Driving the Business: Beauty Brands & Entrepreneurship
ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.
Episodes
Most beauty founders don't fail because of bad products.
They struggle because they try to do everything themselves for too long.
In the early stages, that hustle is necessary. You're the marketer, the operations manager, the customer service rep, the strategist, and the CEO all at once. But at a certain point, if you want the business to grow, you have to start building leverage.
Want your beauty brand in Walmart or Sephora? Here's what you need to know first.
Taking your beauty brand from direct-to-consumer (DTC) into big-box retail sounds like the dream. Target. Sephora. Walmart. National shelves. Bigger visibility. Bigger orders.
But what most founders don't see is how complex, expensive, and risky that leap can actually be.
In this episode of Driving t...
Why does your business still feel stuck when you're working nonstop?
What if the problem isn't your team, your market, or your strategy?
What if it's you?
In this episode of Driving the Business: Beauty Brands & Entrepreneurship, I break down one of the most common and uncomfortable growth challenges founders face. Becoming the bottleneck without even realizing it.
We get into the three clear signs that you're slowing your own grow...
Why does one moisturizer cost $15… while another sells for $65?
The answer isn't as simple as it seems.
In Episode 37 of Driving the Business: Beauty Brands & Entrepreneurship, I break down how contract manufacturers actually determine pricing and the behind-the-scenes factors most founders never see. From ingredients and packaging to labor, volume, and logistics, this episode walks you through what really...
I'm so glad you're here. After a little break, we're back with a fresh new chapter of Driving the Business. In this episode, I'm catching you up on the journey, sharing what's new, and diving straight into the five things every beauty entrepreneur should know before they start.
If you're dreaming about launching a brand, stuck in the planning stage, or trying to figure out if entrepreneurship is really for...
I'M BACK!
As a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion.
Pricing products is an emotional process for brand owners that leads to all the questions.
What if you over price your products and no one buys?
What it you under price your products and miss out on additional dollars you could have made?
There is a common...
We are coming up on the 1 year anniversary of COVID-19 shutting down the world and it's been almost a year since my last episode.
We've got a lot to catch up on.
I don't want to act like it's "business as usual" which is why I'm getting raw and vulnerable about the last year of my own life. It's been a hybrid of the CRAZY & AMAZING!
We also talk about what a tremendous opportunity right now is for anyone in the beauty space or an...
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