep they have to take to get
there is gonna be different.
SPEAKER_02 (08:49):
100%.
Every business owner, everybusiness is unique.
Where you are is unique to you.
And so when I work with myclients, it is a one-on-one
process.
We don't do cookie cutterprograms, we look at where you
are, where you want to getright.
Like some of my clients, theywant to have that seven-day
international retreat.
Some they're like, I just wantto do a three-day conference for
(09:10):
a hundred people, right?
And so those strategies lookvery, very differently to how
they get there.
And so each one is customdesigned for them, where they
are to where they want to be.
And a lot of times it's a verylong-term thing.
So we really do focus on what doyou need to do in the next 12 to
18 months to be moving towardsthat long-term goal.
SPEAKER_01 (09:30):
Wow, I love it.
I love that you said seven-day,you know, international retreat.
Like, wow.
You know, the idea of goingsomewhere like tropical, you
know, and like working but notworking, like just sounds
amazing to me, right?
Like, I do believe that whenyou're doing something, like
your job is something that youlove and it's a passion, it's
(09:53):
work because you have to put inthe time.
You know, you have to do thestrategy building and you have
to do the the promotion and allthat stuff, but it's fun, right?
Like when it's something youreally love, it's not really
work, it's just intention.
And to go away to do that, oh, Ijust love the idea of it.
So let's talk about yourbusiness for a minute.
(10:13):
Now you I mean, you've alwaysbeen doing like the event
planning, but you've changed ita little bit, like you've
shifted it a little bit.
What what like what moment orwhat experience did you go
through that pushed you to say,okay, I need to make this
change?
SPEAKER_02 (10:30):
It was really a con kind of a combination of of a of
clients that I had.
We had some calls, we we hadsome conversations, and I
realized what what they werereally missing was that
foundation.
And I had a client that came tome in December, and she we were
talking about different packagesI had and what she really
needed.
And she was doing some speaking,but she realized she wasn't
(10:52):
being strategic about it all,right?
So my invites her to speak, shegoes and speaks, and she's not
paying any attention at all.
Is this my audience?
Is this where I need to be?
What am I doing afterwards?
Right.
I'm just going to speak.
And she was like, I really needsome strategy around this.
And so I actually paused andrealized that none of my
packages that I had at the timereally addressed that need.
And this is really the need thatmy clients that I'm working with
(11:16):
have.
And so I was like, pause, let mecreate a new package.
Asked her to beta test it forme.
I was like, I really createdthis to fit your needs, but I
think that this will fit muchmore globally.
But I would love for you to betatest it.
And so she did.
And and from that came thepackages that I have today,
because it was a greatexperience working with her.
And about six months, shestarted seeing results from what
(11:37):
we were doing and startedgetting booked to speak on
stages, on podcasts, all ofthose things that were her goal.
And it's like, oh, okay.
And it's just been a greatexperience to actually step back
and be able to talk to peopleand say, Do you have this, this,
this, and this in place?
And they're like, oh no, I don'thave that.
Well, that's what this programputs in place.
And then you take it and it'srepeatable, right?
(11:58):
You can go and do the thing,right?
So now I instead of just helpingpeople catch a fish, now I teach
people how to fish.
And so you can create so muchmore impact in the world that
way.
SPEAKER_01 (12:07):
Right, right.
Okay, so that and that makes awhole lot of sense, right?
Because you want to know, like,especially when you're speaking,
you want to know that the peoplethat are listening to you are
also people that want to belistening to you, right?
They they want to hear you, theywant that potential of oh, that
woman can help me or that thatguy can help me, right?
(12:28):
Like that's that's what we want.
We want to be talking to peoplewho will potentially want to
work with us.
Yeah, I love that.
Yeah, and so and then so how doyou do that?
Like, how do you like like inyour business?
How do you know how to help?
Like, if I came to you and said,Okay, Heather, I need you to
find me, you know, like somespeaking events for the next for
(12:50):
the rest of this year, how doyou like you have to know who my
ideal client is?
Correct.
Obviously, what I'm doing,right?
And from there, you have to say,okay, where are these people?
Like, how do you know thesethings?
How do you find out how likewhere to go?
SPEAKER_02 (13:10):
So a lot of times it's just talking to the client.
So it is we we get really,really clear about your who.
And a lot of times what happenswhen we start diving into that,
my clients figure out that theyhave two ideal audiences.
Sometimes they have more, but wefocus on the two primary ideal
audiences, right?
And then where are they?
And then where are those stages?
What events are they going to?
Where are they going to beshowing up?
(13:30):
Who has access to those stages?
And it's really aboutidentifying the who has the
access to those stages becausethose are the people we want to
cultivate relationships with.
And so it's then it's a matterof, okay, you want to be on, I'm
just gonna make this up, youwant to be on the global stage
for fashion, right?
Conference.
(13:51):
Who is the person that's incharge of those picking those
speakers, right?
Who and a lot of times it is themeeting planner.
The meeting planner isn'tnecessarily making the decision,
but they're making the decisionof who the committee looks at
and considers.
Right.
Do you want to connect with thatperson?
So then, so there's a lot ofwork that goes into the building
this foundation, right?
This is not something that Ijust send you out, send out your
(14:13):
one sheet, and you get on thisstage, right?
We're going to cultivaterelationships with the right
people.
And so you look at your network,and who do you know that can
introduce you?
And if there isn't anybody thatcan introduce you, fine, then
we'll cultivate it ourselves,right?
So you're going to you're goingto follow them, you're going to
be engaging with them, you'regoing to be providing value to
them.
And then once you've built thatrelationship, then you can ask
(14:35):
for the opportunity to have acall.
You can ask for the opportunityto be on their podcast or to
submit an article to theirmagazine or to be on their
stage, right?
Once you provided value andshown yourself as the expert,
and then what happens afterthat?
So basically, we split yourspeaking engagements down into
three phases (14:51):
your spark phase, where you're building those
connections and you're growingyour network, your flame phase
where you've been booked, andthere are specific things that
you need to be doing in thatphase to be a good partner so
that you get rebooked inreferrals.
And then the Ember phase, onceit's all over and said and done,
what are we doing after it'sover and said and done to
continue to cultivate thatrelationship, to build a
(15:11):
relationship with the peoplethat were in the audience that
we connected with so that thatbecomes where the magic happens,
right?
So you get rebooked, you getreferrals, you get new clients.
And so we break it down.
Create that circle.
Yeah.
Yeah.
Yeah.
Yep.
100%.
SPEAKER_01 (15:26):
Wow.
Okay.
And so are your clients thenmainly like starting out like
starter businesses, or are theypeople that have, you know, had
their business for some timenow, or are you finding a
combination of all of them?
SPEAKER_02 (15:41):
Most of them have been in business at least three
years, right?
They've already been doing somespeaking and they're ready to
use that and do it moreeffectively, do more of it and
not overwhelm themselves withwith what their efforts, right?
Um, so most of them have been inbusiness at least three years.
So they have the money to investa little bit and some support
(16:02):
and some help.
And as well as they already havesome messaging down, right?
I don't help people craft theirtalks.
I can give you some somefeedback, but that's not my
wheelhouse.
So most people, um, in thatfirst one to three years, right?
You're figuring it out, right?
I don't even know what I'mreally, really doing, right?
Like I just figured out what I'mreally doing, right?
And so it's a little early forthem to work with me.
(16:23):
But once you hit that three yearand beyond, and some people I
find they have been in businessmuch longer, but now they've got
this like I can really usespeaking to scale, right?
I can really use this as anopportunity to grow my
membership, to scale mybusiness, to sell those
higher-end ticket items.
So anywhere three years andbeyond.
Right.
SPEAKER_01 (16:41):
Okay.
And so what is the benefit ofspeaking really?
I mean, I I know that you know,we want to be heard, we want to
be seen, we want to, you know,attract our clients, but is
there more to it than that?
SPEAKER_02 (16:55):
Oh, 100%.
So the power of speaking lies innot only are you building brand
awareness and growing yourvisibility and building your
reputation as the expert, butyou're impacting more lives at
one time than you're ever goingto in a one-on-one situation,
right?
The power of one to many is whathappens in speaking.
So you might have 50 people in aroom.
(17:16):
This is not 50 people you don'thave to have a one-on-one call
with, right?
So you're collapsing timelines,you're saving time and energy
and your business.
And these people are going totake whatever you said, your
message that they need, andthey're going to go and start
improving their lives.
And then they're going torealize, well, now I'm stuck.
But that person, this let me gotalk to them and sign up for
their program and do the thingwith them.
(17:37):
Right.
So it's just going to build thatno-like trust much faster than
just showing up in a networkingcall, showing up on one-on-one
calls and doing those things.
And people see you, they talkabout you.
You've got 50 people that wentout and told three friends,
right?
Oh my God, I heard this amazingtalk by so-and-so.
Now they're looking at yourprofile, they're looking at your
(17:57):
right, they've signed up foryour newsletter, and it just can
exponentially grow your businessand people who are aware of you.
SPEAKER_01 (18:04):
Right.
Right.
Yeah, I get that.
And the thing is, we don't know.
Like, we know that what you'resaying to me, like whether it's
virtual or you're on the stagein front of me, there's truth
behind it, right?
Like you're not just, you know,pulling it out of the air when
you're standing in front of theand you you can tell when a
person speaks that they'respeaking from their heart, or if
(18:26):
they're just, you know, copyingit from a book.
Yeah, I love that.
I'm not I'm not truly convincedthat I'm a speaker, right?
I can sit and have aconversation with you, or you
know, but to to get in front ofthe camera or in front of a mic
and just you know, talk for 30minutes, I'm not there yet.
(18:47):
So when when clients come to youand, you know, I mean, I'm not
alone.
I know that I'm not alone,right?
When a client comes to you andsays, you know, Heather, I can't
do that, right?
Like I'll have a conversationwith you, I'll tell you what I
know, but to get in front of abig room, I'm not there yet.
What what do you do?
What like you there must besomething, you know.
(19:09):
I know that it's a lot ofmindset.
I mean as a mindset coach, I getthat, but there are more,
there's more to it than that.
What how do you help them?
SPEAKER_02 (19:17):
Yeah, so basically what I tell them is we're gonna
start small, we're gonna startwhere you're comfortable at.
And if you're not comfortablebeing on a stage with 50 people
in the room, we're not gonna putyou on a stage with 50 people in
the room because that's notgoing to benefit you in the long
run, right?
If you're comfortable havingone-on-one conversations, we're
gonna look at what podcasts youneed to be on, right?
We're going to look on paneldiscussions that you can be part
of that are going to affect yourideal audience because in that
(19:41):
case, in a panel discussion,it's not just you, it's not just
on you.
There's going to be ebb and flowis going to be more of a
conversation.
There's probably going to be amoderator that's guiding the
conversation, right?
So we're going to look at whereyou are, what you're comfortable
with, and then we're going totarget those specific
opportunities, right?
And a lot of virtual events arevery much like this, right?
You get into a much smallerroom, but you're really talking
(20:04):
more on a small scale, right?
If you're comfortable with 10people, let's get you in some
summits where there's going tobe 10 people in your breakout
room.
It's really about identifying.
The key is to identify who youraudience is, where they are, and
where you're comfortable, sothat we can meld all that
together and you can besuccessful.
Because as you're successful, asyou see not only building your
(20:27):
confidence, getting your messageout there, but you're also going
to see the growth of yourbusiness, you're going to want
more of that.
And that's going to naturallydevelop.
SPEAKER_01 (20:36):
Right.
Yeah, I get that.
And so, you know, if I came toyou and I said, okay, I want to
start small, I'm ready to do agroup, right?
Where can I find a group that's10 people?
You would help me with that.
Like you would say, okay, theseare these are the communities
you want to go to, right?
Or if I say I want to go standin front of a room of a thousand
(20:57):
people, oh my God, just thatidea makes me sweat.
But, you know, if I said to you,okay, Heather, I want to stand
in front of a room of you know,a thousand plus people, find me
that room.
You can do that for me.
SPEAKER_02 (21:10):
I do some of that work, but a lot of it's going to
come from looking at who is inyour network, where are your
ideal clients?
What events are they postingabout?
What events are they going to?
Right.
And so it really comes down toidentifying.
So I do some of the back-endwork, but a lot of it comes down
to you when you're in thatnetworking room saying, I'm a
(21:32):
speaker and I'm looking forthese opportunities.
Really leveraging your networkbecause your network is the
people that know who you are,what you're about, and how
valuable your message is.
And that's where you're going tobuild the relationships.
I cannot build the relationshipsfor you.
I can point you in the rightdirection, but at the end of the
day, the work is a lot of fault.
SPEAKER_01 (21:50):
Of course, because I mean, a relationship that I
have, I have to curate.
Yeah, I get that.
That totally makes sense.
But you would help me find theevents that I can go and start
that with.
Okay, I like that.
I like that.
Okay.
Now let's just say um, you know,a woman comes to you and says, I
know you're the queen of findingevents for me to be at.
(22:12):
I know that you have, you know,you have the information that I
need, but I'm not sure I'm readyfor that.
What do you say to her?
SPEAKER_02 (22:21):
Um I always say that if you're waiting until you get
ready, you're never gonna beready, right?
You get ready in the process.
And the reality is you're alwaysready for something.
You're either ready to staywhere you are or you're ready to
move forward.
And so the question is to themis, and that's okay if you're
ready to stay where you are,right?
That is totally that is anacceptable answer.
(22:42):
I support that 100%.
And when you're ready to startmoving forward, then come back
and let's talk, right?
A lot of times it's it's a nervething, it's a mindset thing,
it's a time thing.
I don't have time, I don't haveyou know the the cape capacity
to to put anything else intothis right now, and that's
totally fine.
But you're ready, you're readyfor something.
So let's identify what you'reready for, and then we can move
(23:05):
forward from there.
SPEAKER_01 (23:06):
Right.
And so me coming to you saying,you know, I want to speak is
enough to let you know that I'mready, right?
And then, you know, you wouldsay, okay, well, I have this
group of a hundred.
I'd be like, I don't think so.
Okay, well, Tina, I have a Ihave this little, you know, we
can create a workshop, right?
Because a workshop is speaking,right?
(23:27):
And so, you know, like we, Imean, we see them on Facebook
all the time, right?
Like, you know, I'm come to myworkshop, come to my free event,
and that kind of stuff.
That is, you know, it's anintroduction to that coach or
that business leader into whatshe or he is doing.
And you can then, you know, soon Facebook, like Facebook, I I
(23:50):
don't really know how thisworks, but Facebook, LinkedIn,
you register for the programsthrough Facebook, but it's not
on Facebook.
Okay, right.
Right.
Okay.
So that's that's I mean, I Iknow that because I, you know, I
just want the listeners tounderstand that it's not a face,
like it's you there might beinformation on the Facebook
group, but the actual workshopor the actual event doesn't
(24:13):
happen through Facebook.
Um now, when a client is, youknow, comes to you and says,
okay, I've done this amount ofspeaking.
Um, you know, but my speechmaybe isn't where I want it to
be.
You don't do this the writing ofthe speech at all, right?
Like you don't have anything todo with that.
SPEAKER_02 (24:32):
No, not really.
A lot of times, um, I'll sendthem to Toastmasters.
That's a great place to startgetting some feedback on your,
and it's it's a very affordableway to get some feedback, not
only on your message, but onyour delivery and how, you know,
your stage presence and thosekind of things.
That's a great place to start.
There are absolutely coaches outthere that help you develop that
message.
(24:53):
Again, I can listen to your talkand give you some feedback, but
that is not my wheelhouse.
I try to stay in my lane.
Most people, by the time theycome to me, and a lot of times
they're they have started withtheir own events, their own
workshops, their own things, andthey're ready to take that to
the next level, right?
Um, most of them they have thatmessage and they're ready to go.
Doesn't mean it's perfect.
Um, it's a learning process forall of us.
(25:13):
I don't think any speaker, nomatter how long they've been
speaking, ever considers theirtalk done, right?
It's always something it's acraft that you are constantly
honing and perfecting.
Um, but that's not really mywheelhouse.
SPEAKER_01 (25:25):
Awesome.
Okay, well, that's good to know.
Now, through this change thatyou've had to make, um, you've
kind of had to reinventyourself.
A little bit.
Yeah.
And so um, do you feel thatyou're still kind of in that
reinvention stage, or do youfeel like this is it now?
SPEAKER_02 (25:46):
I would like to say that this is it now.
What do we all?
Yeah.
But I think that as I think ashumans, but particularly as
business owners, I think we'realways in that growing and
learning.
And one of the things that I amnow finding is that maybe one of
the things I need to work on isbeing able to help people with
(26:08):
their message and do sometraining around that so I can
add that to my packages.
But then I'm like, I don't know.
I kind of want to stay in mylane, right?
I want to do what what I enjoy,which is creating the
strategies, creating the systemsto be organized, right?
That those budget profitabilitypieces.
And so I don't know.
I don't, we'll see what God hasin store, right?
Like this has been an entirejourney with him, a journey into
(26:31):
my faith.
And um, yeah, I'm probably notdone yet.
Probably not done.
SPEAKER_01 (26:36):
I love that.
And so, I mean, when you you sayprobably, and I mean just from
hearing that you're not reallysure where it's gonna take you,
but it's also sounds like you'rewilling to go where it's gonna
take you.
SPEAKER_02 (26:49):
Yeah, yeah.
And I mean, one of the thingsthat he's definitely placed on
my heart that I did not expectis to do my own keynote
speaking, to design my notbeyond beyond what I talk about
in my business, right?
Obviously, I talk about how touse speaking and how to use
events, but some of those morein-depth personal talks about my
journey and my faith and allthis.
(27:10):
Um, and I'm like, you want me todo what?
You want me to be on the stagewith a thousand people like not
behind the scenes, girl, right?
SPEAKER_01 (27:18):
Yeah, yeah, yeah.
And now you're like, you're kindof stepping out on the other
side of the curtain.
Yeah, I get that.
I get that.
Yeah, but and you're willing.
I mean, it sounds like you'rewilling, right?
It sounds like you're, you know,maybe not ready, but willing to
take that step forward.
SPEAKER_02 (27:36):
I am willing to take that step forward.
Oh, I said that.
No.
SPEAKER_01 (27:44):
Oh, I don't have to say it.
He knows.
Oh, I know it, I know it.
Yeah, and nothing.
He's the one behind you pushingyou, right?
He's like, it's your time,right?
And but that but that could be agood thing.
I mean, like you just said, itdoesn't have to be a room full
of a thousand plus people,right?
It could be maybe three or fourpeople to begin with, right?
(28:05):
If you go to the rightnetworking meetings and you or
you go to the right events, itdoesn't have to be big.
And all you need is a smallhandful of people that will
listen.
SPEAKER_02 (28:15):
Yeah.
And I mean, if you if you'rereally just looking to build
your comfortability talking infront of people, invite three or
four of your closest friendsover, have pasta night, have
some wine, and then say, Hey,will you listen to my talk and
give me some feedback?
Right.
And how much how much saferwould that be?
And then you can real valuablefeedback, you know, give them
two glasses of wine if you want,you know.
(28:40):
Just put yourself in thoseopportunities where you're
getting up in front of peopleand you're talking and you will
become more comfortable.
And then from there you canspread it out, and maybe you
invite 10 people, maybe you havethem bring a friend, right?
And so you just continue to growyour comfort level.
But start where you are.
Just start.
SPEAKER_01 (28:57):
Just start.
Yeah, yeah, I love that.
Well, thank you so much forjoining me today.
This has been great.
I know that we could talk about,you know, the whole, you know,
where this could lead us, right?
But I think we got, I think wegot the gist of it here, just
you know, the whole reinventionand the speaking and the, you
know, the having the will andthe faith to get there.
(29:20):
So thank you so much for joiningme.
Is there anything that you wantto say to our listeners about,
you know, the whole reinventionand where it can take you if
you're wondering, if you're notwondering.
SPEAKER_02 (29:35):
Yeah, I think the as business owners, just be open to
listening to what your clientsare saying.
And if what they're saying isn'tlining up with what you're
offering, be open to shiftingand adjusting that.
Always be open to whatopportunities are there and who
you can support.
You have a message, youraudience needs to hear it, and I
(29:58):
hope that you all put it outthere.
Awesome.
Thank you so much.
Thank you, Tina.
Thank you for having me.
SPEAKER_01 (30:05):
Thanks for listening to Confidence in Bloom, where we
celebrate the amazing,brilliant, and beautiful woman
you already are.
This season of shift is yourinvitation to rise, reinvent,
and reconnect with the womanyou're becoming.
You don't need to look like amovie star or a supermodel.
They don't even look like that.
You are already enough, worthyof love, success, and a life
(30:28):
that feels as good as it looks.
We give so much love to everyoneelse.
It's time to pour some of thatlove back into you.
If you're ready to reclaim yourconfidence and step into your
next chapter, I'm offeringpersonalized coaching, three
focus sessions to help you buildunshakable confidence, define
(30:49):
your personal brand, and createa signature style that reflects
who you truly are.
Because she comes in every shapeand size, and reinvention has no
expiration date.
Want to be a guest on Confidencein Bloom?
Let's connect.
Find me on Instagram atInfobloom Styling, email Tina at
Infobloomstyling.com or visitthe Divas That Care Network
(31:12):
website.
Until next time, keep bloomingboldly and confidently.
SPEAKER_00 (31:18):
Thanks for listening.
This show was brought to you byDivas That Care.
Connect with us on Facebook, onInstagram, and of course on
divas that care.com, where youcan subscribe to our newsletter
so you don't miss a thing.
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