Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer
ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.
Episodes
I'M BACK!
As a beauty product manufacturer and brand consultant I have worked with more than 200 brand owners over the last 7 years the topic of pricing and I've come to a huge conclusion.
Pricing products is an emotional process for brand owners that leads to all the questions.
What if you over price your products and no one buys?
What it you under price your products and miss out on additional dollars you could have made?
There is a common...
We are coming up on the 1 year anniversary of COVID-19 shutting down the world and it's been almost a year since my last episode.
We've got a lot to catch up on.
I don't want to act like it's "business as usual" which is why I'm getting raw and vulnerable about the last year of my own life. It's been a hybrid of the CRAZY & AMAZING!
We also talk about what a tremendous opportunity right now is for anyone in the beauty space or an...
Understanding the role of public relations as part of a beauty brand's marketing mix is a tough and sometimes confusing topic. What is PR? How is it different than other forms of advertising? What should I expect when I hire a PR agent or team? Well I've got a veteran in the space who is here to answer these questions and how beauty brands can successfully approach PR. Stephanie Scott-Bradshaw is an agency owner with more than a de...
As part of every beauty brand experience you are going to receive customer complaints about your product. As an owner or someone who works in customer service you should get ahead of the issue by having a process for handling the issues as they come in. Don't let someone else's concern or anger set you up to be sued and manipulated out of money. I'm shelling out 8 quick tips that can be implemented today to save you $ and peace of...
The REALITY is that Black women founders are getting a dismal 0.002% of all venture funding. Hear what beauty brand founder Kim Roxie decided to do when she found out this startling statistic while also working to pivot her own color cosmetics line - LAMIK Beauty.
We get REAL and talk about what it was like for Kim to shut down her store in order to pivot. Her quest for education and participation in multiple accelerators has give...
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