From the spark of an idea in an engineer’s mind to becoming one of the most talked about innovations in mountain biking, this is the story of OChain. Today, we go behind the scenes with Fabrizio Dragoni, the creator of the OChain system, and James Alberts, MTB Category Director from SRAM, to find out how this radical concept became a reality and why SRAM saw enough potential to bring it under their wing. This is about passion, persistence, and pushing the boundaries of what a bike can feel like. So sit back, hit play, and enjoy this conversation with Fabrizio Dragoni and James Alberts.
You can also watch this episode on YouTube here.
You can find out more about OChain at ochain.bike.
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