December 11, 2024 • 18 mins
The Ultimate Guide To Product Selection For 2025: 5 Guaranteed Methods to Finding Highly-Profitable Products for Drop Shipping on Shopify. Find Your Niche with Our Profitable Product Selection Guide.
🚀 Free Training Webinar + Our List of 500 Profitable Product Ideas: http://www.dropshipwebinar.com 💻 Free 3 Day Shopify Trial + 3 Months For $1: https://dsl.life/shopify-yt/ Popular Videos: 📍The Top 10 Dropshipping Niches 📍 🔗 https://youtu.be/Jxol7I5ygSE #dropshipping #dropshippingniches #shopify In this episode, I share five tips that you can use to find profitable products to sell online when drop shipping on Shopify. Including: - The perfect price point for profitable product selection - Why you'll want more dropshipping suppliers than ever before (and where they should be located) - Why Brand Loyalty matters if you want to get traffic to your Shopify Store - The best demographic to sell high-ticket products to for maximum profits - How to get year-round sales and build a store that has compound growth Other resources mentioned in this video include: 📍Free In-Depth Training Class 🔗 http://www.dropshipwebinar.com 📍Top 10 Niches for High-Ticket Drop Shipping 🔗 https://www.dropshiplifestyle.com/top-10-niches/ ================================================ Anton Kraly is a serial entrepreneur with over a decade of experience building online businesses, including Drop Ship Lifestyle, the “Best eCommerce Course” as voted by Shopify. He’s helped over 10,000 students find freedom through entrepreneurship. 🚀 Free Training Webinar + Our List of 500 Profitable Product Ideas: http://www.dropshipwebinar.com 💻 Free 3 Day Shopify Trial + 1 Month For $1: https://dsl.life/shopify-yt/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What's up everybody, Anton Curley here from Drop Ship
Lifestyle where I've been helping people to build highly
profitable semi automated onlinestores since 2012.
Coming to you today with a highly requested episode where
I'm going to show you 5 tips forprofitable product selection in
2025. I think this is a very timely
(00:22):
video because I know as we move into the new year, people set
resolutions, they set goals, They typically have them
revolving around money. And in my opinion, one of the
best ways to build a side incomeand eventually turn that into a
real business that can even replace your nine to five is
through the drop ship lifestyle method of drop shipping, which
involves selling high ticket products from domestic
(00:45):
suppliers. Now if that's all you took away
from this, it would be a starting point.
But what I really want to share are 5 tips that you can use as
you're trying to determine whichproduct type you want to sell to
give you the best chances of success, not just this year, but
every year to come moving forward.
Now before we get into these 5 tips and I break them down for
you, I also just want to say that this year things have
(01:08):
changed. But don't let that make you
think that even if you built a store last year or two years ago
or five years ago, you should start over.
I guess that's definitely not true.
But what I'm hoping for those ofyou that already have stores out
there can take away from this episode are some things you can
do to modify them to get them 2025 ready and beyond.
OK, so without further ado, let's get into tip number one
(01:30):
for 2025 and this is price points.
What are we going to sell products at?
Now I already kind of alluded tothis being I talked about how we
show people how to build highly profitable semi automated
stores. But one of the biggest ways we
do that is by selling products that are at a minimum $200.00.
So I'm going to put above 200 because every time we make a
(01:53):
sale and we hear that cha ching sounds right here on Shopify, we
want that to be in order for $200 or more.
Why? It's because our average profit
margin is about 30%. So if we're going to take the
time to build a store, to get suppliers to run traffic, to set
up remarketing ads, we want to make at least $60.00 every time
(02:13):
a sale comes through in true profit.
So we're not going to be sellingproducts for 20 bucks making $6
and you know, somehow thinking that's a win again, dropship
lifestyle. What we do and what we help
people do is build highly profitable semi automated
stores. And part of the reason that's
possible is this, you don't needall the customers in the world.
You just need a few sales a day at the right price points.
(02:34):
And those numbers can really stack up.
So 200 is the minimum. But something that we're doing
more and more of and I would encourage you to do, even if
it's for a new store you haven'tbuilt yet or if you already have
a store and you kind of want to move up market a little bit, is
to keep your average order value.
We call that AOV for short around $1000.
(02:57):
What does that mean? It means every time you get a
sale, assuming the 30% profit margin, you will actually be
making serious money. OK, you'll be making $300.00 net
profit per sale. So if you can get one sale a
day, which literally anybody cando if you get everything else
right, you're making $300.00 a day, $2100 a week in net profit
(03:17):
simply by moving up the ladder alittle bit in terms of price
points and keeping your average order value closer to $1000.
Now the easiest way to do that is to sell products that stand
alone, meaning just buy themselves retail for $1000 or
more. But if you sell products that
are typically less expensive, another way to do that is to
bundle them or sell them in sets.
(03:38):
So stand alone products, think things like the stand up desk
that's in front of me, the rug that's beneath me, the leather
chairs that are behind me. Those products stand alone by
themselves. Again, sell for $1000 or more.
But if you sold products that were a little bit less
expensive, maybe think things like wood paneling or flooring
or even paper bricks people buy for their driveways, you could
(04:01):
sell them in bundles where the average price that a customer
would spend would be $1000 or more.
OK, so that is my first tip moving into this new year, into
2025 for profitable product selection.
Move up the value ladder when itcomes to what price you're
selling the products for. Because no matter what you pick,
whether it's a $10 product, $100product, $1000 product, you're
(04:22):
still going to be doing the sameamount of work to research that
niche and that product type, to find suppliers, to build your
store, to become an authorized retailer, to get traffic.
The same amount of work goes into it.
So why not simply just say, OK, this is locked into my brain.
Now, this being your brain, I'm going to sell expensive products
so that when sales actually comethrough, there is real money
(04:44):
leftover once the expenses are paid.
OK, next thing that I want to cover for profitable product
selection in 2025 is the number of suppliers you should be
looking for. So I'm going to put number of
suppliers and I'm going to change this a little bit
compared to what I usually preach, if you will, because
I've recently talked about, you know, in recent episodes about
(05:07):
how Trump's presidency will affect ecommerce.
This isn't drop shipping specific, but this is, you know,
ecommerce as a whole and really Shopify sellers as a whole.
And while I typically recommend finding at least 20 potential
brands that you could sell for on a new store, I want you to
find at least 30. And there's a couple of reasons
for this. OK, so I'm putting above 30 and
we do, you know, above or equal to 30.
(05:29):
The first reason is one that's kind of always existed and
that's because you're not going to become an authorized retailer
to sell for every brand in your niche from day one.
They simply aren't all going to approve you right away.
They don't approve me right away.
Maybe you'll pick up if you find3015 of them on the early days
as you're still building out your store.
And then the rest will say come back to us once you reach X
(05:49):
amount of website visitors or X amount of revenue.
So this will still give you a very solid base.
But the other reason I want you to find more suppliers here,
again, this is 2025 specific, isbecause I want you to try to
find suppliers that are having products that are made in the
USA. OK, so I'm gonna put over here
made in USA. Now let me just get into this
(06:11):
for a minute. But with our method of drop
shipping being that I sell in the states, all of our suppliers
are located in the states. What that means is they have
distribution here already set up.
They have products in warehousesready to ship to our customers
fast, typically getting delivered within 48 hours.
And nothing, nothing's changing there, I should say.
But even though our suppliers are in the States and just so
(06:35):
you know, our members in Canada have suppliers in Canada, our
members in Germany have suppliers in Germany, and
Australia have suppliers in Australia.
And then our members abroad doing business in the States.
They work with suppliers in the States.
But just because the suppliers are in the States and the
products are warehoused here does not mean that they are made
in the USA. So what I want you to do if you
(06:55):
already have an existing store and you're just looking for some
tips to do even better in 2025 is go to all of your suppliers.
And you should find this on their website or on your price
list you have from them. And look for the country of
origin of the products. Because even though, again,
they're all in the USA already warehoused here, some of them
might be made in China. And right now, Trump is talking
(07:15):
about tariffs up to, I think thelast thing I heard was 40%, even
60%. And what that's going to mean is
the products are going to get more expensive to your
suppliers, which in turn will mean you have to sell them for
more to the consumers, which means that for a while,
customers are going to have sticker shock.
But products that are made in the USA, that the country of
origin is the USA, obviously do not have tariffs.
(07:38):
So those prices won't change. So if you already have a store,
again, you're already up and running following Dropship
Lifestyle and you're looking forwhat you could do, don't change
anything you're doing with what you already have, but start to
look for made in the USA suppliers within your niche and
add them to your supplier list and reach out to them to become
an authorized retailer. So maybe you only have 20 right
(07:59):
now, try to find 10 more that are made in the USA.
And if you're watching this wanting to start a new store as
you're doing your supplier research, what you want to do is
find a good portion of the brands you could find that are
made in the USA now, if you didn't already see it.
I recently posted a episode thatshared the top 10 niches for
2025 for high ticket drop shipping.
(08:20):
And in that episode, I talked about niches where I was able to
locate an extraordinary number of high amount, a high
concentration of USA suppliers. So if you haven't seen that and
you want to see it, comment niches down below.
Whether you're watching this, you know, on YouTube or Spotify,
just comment niches. And then I'll respond with a
(08:41):
link to that episode to help youeven more, right?
Because again, not to say we're not going to sell products where
the country of origin is China or India anymore, but we are
adding in a bigger mix of products that are made in the
USA. And we are starting to, as we
move into the next presidency, divert more of our ad budget
into those products to avoid that sticker shock to consumers.
(09:03):
OK, let's keep moving down the list now.
And we're going to go into #3 the third tip for profitable
product selection in 2025. And this one is all about brand
loyalty. This is a big sticking point to
people that are kind of new to the world of e-commerce and
specifically the drop ship lifestyle business model.
Let's write this down. Loyalty.
(09:24):
So what we're looking for when it comes to brand loyalty is
none. We want to sell in niches where
customers can care less what name is actually on the product,
right? So an example of something that
has tons of brand loyalty would be headphones.
Now, I don't know why I like electronics.
I spend a lot of money on them, and I own Bose headphones.
(09:46):
I own Sony headphones, I own theAirpods Max, I even own
Microsoft Surface headphones when they first released them, I
wanted to check them out. So when it comes to I have Audio
Technica, right? But if you're, if you ever
looked into headphones, I'm sureyou've heard of all those
brands. And the reason is because that
is an example of a product type or a niche that is dominated by
(10:09):
a few big players that basicallyeverybody turns to when they
want to purchase something. So as you're thinking of product
types for yourself, for niches, if you think of something that's
dominated by a few big players you want to run, simply cross it
off your supply. I'm sorry, your niche research
worksheet and move on to something else.
So what are examples of productswhere customers have no brand
(10:30):
loyalty? Well, again, I mentioned
standing desks before the one that I have in front of me.
I don't even know who makes it, but when I wanted it, I knew I
wanted a bamboo one that had a cut out in the middle so I can
kind of get closer to my monitors.
I knew I wanted it to support a certain amount of weight so I
could have triple monitor set upon it.
And that's all I cared about andall I looked for when I was
buying it. I had no brand loyalty to a
(10:51):
standing desk brand. Same thing with the rug below
me. Same thing with those chairs
behind me. I couldn't tell you who makes
them because those are niches where brand loyalty is non
existent. And that's the type of thing you
want to sell. Because when we go to sell
online, we really do need a way to be able to drive traffic,
which is not what this episode is about.
I could talk more about that in the future if you want me to
(11:12):
comment traffic below. Again, if you want like a whole
episode on traffic sources for 2025 comment traffic and I'll do
that. But we want to sell in niches
again where there's no brand loyalty so we can pick up search
volume and so that we can actually become authorized
retailers for these brands and not compete.
Going back to the headphone example with the Boses and
Sonny's of the world where you know they're already
(11:34):
multibillion dollar companies. Okay, so that's number three.
Let's move into #4 and this one is all about demographics.
And this is extremely important.Now when talking about
demographics, basically like howto segment people, you can get
as specific as you want and you can break things down a million
different ways. But for us, we keep this very I
(11:57):
was almost a broad because again, you know, as long as it
meets this criteria, when I say as long as it, I mean any
product type we're going to sell, then we know we're good,
right? We don't know if the store is
going to be a store that because50,000 a month in sales or
500,000 a month in sales, but weknow it's going to be profitable
for us. So when it comes to
demographics, one of the best ways to guarantee that is to
sell to the upper middle class. So again with demographics, you
(12:24):
could break it down a million different ways, but for the
purposes of product selection and what we look for is
basically three different demographic types.
We have lower income households,we have upper middle class
households, and then we have thewealthy.
Now I'll give you an example of how, you know, 1 original
product type idea could fall into all these categories and
how to segment it. And for that, let's say you want
(12:46):
to sell sofas, right? It was something you thought of
because the price point for sofas is definitely above $1000.
The number of suppliers, there'shundreds of them out there.
There's no brand loyalty. People don't care what name is
on their sofa and they can appeal to the upper middle
class. But the thing with a product
type like sofas is you also havethe inexpensive ones, right?
You have the futons that they sell at Target for college kids
(13:09):
and those might sell for, you know, 150 or $200, right?
Those do not appeal to the uppermiddle class.
Those appeal to lower income households.
Now, the problem with that selling to lower income
households is that because people are typically stretching
their means to a purchase these items, you're going to have more
customer service in your business.
You're going to have more returns and the profits not
(13:29):
going to be where it could be because you're selling for less
than you could be Now on the other end of the spectrum,
right, So we have lower income then we'll just jump all the way
over here. We have the wealthy now the
wealthy are the people that if they want a sofa are going to
buy a custom, you know, custom made Italian leather sofa that
maybe is imported from Italy andmaybe they dropped $30,000 on.
(13:51):
Now if you sold that, that's great because you're going to be
making a ton of money in that profit from that sale.
But as someone who has sold to the wealthy, I'll tell you it is
a much more time intensive business.
There is much more post sale support.
And I'm sorry, pre sale supportsand post sale support.
Because if someone's going to spend that much money before
they buy, they're going to have a ton of questions, which
(14:11):
rightfully so. And after they buy, if that
thing that they just spent 20 thirty, $50,000 on is not 110%
up to their standards or what they expected, it's going to
come back, right? So higher return rate, more time
talking to customers required. And in my opinion, the wealthy,
even though there's money to be made there is not what you want
to do if you want to build a highly profitable semi automated
(14:33):
store. What you want to do is sell the
sofas that maybe sell between one and $2000 that appeal to the
upper middle class. By the way, I define that as a
combined household income of 150K or more.
These are people who are comfortable buying online, who
have disposable income and who are simply used to like
basically placing these transactions.
(14:54):
They're going to get what you promised them because we only
sell for quality brands, again, the suppliers we find here.
And we're not going to have a high return rate.
We're not going to acquire a bunch of pre sale and post sale
support. It's going to take us less time
to run the business and the orders and the profit can just
stack and stack and stack without making our hair fall out
and making us go crazy. OK, so that's the 4th tip for
profitable product selection in 2025.
(15:16):
Now the fifth one that I want togive you is what I call
Evergreen. Now I mentioned I've been
helping people build stores through dropship lifestyle since
2012, but I've been building stores myself since 2007.
And some of the first stores that I built are still growing
to this day because I chose Evergreen niches.
(15:37):
And I didn't even do this intentionally.
But as time went on as I got better and better at this, which
I still try to do every day. By the way, I'm not saying I'm
like some all knowing guru who can give you every secret there
is because I try to get better every day even after almost 20
years in this business. But when I say Evergreen, what
we're looking for are niches that can sell consistently day
in and day out, month over month, year over year.
(16:00):
So definitely we do want the niches to be Evergreen.
Now, the things that we want to avoid are things that might be
trends, right? So something that might pop up
today and have like this massiveconsumer demand, but is a trend
which will, you know, last for maybe a few months, maybe a
year, and then just die off and no one searches it for any more.
And and then we put all this time into the store, which now
(16:21):
isn't profitable at no fault of her own, right?
We don't want that. We also want to avoid seasonal
niches. So, you know, think things like
snowboards, right? And snowboards, snowboard
binding and gears and helmets. There's not many places if
you're selling in the States where people could buy them year
round. So if you chose a niche like
snowboards, maybe it'll meet allthe other criteria.
(16:42):
But if guess what, if you launched that store right before
winter, it's probably going to start doing really well and
you're probably going to have a great few months.
And maybe even think I'm going to quit my job because I am set.
Well, what's going to happen when things start to warm up and
winter's over? Your sales are going to
disappear at no fault of your own simply because you chose a
seasonal niche that's not Evergreen and you're going to
(17:02):
have to wait until next winter to start getting sales again.
We do not want that. We want to be able to have
consistent sales and profit day after day, week after week,
month after month, year after year.
So you'll eventually get to a point like my stores have been
where we're almost going on two decades that they can still
grow. Because when it comes to to all
of this, right, what we're looking for is to have our work
(17:24):
be efficient as possible, not just today, but in the future.
We want all of the work that we put into e-commerce and in this
case, high ticket drop shipping to compound on itself.
And the best way to do that is to sell something that is not
going anywhere. That way, if you write A blog
post next month, that blog post can still get traffic for you in
one year, in two years, in five years, in 10 years.
(17:46):
That way if you pick up your first five suppliers, you can
sell those products again for, you know, years and even decades
to come. That is what we want.
That way you can keep it as yourown profit source, your own cash
cow, or if you want to sell the business one day, it's stable
and you can exit for a sizable amount of money.
So guys, I hope you got value from this one.
As always, this was 5 tips for profitable product selection in
(18:09):
2025. If you got value, let me know.
If you're watching it on YouTube, please give a thumbs
up, leave a comment below, save value.
And if you are listening on Spotify or Apple Podcasts,
wherever you listen, be sure to also leave a review over there.
I appreciate it and I read all of them and if you want more
training, taking this to the next level, what we do after
product selection, going into supplier sourcing, web design,
(18:31):
supplier approvals, optimizing for conversions and getting
traffic, be sure to check out Drop Ship webinar.com.
I will link it up below. There you can get a free
training from me plus a list of 500 profitable product ideas
that you could sell online in 2025.
Again, that link is Drop Ship webinar.com.
Go there, get the training, get the free ebook, start getting
(18:53):
sales, and start hearing this. Yeah.
What's up everybody, Anton Curley here from Drop Ship
Lifestyle where I've been helping people to build highly
profitable semi automated onlinestores since 2012.
Coming to you today with a highly requested episode where
I'm going to show you 5 tips forprofitable product selection in
2025. I think this is a very timely
(00:22):
video because I know as we move into the new year, people set
resolutions, they set goals, They typically have them
revolving around money. And in my opinion, one of the
best ways to build a side incomeand eventually turn that into a
real business that can even replace your nine to five is
through the drop ship lifestyle method of drop shipping, which
involves selling high ticket products from domestic
(00:45):
suppliers. Now if that's all you took away
from this, it would be a starting point.
But what I really want to share are 5 tips that you can use as
you're trying to determine whichproduct type you want to sell to
give you the best chances of success, not just this year, but
every year to come moving forward.
Now before we get into these 5 tips and I break them down for
you, I also just want to say that this year things have
(01:08):
changed. But don't let that make you
think that even if you built a store last year or two years ago
or five years ago, you should start over.
I guess that's definitely not true.
But what I'm hoping for those ofyou that already have stores out
there can take away from this episode are some things you can
do to modify them to get them 2025 ready and beyond.
OK, so without further ado, let's get into tip number one
(01:30):
for 2025 and this is price points.
What are we going to sell products at?
Now I already kind of alluded tothis being I talked about how we
show people how to build highly profitable semi automated
stores. But one of the biggest ways we
do that is by selling products that are at a minimum $200.00.
So I'm going to put above 200 because every time we make a
(01:53):
sale and we hear that cha ching sounds right here on Shopify, we
want that to be in order for $200 or more.
Why? It's because our average profit
margin is about 30%. So if we're going to take the
time to build a store, to get suppliers to run traffic, to set
up remarketing ads, we want to make at least $60.00 every time
(02:13):
a sale comes through in true profit.
So we're not going to be sellingproducts for 20 bucks making $6
and you know, somehow thinking that's a win again, dropship
lifestyle. What we do and what we help
people do is build highly profitable semi automated
stores. And part of the reason that's
possible is this, you don't needall the customers in the world.
You just need a few sales a day at the right price points.
(02:34):
And those numbers can really stack up.
So 200 is the minimum. But something that we're doing
more and more of and I would encourage you to do, even if
it's for a new store you haven'tbuilt yet or if you already have
a store and you kind of want to move up market a little bit, is
to keep your average order value.
We call that AOV for short around $1000.
(02:57):
What does that mean? It means every time you get a
sale, assuming the 30% profit margin, you will actually be
making serious money. OK, you'll be making $300.00 net
profit per sale. So if you can get one sale a
day, which literally anybody cando if you get everything else
right, you're making $300.00 a day, $2100 a week in net profit
(03:17):
simply by moving up the ladder alittle bit in terms of price
points and keeping your average order value closer to $1000.
Now the easiest way to do that is to sell products that stand
alone, meaning just buy themselves retail for $1000 or
more. But if you sell products that
are typically less expensive, another way to do that is to
bundle them or sell them in sets.
(03:38):
So stand alone products, think things like the stand up desk
that's in front of me, the rug that's beneath me, the leather
chairs that are behind me. Those products stand alone by
themselves. Again, sell for $1000 or more.
But if you sold products that were a little bit less
expensive, maybe think things like wood paneling or flooring
or even paper bricks people buy for their driveways, you could
(04:01):
sell them in bundles where the average price that a customer
would spend would be $1000 or more.
OK, so that is my first tip moving into this new year, into
2025 for profitable product selection.
Move up the value ladder when itcomes to what price you're
selling the products for. Because no matter what you pick,
whether it's a $10 product, $100product, $1000 product, you're
(04:22):
still going to be doing the sameamount of work to research that
niche and that product type, to find suppliers, to build your
store, to become an authorized retailer, to get traffic.
The same amount of work goes into it.
So why not simply just say, OK, this is locked into my brain.
Now, this being your brain, I'm going to sell expensive products
so that when sales actually comethrough, there is real money
(04:44):
leftover once the expenses are paid.
OK, next thing that I want to cover for profitable product
selection in 2025 is the number of suppliers you should be
looking for. So I'm going to put number of
suppliers and I'm going to change this a little bit
compared to what I usually preach, if you will, because
I've recently talked about, you know, in recent episodes about
(05:07):
how Trump's presidency will affect ecommerce.
This isn't drop shipping specific, but this is, you know,
ecommerce as a whole and really Shopify sellers as a whole.
And while I typically recommend finding at least 20 potential
brands that you could sell for on a new store, I want you to
find at least 30. And there's a couple of reasons
for this. OK, so I'm putting above 30 and
we do, you know, above or equal to 30.
(05:29):
The first reason is one that's kind of always existed and
that's because you're not going to become an authorized retailer
to sell for every brand in your niche from day one.
They simply aren't all going to approve you right away.
They don't approve me right away.
Maybe you'll pick up if you find3015 of them on the early days
as you're still building out your store.
And then the rest will say come back to us once you reach X
(05:49):
amount of website visitors or X amount of revenue.
So this will still give you a very solid base.
But the other reason I want you to find more suppliers here,
again, this is 2025 specific, isbecause I want you to try to
find suppliers that are having products that are made in the
USA. OK, so I'm gonna put over here
made in USA. Now let me just get into this
(06:11):
for a minute. But with our method of drop
shipping being that I sell in the states, all of our suppliers
are located in the states. What that means is they have
distribution here already set up.
They have products in warehousesready to ship to our customers
fast, typically getting delivered within 48 hours.
And nothing, nothing's changing there, I should say.
But even though our suppliers are in the States and just so
(06:35):
you know, our members in Canada have suppliers in Canada, our
members in Germany have suppliers in Germany, and
Australia have suppliers in Australia.
And then our members abroad doing business in the States.
They work with suppliers in the States.
But just because the suppliers are in the States and the
products are warehoused here does not mean that they are made
in the USA. So what I want you to do if you
(06:55):
already have an existing store and you're just looking for some
tips to do even better in 2025 is go to all of your suppliers.
And you should find this on their website or on your price
list you have from them. And look for the country of
origin of the products. Because even though, again,
they're all in the USA already warehoused here, some of them
might be made in China. And right now, Trump is talking
(07:15):
about tariffs up to, I think thelast thing I heard was 40%, even
60%. And what that's going to mean is
the products are going to get more expensive to your
suppliers, which in turn will mean you have to sell them for
more to the consumers, which means that for a while,
customers are going to have sticker shock.
But products that are made in the USA, that the country of
origin is the USA, obviously do not have tariffs.
(07:38):
So those prices won't change. So if you already have a store,
again, you're already up and running following Dropship
Lifestyle and you're looking forwhat you could do, don't change
anything you're doing with what you already have, but start to
look for made in the USA suppliers within your niche and
add them to your supplier list and reach out to them to become
an authorized retailer. So maybe you only have 20 right
(07:59):
now, try to find 10 more that are made in the USA.
And if you're watching this wanting to start a new store as
you're doing your supplier research, what you want to do is
find a good portion of the brands you could find that are
made in the USA now, if you didn't already see it.
I recently posted a episode thatshared the top 10 niches for
2025 for high ticket drop shipping.
(08:20):
And in that episode, I talked about niches where I was able to
locate an extraordinary number of high amount, a high
concentration of USA suppliers. So if you haven't seen that and
you want to see it, comment niches down below.
Whether you're watching this, you know, on YouTube or Spotify,
just comment niches. And then I'll respond with a
(08:41):
link to that episode to help youeven more, right?
Because again, not to say we're not going to sell products where
the country of origin is China or India anymore, but we are
adding in a bigger mix of products that are made in the
USA. And we are starting to, as we
move into the next presidency, divert more of our ad budget
into those products to avoid that sticker shock to consumers.
(09:03):
OK, let's keep moving down the list now.
And we're going to go into #3 the third tip for profitable
product selection in 2025. And this one is all about brand
loyalty. This is a big sticking point to
people that are kind of new to the world of e-commerce and
specifically the drop ship lifestyle business model.
Let's write this down. Loyalty.
(09:24):
So what we're looking for when it comes to brand loyalty is
none. We want to sell in niches where
customers can care less what name is actually on the product,
right? So an example of something that
has tons of brand loyalty would be headphones.
Now, I don't know why I like electronics.
I spend a lot of money on them, and I own Bose headphones.
(09:46):
I own Sony headphones, I own theAirpods Max, I even own
Microsoft Surface headphones when they first released them, I
wanted to check them out. So when it comes to I have Audio
Technica, right? But if you're, if you ever
looked into headphones, I'm sureyou've heard of all those
brands. And the reason is because that
is an example of a product type or a niche that is dominated by
(10:09):
a few big players that basicallyeverybody turns to when they
want to purchase something. So as you're thinking of product
types for yourself, for niches, if you think of something that's
dominated by a few big players you want to run, simply cross it
off your supply. I'm sorry, your niche research
worksheet and move on to something else.
So what are examples of productswhere customers have no brand
(10:30):
loyalty? Well, again, I mentioned
standing desks before the one that I have in front of me.
I don't even know who makes it, but when I wanted it, I knew I
wanted a bamboo one that had a cut out in the middle so I can
kind of get closer to my monitors.
I knew I wanted it to support a certain amount of weight so I
could have triple monitor set upon it.
And that's all I cared about andall I looked for when I was
buying it. I had no brand loyalty to a
(10:51):
standing desk brand. Same thing with the rug below
me. Same thing with those chairs
behind me. I couldn't tell you who makes
them because those are niches where brand loyalty is non
existent. And that's the type of thing you
want to sell. Because when we go to sell
online, we really do need a way to be able to drive traffic,
which is not what this episode is about.
I could talk more about that in the future if you want me to
(11:12):
comment traffic below. Again, if you want like a whole
episode on traffic sources for 2025 comment traffic and I'll do
that. But we want to sell in niches
again where there's no brand loyalty so we can pick up search
volume and so that we can actually become authorized
retailers for these brands and not compete.
Going back to the headphone example with the Boses and
Sonny's of the world where you know they're already
(11:34):
multibillion dollar companies. Okay, so that's number three.
Let's move into #4 and this one is all about demographics.
And this is extremely important.Now when talking about
demographics, basically like howto segment people, you can get
as specific as you want and you can break things down a million
different ways. But for us, we keep this very I
(11:57):
was almost a broad because again, you know, as long as it
meets this criteria, when I say as long as it, I mean any
product type we're going to sell, then we know we're good,
right? We don't know if the store is
going to be a store that because50,000 a month in sales or
500,000 a month in sales, but weknow it's going to be profitable
for us. So when it comes to
demographics, one of the best ways to guarantee that is to
sell to the upper middle class. So again with demographics, you
(12:24):
could break it down a million different ways, but for the
purposes of product selection and what we look for is
basically three different demographic types.
We have lower income households,we have upper middle class
households, and then we have thewealthy.
Now I'll give you an example of how, you know, 1 original
product type idea could fall into all these categories and
how to segment it. And for that, let's say you want
(12:46):
to sell sofas, right? It was something you thought of
because the price point for sofas is definitely above $1000.
The number of suppliers, there'shundreds of them out there.
There's no brand loyalty. People don't care what name is
on their sofa and they can appeal to the upper middle
class. But the thing with a product
type like sofas is you also havethe inexpensive ones, right?
You have the futons that they sell at Target for college kids
(13:09):
and those might sell for, you know, 150 or $200, right?
Those do not appeal to the uppermiddle class.
Those appeal to lower income households.
Now, the problem with that selling to lower income
households is that because people are typically stretching
their means to a purchase these items, you're going to have more
customer service in your business.
You're going to have more returns and the profits not
(13:29):
going to be where it could be because you're selling for less
than you could be Now on the other end of the spectrum,
right, So we have lower income then we'll just jump all the way
over here. We have the wealthy now the
wealthy are the people that if they want a sofa are going to
buy a custom, you know, custom made Italian leather sofa that
maybe is imported from Italy andmaybe they dropped $30,000 on.
(13:51):
Now if you sold that, that's great because you're going to be
making a ton of money in that profit from that sale.
But as someone who has sold to the wealthy, I'll tell you it is
a much more time intensive business.
There is much more post sale support.
And I'm sorry, pre sale supportsand post sale support.
Because if someone's going to spend that much money before
they buy, they're going to have a ton of questions, which
(14:11):
rightfully so. And after they buy, if that
thing that they just spent 20 thirty, $50,000 on is not 110%
up to their standards or what they expected, it's going to
come back, right? So higher return rate, more time
talking to customers required. And in my opinion, the wealthy,
even though there's money to be made there is not what you want
to do if you want to build a highly profitable semi automated
(14:33):
store. What you want to do is sell the
sofas that maybe sell between one and $2000 that appeal to the
upper middle class. By the way, I define that as a
combined household income of 150K or more.
These are people who are comfortable buying online, who
have disposable income and who are simply used to like
basically placing these transactions.
(14:54):
They're going to get what you promised them because we only
sell for quality brands, again, the suppliers we find here.
And we're not going to have a high return rate.
We're not going to acquire a bunch of pre sale and post sale
support. It's going to take us less time
to run the business and the orders and the profit can just
stack and stack and stack without making our hair fall out
and making us go crazy. OK, so that's the 4th tip for
profitable product selection in 2025.
(15:16):
Now the fifth one that I want togive you is what I call
Evergreen. Now I mentioned I've been
helping people build stores through dropship lifestyle since
2012, but I've been building stores myself since 2007.
And some of the first stores that I built are still growing
to this day because I chose Evergreen niches.
(15:37):
And I didn't even do this intentionally.
But as time went on as I got better and better at this, which
I still try to do every day. By the way, I'm not saying I'm
like some all knowing guru who can give you every secret there
is because I try to get better every day even after almost 20
years in this business. But when I say Evergreen, what
we're looking for are niches that can sell consistently day
in and day out, month over month, year over year.
(16:00):
So definitely we do want the niches to be Evergreen.
Now, the things that we want to avoid are things that might be
trends, right? So something that might pop up
today and have like this massiveconsumer demand, but is a trend
which will, you know, last for maybe a few months, maybe a
year, and then just die off and no one searches it for any more.
And and then we put all this time into the store, which now
(16:21):
isn't profitable at no fault of her own, right?
We don't want that. We also want to avoid seasonal
niches. So, you know, think things like
snowboards, right? And snowboards, snowboard
binding and gears and helmets. There's not many places if
you're selling in the States where people could buy them year
round. So if you chose a niche like
snowboards, maybe it'll meet allthe other criteria.
(16:42):
But if guess what, if you launched that store right before
winter, it's probably going to start doing really well and
you're probably going to have a great few months.
And maybe even think I'm going to quit my job because I am set.
Well, what's going to happen when things start to warm up and
winter's over? Your sales are going to
disappear at no fault of your own simply because you chose a
seasonal niche that's not Evergreen and you're going to
(17:02):
have to wait until next winter to start getting sales again.
We do not want that. We want to be able to have
consistent sales and profit day after day, week after week,
month after month, year after year.
So you'll eventually get to a point like my stores have been
where we're almost going on two decades that they can still
grow. Because when it comes to to all
of this, right, what we're looking for is to have our work
(17:24):
be efficient as possible, not just today, but in the future.
We want all of the work that we put into e-commerce and in this
case, high ticket drop shipping to compound on itself.
And the best way to do that is to sell something that is not
going anywhere. That way, if you write A blog
post next month, that blog post can still get traffic for you in
one year, in two years, in five years, in 10 years.
(17:46):
That way if you pick up your first five suppliers, you can
sell those products again for, you know, years and even decades
to come. That is what we want.
That way you can keep it as yourown profit source, your own cash
cow, or if you want to sell the business one day, it's stable
and you can exit for a sizable amount of money.
So guys, I hope you got value from this one.
As always, this was 5 tips for profitable product selection in
(18:09):
2025. If you got value, let me know.
If you're watching it on YouTube, please give a thumbs
up, leave a comment below, save value.
And if you are listening on Spotify or Apple Podcasts,
wherever you listen, be sure to also leave a review over there.
I appreciate it and I read all of them and if you want more
training, taking this to the next level, what we do after
product selection, going into supplier sourcing, web design,
(18:31):
supplier approvals, optimizing for conversions and getting
traffic, be sure to check out Drop Ship webinar.com.
I will link it up below. There you can get a free
training from me plus a list of 500 profitable product ideas
that you could sell online in 2025.
Again, that link is Drop Ship webinar.com.
Go there, get the training, get the free ebook, start getting
(18:53):
sales, and start hearing this. Yeah.
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