Driving the Business: Beauty Brands & Entrepreneurship

Driving the Business: Beauty Brands & Entrepreneurship

ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.

Episodes

September 17, 2021 39 min
I admit at first I was admittedly against the idea of hiring a virtual assistant. I did not see how their could be value in having an assistant that I would never see.   And then the great ponderosa hit aka COVID-19.   In today's episode hear about how wrong I was in my initial assumption and how having a virtual assistant has been a game changer for me and my business.   I do this in a direct conversation with my own VA, Paula...
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As a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion.

Pricing products is an emotional process for brand owners that leads to all the questions.

What if you over price your products and no one buys?

What it you under price your products and miss out on additional dollars you could have made?

There is a co...

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Calling all social media influencers & those who engage them.    This is the content you need.   The concept of brands paying content creators and social media influencers is a cumbersome, ambiguous process and both side  need help.   Influencers are trying to figure out how to attract and scale their reach so they attract brands to pay them.   Beauty brands (particularly the indie brand owners) are trying to develop budgets an...
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Working with a manufacturer can seem like an overwhelming, daunting project. But it does not have to be.   After 6 1/2 years and literally more than 1000+ discussions with potential customers I have compiled a cheat sheet that will quickly move you to front of line with any private label or contract manufacturer you're considering.   6 questions that once answered will give you the confidence to engage not just me but ANY m...
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We are coming up on the 1 year anniversary of COVID-19 shutting down the world and it's been almost a year since my last episode. 

We've got a lot to catch up on.

I don't want to act like it's "business as usual" which is why I'm getting raw and vulnerable about the last year of my own life. It's been a hybrid of the CRAZY & AMAZING! 

We also talk about what a tremendous opportunity right now is ...

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Not everybody should become an entrepreneur today!  Many are best served working inside a beauty company.   Navigating your career can be tricky so I assembled two of my most favorite people to help bring you the kind of sage advice you need to thrive!    I spent 14 years of my own career working for multiple companies and it was the BEST training guide I needed to prepare for my current place in life. Shawn Tollerson has been my b...
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Understanding the role of public relations as part of a beauty brand's marketing mix is a tough and sometimes confusing topic. What is PR? How is it different than other forms of advertising? What should I expect when I hire a PR agent or team? Well I've got a veteran in the space who is here to answer these questions and how beauty brands can successfully approach PR. Stephanie Scott-Bradshaw is an agency owner with more t...

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As part of every beauty brand experience you are going to receive customer complaints about your product.  As an owner or someone who works in customer service you should get ahead of the issue by having a process for handling the issues as they come in. Don't let someone else's concern or anger set you up to be sued and manipulated out of money. I'm shelling out 8 quick tips that can be implemented today to save you $ ...

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What would you do if Oprah Winfrey funded the start of your business? Well find out what one woman with an idea, passion and the guts to take multiple leaps of faith did in this new episode of Driving the Business.    It's rare to find entrepreneurs that will get real and raw with you. But Kiley Russell did both during this candid interview sharing intimate details of her highest successes as founder of Big Girl Cosmetics who w...
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The REALITY is that Black women founders are getting a dismal 0.002% of all venture funding. Hear what beauty brand founder Kim Roxie decided to do when she found out this startling statistic while also working to pivot her own color cosmetics line - LAMIK Beauty. 

We get REAL and talk about what it was like for Kim to shut down her store in order to pivot. Her quest for education and participation in multiple accelerators has give...

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I sat down with Craig Brimm who has successfully managed a creative career spanning two decades in the advertising world. Craig has created content for many titans in the industry like McDonald's and Toyota while also curating TV and ad campaigns for many of the largest beauty brands.  We talk how the role of the ad agency has shifted, how he has managed moving in and out of full-time entrepreneurship, what it’s like having his...

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This is a new episode formatting I'm trying out.  Life reflections that may or may not be directly related to the beauty business or entrepreneurship but are reflections that have proven immensely valuable for me in navigating this thing called adulting. In this episode I'm reflecting on how I have handled the big problems of life and embracing that there is no easy way out, no cheat sheet and no savior that's ever comi...

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Get ready to have the FIRE brought to you in this one. I talked my way into an interview with one of the industry's busiest, most celebrated hair stylist and salon owners - Pekela Riley. She is teaching a MASTER CLASS in this discussion on her journey in the beauty industry. 

We get insight into the curvy road that's led to her success and how hard work combined with humility have been her secret weapon. Hearing the strateg...

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19 years of selling beauty products at live events and trade shows and I have the inside cheat sheet for you. This episode is filled with tangible tactics that you can execute and realize the kind of long term revenue that you should get from investing in a trade show. See how products sales, discounts and free giveaways play into your success. There is a real soap box moment here on why I HATE giving away free samples at trade sho...

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April 25, 2019 34 min

It's been way too long! But I'm back in the studio and ready to help you drive the business. First thing...let's catch up on life and what's been happening with me the last few months. In this catch up episode I talk about the insanity of running my own small, growing business; how celebrating small customer victories keeps me AMPED UP; and how the song Baby Shark saved my life last weekend. Plus, no matter where yo...

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Surround yourself with smart, ambitious people. The team that helps me produce this show - the transient intellects - are a talented group of people that truly embody driving the business. While working through a technical challenge my audio engineer, Jason, and I get into a thoughtful conversation about the hustle and grind of entrepreneurship. It get REAL as we both share the experience of our journeys. You. Don't. Want. To. ...
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After watching a young man's response to a disappointing professional set back I'm reminded how important perspective is in life. I share a hard no I received in my career and what my response was after the initial shock and disappointment. Check out the video from Zakeel Gordon on LinkedIn - here - to see for yourself and prepare to be moved!   Next up, I share my review on Cosmprof 2018 in Las Vegas and how beauty brand o...
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I'm baaaack and excited to be back in front of the mic and sharing with you. In this episode I share whats been happening with me the last few weeks...and its happens to EVERY entrepreneur. I then highlight one of Instagram newest launches with IGTV and what it means for consumers and advertisers. Finally we dive deep into the details of how email marketing is your best, low cost tool for new customer acquisition and customer r...
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Y'all this episode is pure FIRE. I'm bringing you the inside track on what retail buyers are looking for when assessing new brands. Karonda Cook is the former Director of Merchandising for Sally Beauty who successfully grew her beauty categories double digit while sitting in the driver's seat. She is teaching a full Master Class for FREE here. We talk brand owner misconceptions about retail distribution and what you can...
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Today's episode is more of a rant that the typical structure of other episodes.  I tackle upcoming industry shows you should attend and why. Then I deep dive into why EVERY entrepreneur should have a tribe of advisers and how you can build yours without having  Oprah on speed dial. Get ready because this episode could be a game changer for you.
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