As a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion.

Pricing products is an emotional process for brand owners that leads to all the questions.

What if you over price your products and no one buys?

What it you under price your products and miss out on additional dollars you could have made?

There is a co...

We are coming up on the 1 year anniversary of COVID-19 shutting down the world and it's been almost a year since my last episode. 

We've got a lot to catch up on.

I don't want to act like it's "business as usual" which is why I'm getting raw and vulnerable about the last year of my own life. It's been a hybrid of the CRAZY & AMAZING! 

We also talk about what a tremendous opportunity right now is ...

Understanding the role of public relations as part of a beauty brand's marketing mix is a tough and sometimes confusing topic. What is PR? How is it different than other forms of advertising? What should I expect when I hire a PR agent or team? Well I've got a veteran in the space who is here to answer these questions and how beauty brands can successfully approach PR. Stephanie Scott-Bradshaw is an agency owner with more t...

As part of every beauty brand experience you are going to receive customer complaints about your product.  As an owner or someone who works in customer service you should get ahead of the issue by having a process for handling the issues as they come in. Don't let someone else's concern or anger set you up to be sued and manipulated out of money. I'm shelling out 8 quick tips that can be implemented today to save you $ ...

The REALITY is that Black women founders are getting a dismal 0.002% of all venture funding. Hear what beauty brand founder Kim Roxie decided to do when she found out this startling statistic while also working to pivot her own color cosmetics line - LAMIK Beauty. 

We get REAL and talk about what it was like for Kim to shut down her store in order to pivot. Her quest for education and participation in multiple accelerators has give...

I sat down with Craig Brimm who has successfully managed a creative career spanning two decades in the advertising world. Craig has created content for many titans in the industry like McDonald's and Toyota while also curating TV and ad campaigns for many of the largest beauty brands.  We talk how the role of the ad agency has shifted, how he has managed moving in and out of full-time entrepreneurship, what it’s like having his...

This is a new episode formatting I'm trying out.  Life reflections that may or may not be directly related to the beauty business or entrepreneurship but are reflections that have proven immensely valuable for me in navigating this thing called adulting. In this episode I'm reflecting on how I have handled the big problems of life and embracing that there is no easy way out, no cheat sheet and no savior that's ever comi...

Get ready to have the FIRE brought to you in this one. I talked my way into an interview with one of the industry's busiest, most celebrated hair stylist and salon owners - Pekela Riley. She is teaching a MASTER CLASS in this discussion on her journey in the beauty industry. 

We get insight into the curvy road that's led to her success and how hard work combined with humility have been her secret weapon. Hearing the strateg...

19 years of selling beauty products at live events and trade shows and I have the inside cheat sheet for you. This episode is filled with tangible tactics that you can execute and realize the kind of long term revenue that you should get from investing in a trade show. See how products sales, discounts and free giveaways play into your success. There is a real soap box moment here on why I HATE giving away free samples at trade sho...

It's been way too long! But I'm back in the studio and ready to help you drive the business. First thing...let's catch up on life and what's been happening with me the last few months. In this catch up episode I talk about the insanity of running my own small, growing business; how celebrating small customer victories keeps me AMPED UP; and how the song Baby Shark saved my life last weekend. Plus, no matter where yo...