3 Reasons We Build Niche Specific Stores

Niche specific or general store... Which route is better for dropshippers?

If you’ve been following Drop Ship Lifestyle for any amount of time, you know which side we are on: build a niche-specific store.

Niche specific does not mean selling one specific product, it means selling one specific type of product. You don’t have one product page; you have many of them. But these niche-specific dropshipping stores are built around a single theme, a single niche.

The best example I can give is if I were going to sell surfboards, I would have a shop that sold every high-quality surfboard that I could find.

So, in this episode, I will address the three reasons I recommend niche-specific stores like a surfboard shop.

You can see my full blog post on Niche Specific Stores vs. General Stores here: https://www.dropshiplifestyle.com/niche-specific/

Free Training Webinar + Our List of 500 Product Ideas: http://www.dropshipwebinar.com

Episode Transcript

(00:00):
What's up guys? Anton Curley here from
dropshiplifestyle.com. And if you've been following the
drop ship lifestyle for any amount of time, you're
definitely aware that we build niche specific stores.
And these aren't stores that sell one product, but these are
stores that are built around a theme.
So an example I usually give would be if I built a surfboard

(00:21):
store, that would be all we sell, not one surfboard, but all
the surfboards from all of the highest quality brands out
there. Now we do this for a lot of
different reasons. And what I want to do in this
video is share three of the mainreasons that we build niche
specific stores versus what I would call a general store and
versus what some people would refer to as a shopping mall type

(00:44):
store. But basically why we go deep
into one product type rather than selling a little bit of
everything. Reason #1 is that a niche
specific store builds trust and credibility with potential
shoppers. And I can't explain exactly why
this is, but I can give you a real world example that I think
would help to demonstrate this. Let's just say you were walking
in your local town and you saw asurfboard story.

(01:06):
You were like, you know what? I think I want a surfboard.
And you went in there and then you saw they had their
surfboards, but then you saw they also sold gun safes, right?
Maybe the owner heard that gun safe sell well, which they do.
So they put some gun safes in the store too.
And then maybe you kept walking and you were like, all right,
this is a little bit weird. But then you saw some horse
saddles and you were like, what are horse saddles doing here?
And you asked the owner and he was like, I don't know, I think

(01:27):
they sell. So trying to make some more
money, right? You would get a very different
impression than if you walked into a store that said, you
know, Anton Surfboards that had a bunch of surfboards on display
that looked great, that looked like a professional store.
If you went into a store that sold a little of this and a
little of that, it would definitely raise some red flags
and it would probably make you consider purchasing from there.

(01:50):
And most likely you would walk out with nothing and probably
think to yourself, this store isnot going to last.
Now when it comes to online businesses, even though they're
extremely simple to create, you want to have that same mentality
as a seller, not of the guy thatwants to sell a little of this
and a little of that to see whatmakes money, but to be the
person that can be positioned asan expert and have that added

(02:11):
credibility and trust factor with customers by being that
niche specific store that customers automatically think
this person, this store knows what they are doing.
And if you're thinking, but Anton, what about Amazon?
Listen, I get it, but you're notAmazon and you're never going to
be Amazon. And in fact, one of the things
that actually helps us to compete with a company like

(02:31):
Amazon is being niche specific. And that's going to bring us in
to the second thing I want to share with you here, and that is
with niche specific stores, we can create content around the
theme of our niche. So let's go back to the
surfboard example. If we build a surfboard store,
well then we can build A blog. We can write an entire buyer's

(02:52):
guide that we can give to potential customers.
We can create social posts all centered around surfing.
How to pick the right surfboard for them, where different surf
events are coming up, what are some of the best surf
destinations, Anything relevant to somebody interested in
surfing. We can create content, post it
to our blog, share it on social,and build an engaged audience

(03:14):
around our store. Now if you had a store that sold
surfboards and you added garbagecans because they sell well,
again, what type of content are you going to publish?
Who are you going to be speakingto when it comes to content
marketing, which is extremely effective with e-commerce, your
message needs to match your market, and the easiest way to
make that happen is to have a niche specific store.

(03:34):
With a general store, it is simply not possible.
So this brings us into the thirdreason that I want to share with
you in this video. By the way, there are many more
than this, but I think these area big three that will give you a
very clear indication of why we always go niche Pacific.
And the third reason is that we can position ourselves as
experts. Now let's say, again, we have

(03:55):
this online surfboard store. Somebody comes to it that wants
to buy a surfboard and they're not exactly sure what they want.
Well, we can have a little live chat button pop up that says
talk to a surfboard expert. And that can be positioned as
somebody with 20 years of experience in the surfboard
industry that can find you the perfect surfboard for your
height and your weight and your surfing location.

(04:17):
Again, these are things that we can only do because we are
becoming an authority and an expert in the niche that we want
to go into. Where again, if you want to
build a general store, you neverhave that possibility or
opportunity to give customers that extra piece of customer
service that is more likely to turn them into customers.
This is something that websites like Amazon simply can't do

(04:39):
because again, they are everything stores and of course,
their revenue is always going tobe infinitely higher than ours.
But think about it this way, even if we get the smallest
fraction of a percent of Amazon sales, that will be a life
changing business for you and your family.
So guys, again, those are three things I want to share with you.
And if you want more informationon any of this, definitely go

(05:01):
check out our blog, check out myYouTube channel, check out our
podcast. And if you want a 2 hour
training that I did on how we build these stores, how we go
deep into niche research, supplier research, how we build
our stores, how we get traffic, you can check out Drop Ship
webinar.com which I will link U in the descripcion.
But as always I hoe you got value from this.
If you did, be sure to like it and subscribe to our YouTube

(05:24):
channel and podcast because we have new eisodes just like this
every single week.