December 26, 2024 • 33 mins
The Ultimate Guide To Conversion Rate Optimization For 2025: Tips for converting more visitors into customers and double your sales WITHOUT needing more traffic.
🚀 Free Training Webinar + Our List of 500 Profitable Product Ideas: http://www.dropshipwebinar.com 💻 Free 3 Day Shopify Trial + 3 Months For $1: https://dsl.life/shopify-yt/
In this episode, I share 10 conversion rate optimization tips for turning more website visitors into customers. Follow this guide to make more money from your existing traffic. Other resources mentioned in this video include: 📍Free In-Depth Training Class 🔗 http://www.dropshipwebinar.com 📍Top 10 Niches for High-Ticket Drop Shipping 🔗 https://youtu.be/Jxol7I5ygSE 📍 Ultimate Guide To Product Selection For 2025 🔗 https://youtu.be/1U0DIksw9Ko
📍 Ultimate Guide To Drop Ship Suppliers For 2025 🔗 https://youtu.be/IGKN3e5ka2Y
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What's up everybody? Anton here from Dropship
Lifestyle and today I am sharingThe Ultimate Guide to Conversion
Rate optimization. This is the 2025 edition.
And before we get into this, I want to promise you a couple
things. The first is that this is
definitely not going to be the most well produced video you've
ever seen. It's kind of common here on the
channel. But the second thing is also
(00:22):
common here, and that is you aregoing to get more value from
this presentation than anything else you've seen on this
subject. And finally, the third thing is
that I'm almost positive this isgoing to be longer than most of
our episodes. So my advice is if you're
interested in getting more out of your current online business,
set aside some time right now. Mute out distractions, hang out
(00:42):
because I have a lot to share and it's going to help you in a
massive way. So there's 10 specific things
that we're going to be covering,but let's just start at the
beginning with is what I'm calling here.
Why this matters, right? Why is conversion rate
optimization important? I'm going to make this as simple
as possible. And if you're watching the video
version of this here, you see I have Shopify in the middle that
(01:02):
is your online store. And let's just assume that we
send 100 visitors to our store. OK?
So 100 unique people come and they find us on Shopify.
Now, some of them are going to buy and some of them are going
to leave. Unfortunately, with online
business and business in general, we're never going to
have 100% conversion rate. So when we're talking about
(01:23):
conversion rate for this specific presentation today,
we're talking out of those visitors, how many of them come
out the other end as customers, right?
How many buy And what we're going to do is look at that as a
percentage. So let's just say your store was
underperforming and out of 100 targeted website visitors, you
only had 1% conversion rate. What would that mean?
(01:46):
It would mean if you had 100 visitors and 1% of them turned
into customers, you would have one sale.
And for the sake of simple math here, let's just say you did
something similar to what it is I do and what it is I teach over
at Drop Ship Lifestyle and sell high ticket products with let's
say $1000 average order value. Well, that would mean this 100
(02:06):
website visitors out of 1% conversion rate was worth $1000
to you in revenue. OK, so why does conversion rate
optimization matter? It matters because the higher we
get this number, the more money we make from the same amount of
website visitors. So let's say you set a new goal
for what it is we set for ourselves from targeted website
(02:29):
traffic, right? Not a bunch of bots in our site,
but from people that were intentionally sending to our
store. What we want to see is a 2.5%
conversion rate at a minimum. So if that same 100 website
visitors comes to our store, butwe can convert at 2 1/2 percent,
that means we got 2.5 sales. If you're wondering how that's
possible, of course it's not, but it averages out over time.
(02:52):
But that would mean that we would have instead of $1000 in
sales, we would have $2500 in sales from the same amount of
traffic. So let's just say this was a
daily occurrence. On average you had 100 website
visitors. If you had that 100% conversion
rate for the lifetime of your business, you would consistently
do $1000 in sales. But if you you focus on the 10
(03:15):
things I'm about to share with you and you get that to 2 1/2
percent the same traffic. Again, we're not spending more
on ads, we're not getting fancy over here.
But the same traffic, we could have an extra $1500 every single
day in sales. That adds up day after day, week
after week, month after month, year after year and becomes
obviously a much healthier and much more profitable business.
(03:36):
OK, so with that quick introduction out of the way, I
hope you can understand why thismatters and why it is worth
putting putting effort and time into conversion rate
optimization. And notice I said effort and
time. I didn't say money because a lot
of these things just simply require your time, but not
investments to pay somebody to do it for you or to buy a bunch
(03:58):
of expensive software. The thing you have to do is
actually focus on these, implement them and watch your
conversion rate climb. OK, so let's start with the
first out of 10 things I want toshare with you.
And this is using urgency. Now, of course, there are ways
people use urgency unethically. You can definitely do it in
ethical way. But urgency basically means
(04:19):
giving people a reason to buy now, not just buy whenever they
want to, right? And let's just say again, we're
going to keep going with that. 100 visitors, so 100 visitors,
you send them to your store visitors.
And let me fix the spelling here.
I can't be that bad right out ofthe gate.
It's hard when you do it as you're talking.
Again, not the most produced episode you're going to see.
(04:41):
I promised you that. But again, the value is still
here. But you have that 100 website
visitors and they are going to your store, right?
So they're all coming there, they're all seeing the product.
And maybe we'll use an example here.
You're selling surfboards and they're on your store and
they're like, oh, this looks good, right?
Like I like the pictures of it. I like the price, I like the
description. I want to buy this surfboard.
(05:01):
Let me bookmark this site. Let me e-mail to myself, let me
put it in my notes app. And I'll come back in a week or
two and buy. Well, OK, better than nothing.
But over that week or two, maybethey decide to buy a different
surfboard. Maybe they decide to buy
somewhere else. What we want to do when using
urgency is give them a reason tobuy now after they found us,
when they're the most hot they could be in terms of, you know,
(05:23):
reasons to buy, they're the mostengaged.
So what we do here for urgency is on top of our normal product
page here, we add something called a notification bar.
So on this notification bar, what we do is show off expiring
coupon codes. And yes, these actually do
expire. But what we'll do and again,
everybody that comes to our stores will see these is offer
(05:45):
a, a certain discount. So maybe it'll say something
like save 10% with and you put the discount code, whatever it
is, maybe it's save 10. And then after that we put when
it expires. Now with these promotions we
run, we have them expire twice aweek, typically on Wednesday and
Sunday evenings. So on, you know, Thursday it
(06:05):
will be a new coupon code, on Monday it'll be a new coupon
code. And we continue to run these.
So we put after what the discount code is expires and
whatever that date it is, right,someday between three and four
days in the future. So I'll just put XS here because
the date obviously doesn't matter for this.
But just know these are updated twice a week with different
discount codes, even with different offers.
(06:28):
And when these 100 people find us, and again, even the
qualified ones that do want to buy but maybe don't want to buy
right now, this gives them a reason to buy sooner rather than
later. Now I'm going to give you one
more thing. Again, this might be a longer
episode than usual, but one morething when it comes to urgency
is showing if this is true, if stock is limited, showing how
(06:48):
many are left in stock. Now, we do this with our
Manhattan theme. That's our theme for Shopify.
By the way, I'll just let you know if you're not a drop ship
lifestyle member, I don't know why you wouldn't be, but it's
not available in the Shopify theme store.
It's available to drop ship lifestyle members as a download
in Module 3 of the blueprints. So if you're a member, you don't
have it yet, download it in Module 3.
(07:08):
And if you're not a member yet, I'll put a link in the
description for how you can get more information.
But what we do here for showing inventory is right by the add to
cart button. And again, we only do this if
inventory is really limited. We'll show how many are left in
stock, right? So we'll have a little flashing
button and it might say 6 left in stock.
So between that right, the fact that the customer knows, oh, if
(07:30):
I don't buy this now, it might not be here in a week or two
when I come back. And between this discount code
that might expire in, you know, 10 minutes or it might expire in
three days, depending on when they found us in the promotion
cycle, they are going to have more reasons to buy, which is
going to help take our conversion rate from maybe a .5
or a 1% to that 2.5% or above that we want.
(07:53):
OK, so that's the first thing I wanted to share with you in this
episode. Urgency.
Use it ethically, but use it because it definitely moves the
needle. And all these things, I shall
say, work together, but urgency probably will move the needle
faster than anything else. OK?
So keep that in mind. Second thing I want to cover is
reviews. Now, reviews aren't necessary.
(08:15):
Again, you're going to get saleswithout them, but reviews are
going to drive your conversion rate up because they're going to
build credibility, they're goingto build trust.
And especially for a store like ours, again, I'm assuming if
you're watching this or listening to it, you have a a
similar store, which is basically one that you know is
not some household brand name. It's something that people are
(08:36):
going to find through targeted ads, probably be on it for the
first time ever. So you want to do things to
increase the trust factor. So what we do is under all of
our normal information, descriptions, features,
benefits, what not, we add reviews.
And ideally we have reviews thathave images included with them
from the products in real customers households.
(08:57):
Now I want to share how we do this and how to get reviews even
if you're a new store. But the first thing I'll say is
the app that we use on Shopify to do this is called Judge dot
me. And you can either go directly
to Judge dot Me's website or just search for them in the
Shopify App Store. But we've been using them
probably for the past, I don't even know, 3-4, five years now.
(09:18):
We use the different apps obviously before that, but they
are our go to right now and we embed the reviews right on the
product pages. Now if you're thinking OK Anton,
if I have a new a brand new store or I'm about to launch
one, I'm not going to have customers, so I'm not going to
have reviews. Yes, that's true.
But the first tip I want to giveyou is, again, if you use the
drop ship lifestyle business model and you're selling for
(09:40):
legitimate brands with whom you're an authorized retailer
for, reach out to your contact at those brands and simply ask
them, Hey, we're looking to build up our review profile on
your product pages on our store to help with conversion rates.
Do you have any previous reviewsof your products that we would
be allowed to use on our store? And if they say yes, that is
(10:01):
great because now guess what? You have a bunch of reviews for
the products you're selling thatyou can add to your store from
day one. And before you even get a sale,
you can have a legitimate reviewprofile of the products for the
brands for for which you're selling.
Again, only do this if your suppliers tell you, yes, you can
use our reviews. If they don't or they don't have
any, OK, that's fine. What are we going to do either
(10:24):
way, whether we're starting withzero or whether we're starting
with reviews that came from our suppliers?
Well, we are going to leverage Judge dot me and we're going to
leverage Shopify e-mail. Shopify e-mail is free.
It's included with Shopify. And what we do is after people
buy and after the orders are delivered, we have an e-mail
autoresponder go out. Again, this is totally automated
(10:46):
and it's a series of emails thatis requesting that the customer
leaves a review on judge dot me.Now, not everybody's going to
leave them, but what we try to do is incentivize people to
leave these reviews for us. The ways we do that sometimes is
by offering them a discount codeif they come back and buy more.
Sometimes it's by even offering them a gift card if they leave a
review for us. And what that might look like
(11:08):
is, again, let's say we have a store with $1000 average order
value, their order is delivered.We see that through Shopify.
Then what we could do is send them emails saying, hey, we saw
your orders delivered. We'd really appreciate it if you
could share your feedback and leave a review.
If you do, we'll send you a $50.00 gift card that you can
use on our store.com. If you don't have a need for it
right now for yourself, feel free to pass it along to family
(11:31):
or friends. All you have to do is click this
link, leave a review. It's a great way to get more
people to click those links, leave a quick review and again
through judge dot me, you have the option or the customers, I
should say, have the option of uploading a photo of the product
with their review, which really helps those reviews to, you
know, build up that trust factoreven more, right?
Instead of a few sentences, it'sa few sentences with a picture.
(11:54):
Again, picture, you did this with your surfboard store and
you had people posting them withthe surfboards or posting, you
know, the surfboards at the beach.
You're going to have this beautiful product page that's
starting to be built out even more through your customers.
Again, I'll stress this one moretime.
Not necessary from day one, but something that is well worth it.
These will compound and grow in themselves over the long term
(12:16):
and as they do, you will see your conversion rates shoot up
and up and up. OK, so that was the second thing
I wanted to share with you. The third thing I want to talk
about is social proof. Now, before I do that, let me
just say this guys, if you are getting value from this so far,
do me a favor, help spread the word.
If you're watching this on YouTube, please give it a like
comment value below. And also considering share,
(12:38):
consider, I should say, sharing this link with somebody else,
you know, that owns an online business.
And if you're listening to this on whatever podcast player you
use, please do leave a review there Means a lot.
I read them all and it gives me the motivation to keep going.
OK, so I wanted to throw that inthere because again, we're just
starting 3 now and I got ten of these for you, but with three, I
want to talk about social proof.OK, so let's go back to where we
(12:59):
started, where we have the 100 website visitors and they go on
Google and they search for the products that we have to sell
and they find our Shopify store and they are looking and they're
saying, OK, I like this store. I like the product.
I like the fact that they have this discount code that's
expiring soon. So I want to buy, but before I
do, I want to do my due diligence because I've never
(13:20):
heard of this this site before. I don't know if I can trust
them. So what are they going to do?
They're going to open a new tab in their web browser.
They're going to go to Google and they're going to search
Google for your store name. Now, the easiest things you
could do in the beginning to actually have some things that
people could find to help increase that trust factor,
which in turn increases your conversion rate, is build out
(13:42):
social media pages. And you don't have to go crazy
with this. You could be very, you know,
very simple in the beginning. You could build a Facebook page,
you could build an Instagram accounts.
You don't need 100 social accounts.
You could build those two right,Facebook and IG.
And the main thing that you wantto keep in mind here is not that
you need, you know, hundreds or thousands of followers on them,
but you want to be posting to them regularly.
(14:04):
That might only mean one time a week, but the way that's going
to end. By the way, if you're wondering
like, what do I post? It could be so basic.
It could be like, oh, we, you know, welcome to our new our
newest brands brand XYZ with a link to their collection on your
store. But the reason that's important
is because when this type of shopper, right, when the
percentage percentage out of the100 shopper is on your store and
(14:25):
they're looking at that add to cart button and they're
wondering, should I trust this company or not?
They're going to Google you. And if they go and the first
thing they see in the Google search results is a Facebook
page for your store and they click that link in a new tab and
they see that you have a Facebook page, but you haven't
posted in four years, they're probably going to think you're
out of business, right? If they go to it and they see
your most recent post was between one and seven days ago,
(14:48):
they're like, oh, OK, this company is active, right?
It it increases that trust factor, it increases that
conversion rate. So for social proof, build
social pages. Again, don't have to go crazy
with it. Start with the Facebook page and
an Instagram account. Post to them once a week.
It's going to help those people that are at that late stage
buying decision to trust you andto buy from you.
(15:09):
OK, so that was number three guys.
Again, if now by now you finallygot in value, leave the like
leave the review. I appreciate it, but let's keep
moving and go to #4 which I callbounced visits, OK?
So a lot of people, the majorityof people, again, no matter how
well optimized your site is, they're going to find you
through your traffic. They're going to click your
links, They're going to go to your product pages.
(15:31):
And even though they see that you have, you know, only four
left in stock and they see there's a discount code that
expires in a few days, still thevast majority of them are going
to go to exit your website without buying.
Because they might think, well, I don't really know if I want
this right now or, you know, I'mat work or I'm on my phone at
Starbucks doing some research. I'm just going to close this
(15:52):
site right now and I'll search again later, right?
What we do to capture those people, these people that are on
our product page is when they goto exit our site or after X
amount of seconds, typically 60 seconds on the site, we will
have a pop up appear. And by the way, not one of those
pop ups that you know you can't X out of, but something that
just simply fills the screen andthey can easily close it or
(16:13):
still close the browser. We're not like doing that, you
know, early 2000s pop up spamming people, not that, but
we have this pop up appear. We have a message that says
something like wait, don't leaveus, enter your e-mail address
for discounts and special offersfrom our store.com.
So right there they can enter their e-mail address if they
want to. They just X out of it.
But we're getting to get a largeamount of people that enter
(16:35):
their e-mail here. What happens when they do?
They go into Shopify as customers, even though they're
not technically customers yet. That's what Shopify calls them.
And then we kick off another e-mail automation through
Shopify e-mail, which again is included with your Shopify
plans. And these emails are sending
them discounts and promotions, bringing them back to the
(16:56):
product page so that they can complete their order.
Now, one thing that's also worthmentioning here is even though I
recommend this in the beginning,if you're a brand new store,
what I think you should do is asyou capture these emails instead
of using an automation in the very beginning, because you're
not going to have a lot of traffic, you're not going to
have tons of emails coming through.
(17:17):
But everyone that comes through in the beginning, I want you to
personally e-mail them through your business e-mail, of course,
but personally e-mail them and it might look something like
this, right? Let's say I, Anton owns this
hypothetical surfboard store. I would e-mail the person and I
would say, hi, John, I saw you were just browsing our website
and it seems like you're interested in a new surfboard.
(17:37):
My name is Anton. I'm the owner of Anton
Surfboards. We would love to earn your
business. We're a new store.
If you have any questions or there's anything specific you're
looking for, please just respondto this e-mail.
I'm here to help you and let me know whatever I could do to help
you make the most informed buying decision and earn your
business right. Something personal, something
simple, something that really isone-on-one.
(17:59):
It's going to get your responses, it's going to get you
information on what your customers want, and most
importantly is it's going to turn those basically prospects
into sales, thus, again, gettingthat conversion rate up.
OK, so let's move forward. We're just about at the halfway
point here with #5 and this is abandoned carts.
Now, this one I think most people are aware of, but for
(18:20):
some reason, most people don't set this up right away.
I think I know what that reason is.
But abandoned carts is differentthan abandoned visits.
Because here, what you have are the people that actually make it
to your cart, right? So they go to your store,
they're on the product page, they add something to the cart,
they start filling out their information, but for whatever
reason, they leave without completing that order.
(18:42):
So what you want to do here, youcan use Clavio, you can use any
e-mail marketing software. Again, currently in 2025, we're
using Shopify e-mail because it doesn't cost any money.
And what we do is kick off an e-mail automation that sends
them back directly to the product page they were looking
at. Now, of course, we also have
remarketing ads targeting these people.
(19:03):
Dynamic remarketing ads, I'll just put here because they're
technically called Dpas, stands for dynamic product ads.
And we set these up to be remarketing ads that bring them
back as well. But these are the two ways that
we follow up with abandoned carts.
One more that's a bit more advanced, but still it's well
worth it is we have in automation.
(19:23):
By the way, if you're a member of again, drop ship lifestyle,
the automation I'm about to tellyou about the actual technical
way to set this up as well as the technical way, by the way,
to set all this up like it's allcovered step by step with screen
share videos in module 7 of the blueprint.
So if you want any of module five and seven, I should say.
But if you want any of that, again, if you're a member of
Drop Ship lifestyle, just go to your members area.
If you're not a member yet, I'llpost a link in the description
(19:46):
for how you can get more information.
Possibly, you know, become a member.
But the more advanced thing we do is set up an automation where
after an abandoned car takes place, we have a delay of 15
minutes. And if the customer has not
completed their order within 15 minutes, we actually get a
message on Slack. OK, if you're not familiar with
Slack, it's basically like, you know, an instant messaging type
(20:09):
app you can have on your phone, you can have it on your
computer, you could have it on both and the message will say
you just had an abandoned check out for X amount of.
Of dollars for you know, XYZ products from customer, customer
name, e-mail address, e-mail, phone number, whatever the phone
number is. And then what we have our team
do is text them and call them again 15 minutes right after
(20:31):
that abandoned car takes place. That is when that lead is the
warmest. That is when we can find out why
they didn't complete their orderand do what we can do to turn
them into a customer. Do they need a better price
where they unsure of something before they bought?
Was shipping taking too long? What was the issue?
We can address that in near realtime because of that Slack
automation we have set up again,that is covered in Module 7 of
(20:54):
the blueprints now. OK, we're officially at the
halfway point, guys. So let's keep moving and let's
get right into #6 here, which isanother huge one.
And this is creating bonus offers.
Now what this is really going tohelp you do is stand out from
your competition because it is no secret, again, with our
business model with drop shipping, specifically what we
(21:14):
do at Drop Ship Lifestyle, we'regoing to have competition.
So one of the things we need to figure out is how can we get
people to choose us over them. And bonus offers are a great
way. And this is something that we
can typically do easily because again, we're selling high ticket
products. So when I say a bonus offer,
this is something that we can give to our customers for free
(21:36):
that has a high perceived value,OK?
So and it's also should be something that the customer
actually would want and need, not just something random.
So I'll just put wants and need.So I'll give you an actual
example again of something that we could do here.
Let's say this store was again, our surfboard store that we've
(21:56):
been using for this example. And it was, you know, I don't
know, $1100, right? For this specific surfboard
customers here, they're seeing everything we've talked about
already. They see the add to cart button,
but we add a bonus offer right under that add to cart button
that says something like free leash, right?
The things people can use to strap the surfboard to their
(22:17):
leg. Now, I, I don't know what those
actually cost or what the perceived value is, but let's
just say that the value on them is typically $70.00.
Again, if you're a surfer, you're like, no, it's so much
more, so much less. I'm sorry, I don't know.
I'm just giving you an example here.
You could plug in products that actually fit with it.
But what we would do then is show off $70.00 value.
We would show the photo of the free leash that's included with
(22:38):
all orders. And this section here is
basically giving the customer somuch more of a reason to click
our add to cart button versus our competitors add to cart
button. Because our competitor is going
to be selling at the same price.They're most likely going to
have the same photos. But now our customer knows if
they're comparison shopping, let's choose this store because
I'm going to get this free leashthat I want anyway.
(22:59):
It's a $70.00 value and I know it's shipping to me when I buy
from this store. And by the way, the value is
what the customer would actuallypay should they buy it as a
stand alone product. But what we're paying for it is
obviously wholesale cost. So maybe that's 20 dollars, $25,
and that's all we're paying to draw so much traffic to choose
us over our competitors because we are the one offering that
(23:21):
free bonus gift. And by the way, I haven't seen a
niche yet that you can't use bonus gifts with.
You don't have to do this for all your products, but I would
say for your products that convert the best already, if you
add this on, it's like throwing fuel on the fire.
Your conversion rate will shoot up.
More people will choose you thanyour competitors.
OK? So let's move on to #7 which is
(23:43):
what I call exploit their weakness.
Now this is kind of similar to the last one, but it goes much
deeper than that, right? Because again, we have those 100
people and they are going to ourproduct page.
And again, because we're going to have competition.
And it was also put here our store.
You're watching the video version of this.
(24:04):
But then we know that when our customers are deciding to buy,
they're most likely also going to pull up competitor 1 and
competitor 2 and they're going to try, they're going to try to
decide who should I buy from, right?
So one of the things again that we could do to stand out and
exploit competitors weaknesses is add that bonus gift because
(24:24):
now customers actually have a better reason to choose us.
Of course, there's a lot more wecan do, but that's one thing.
But the other things that I wantyou to look at is even if you
are a brand new store, let's sayyou're one month old and
competitor one has been around for three years and competitor 2
has been around for 10 years. What I want you to do is on your
actual computer, if you use multiple monitors, have your
(24:45):
store pulled up on one of them, Have your competitor store
pulled up on the other. If you have one monitor, just go
split screen and look at everything that they have versus
that you have. And the things you really want
to pay attention to are things like their return policy things,
return policy, things like theirwarranty if the suppliers offer
them, things like their shipping, how long does it take
(25:07):
to ship? Does it cost money?
You want to go through all of their policies versus yours
because these are policies that customers will be looking at
when trying to make the purchasedecision.
And again, not every customer out of these hypothetical 100
visitors, but a percentage of them is, are I should say, going
to be looking at these things. And if you see that your
competitor on their shipping page says products typically
(25:30):
ship within 48 hours, but you talk to your supplier and they
say, Oh no, we can ship within 24 hours.
Guess what we're saying we ship this product within 24 hours.
And now again, when somebody's comparison shopping, they know,
oh, if I buy from Anton Surfboards, that thing is going
to ship out a whole day earlier than if I buy from competitor
one, simply because they said within 48 hours when the
(25:52):
supplier told us they can get itdone in 24.
OK, Another thing you might wantto look at is if you're selling
for supplier A and supplier A says, yeah, all of our products
include a one year manufacturer warranty.
And then you're looking on your competitor store, let's say
competitors 2 store and you notice that they don't even have
a warranty section, right? It's not even included on their
(26:14):
product page. Well, guess what, if you now add
that to your site, again, it's from the supplier.
It doesn't cost you anything. Just simply this little bit of
research. Now if somebody's looking at
your store versus competitor 2, they see, oh, well, they have
this bonus offer. And if I buy from them, I have
this one year warranty. So when I say exploit their
weakness, that's what I'm talking about.
(26:34):
Comparing your store side by side with your competitions and
looking at what you can do or tweak or add or even sometimes
remove that would have more people choose you.
OK. So with that being said, let's
move on to #8 and this one is accept financing.
This can work at any price point.
But again, specifically for whatit is we do because we sell high
(26:56):
ticket products, it is very helpful.
And just know when I say accept financing, I'm not talking about
you financing money or letting customers pay overtime to you.
Instead, what we do is use Shop Pay Installments.
I know you probably can't read that if you're watching the
video, but just know it says Shop Pay Installments.
(27:18):
And if you are running a Shopifystore and your merchant account
is set up through Shopify Payments, guess what?
You can use Shop Pay Installments and what the
customer will see when they go to your store is this product
costs whatever it is $1100 or payments as low as X for X
amount of time. Right now, the way this works is
(27:39):
when the customer goes to the checkout, they will get
financing through, in this case,Shopify Payments.
Also, I'll give you some more options.
If you're not using Shopify Payments, you can also use
Klarna. You can also use a firm and
there's more out there for othercountries, but these are the
main ones. You can also use PayPal Credit,
(28:00):
but regardless of which one you use, when the customer pays you
get all the money right away. OK so if it's $1100 sale you get
the money right away. The customers payment plan
agreement is with whichever financing option you use.
And again, what this is going todo is let a lot more people be
able to purchase your products because they don't have to pay
for it all upfront. They get the product right away,
(28:22):
you get your money right away and the customer's pay plan and
agreement is with whichever financing company you choose to
work with. Very important.
Again, it even will help with lower ticket stuff, but it
definitely helps with the higherticket products that we sell and
like I teach people about over at dropshiplifestyle.com.
OK guys, again, hope you're getting value.
We still have two left. Let me know if you didn't do it
(28:43):
before. If you're getting value, leave a
thumbs up. If you're watching on YouTube,
leave a comment that says value.If you are.
And if you're listening to the podcast version, please do leave
a review means a lot. But let's keep moving forward
right now with #9 which is talk to your customers.
I can't tell you how many peoplewe've had over the past.
What is it? Geez, 17 years, I think
(29:04):
something like that, that I've been in this business that have
called our businesses and said, wow, I can't believe somebody
answered because I've called X amount of other stores and
nobody picks up the phone. Don't be that person because
it's free money literally picking up and saying hi, how
can I help you? Or like we do, paying somebody
to do that for you. But this is actually extremely
simple. Put a phone number in the header
(29:25):
of your website in the beginning.
If you want to keep it simple, you can use Google Voice, get a
number through them local number.
If you want a toll free number, I would recommend mighty call,
which with I should say whateveroption you use, whether it's,
you know, Google Voice or mightycall, they had apps that you put
on your your phone and basicallyyou don't need another phone.
(29:47):
It'll just ring through the apps.
You'll see it's a business call and it makes it super, super
simple. OK, so you can use those
options. The other thing you should do to
talk to your customers is install live chat so people can
ask questions and talk to you inreal time because a lot of
people still don't like calling,which is totally fine.
And for live chat, I recommend Shopify inbox, which again is
(30:08):
free. It's included with all Shopify
plans. And the way that works is you
can again put an app on your phone called Shopify Inbox.
If somebody goes to your store and they ask a question on live
chat, it'll come right through that app on your phone.
You can respond like you're texting with somebody, confirm
an item's in stock, confirm the discount code, confirm product
specs, whatever it may be, closemore sales, increase your
(30:30):
conversion rate. Super simple and again, included
with Shopify, a little bit more advanced, but I should mention
this also has AI built into it now.
So you actually can provide it with like, you know, common
questions and answers and it cantalk to some customers for you.
But do that if you're more advanced, if you're new, just
respond to the messages on your phone, close more customers.
OK, so this is going to bring usin to number 10, which is useful
(30:55):
really at any point of your business, but definitely in the
beginning. And this is to spy on your
visitors because let's just say you have a brand new store, you
launch it, you know you're getting traffic, but maybe your
sales aren't where you want them.
You really don't know what's happening.
Once once people get to your Shopify store, where are they
clicking? Where is their mouse moving?
Where are they spending time on your website?
(31:17):
Well, if you install an app, theone that we use is called Lucky
Orange. So Lucky Orange, you can install
that and what it's going to do is it doesn't like it records
your website visitors not talking webcam or audio or
anything like that, but it records their sessions on your
website. So what you can do is go into
Lucky Orange and you'll see you had a website visitor at 9:56
(31:40):
this morning from Chicago, right?
And then you can click a little button that says watch their
session and it's literally goingto show their mouse move around
your store. So they came over here by the
add to cart button. Maybe they clicked it or maybe
they came down. Maybe you have security dirty
badges here and you saw that thecustomer was trying to click
them, but they aren't, they actually aren't clickable.
OK, well, maybe we want to make them clickable, right?
(32:02):
Maybe we want to make it more obvious they're not clickable.
Maybe we saw people were coming down and spending a lot of time
on the description. Maybe there was one part it
seems like a lot of people are stopping to read at.
Maybe they're getting stuck there and we can fix it.
It's really helpful. Again, you get to watch
literally recordings in the timethat it happened of where their
mouse was moving up until the time they leave your product
(32:22):
page. And when you get enough of these
recordings and you watch enough of them, you're going to start
to notice some things that are great about your store and some
things that maybe you can improve to get that conversion
rate up even higher. So guys, that is it.
I don't know how long we came inat.
I could tell I'm talking fast, but I do that when I get excited
again. That was the ultimate guide to
conversion rate optimization for2025.
(32:44):
Again, if you know anybody that has an online business that you
think would benefit from this, send them this episode.
And if you want to know more about how to do this stuff, not
just like you know what it is, but literally watch screen share
videos of me showing you how I do this, be sure to go to drop
ship webinar.com, DROPSHIP webinar.com.
There I have a free training youcan check out.
(33:06):
Plus I have a special offer for our award-winning program, the
drop ship blueprints. So check it out.
Get more sales on Shopify. Love that sounds and keep your
business going strong in 2025 and beyond.
Thank you. I appreciate you and I'll talk
to you in the next one. See everybody?
What's up everybody? Anton here from Dropship
Lifestyle and today I am sharingThe Ultimate Guide to Conversion
Rate optimization. This is the 2025 edition.
And before we get into this, I want to promise you a couple
things. The first is that this is
definitely not going to be the most well produced video you've
ever seen. It's kind of common here on the
channel. But the second thing is also
(00:22):
common here, and that is you aregoing to get more value from
this presentation than anything else you've seen on this
subject. And finally, the third thing is
that I'm almost positive this isgoing to be longer than most of
our episodes. So my advice is if you're
interested in getting more out of your current online business,
set aside some time right now. Mute out distractions, hang out
(00:42):
because I have a lot to share and it's going to help you in a
massive way. So there's 10 specific things
that we're going to be covering,but let's just start at the
beginning with is what I'm calling here.
Why this matters, right? Why is conversion rate
optimization important? I'm going to make this as simple
as possible. And if you're watching the video
version of this here, you see I have Shopify in the middle that
(01:02):
is your online store. And let's just assume that we
send 100 visitors to our store. OK?
So 100 unique people come and they find us on Shopify.
Now, some of them are going to buy and some of them are going
to leave. Unfortunately, with online
business and business in general, we're never going to
have 100% conversion rate. So when we're talking about
(01:23):
conversion rate for this specific presentation today,
we're talking out of those visitors, how many of them come
out the other end as customers, right?
How many buy And what we're going to do is look at that as a
percentage. So let's just say your store was
underperforming and out of 100 targeted website visitors, you
only had 1% conversion rate. What would that mean?
(01:46):
It would mean if you had 100 visitors and 1% of them turned
into customers, you would have one sale.
And for the sake of simple math here, let's just say you did
something similar to what it is I do and what it is I teach over
at Drop Ship Lifestyle and sell high ticket products with let's
say $1000 average order value. Well, that would mean this 100
(02:06):
website visitors out of 1% conversion rate was worth $1000
to you in revenue. OK, so why does conversion rate
optimization matter? It matters because the higher we
get this number, the more money we make from the same amount of
website visitors. So let's say you set a new goal
for what it is we set for ourselves from targeted website
(02:29):
traffic, right? Not a bunch of bots in our site,
but from people that were intentionally sending to our
store. What we want to see is a 2.5%
conversion rate at a minimum. So if that same 100 website
visitors comes to our store, butwe can convert at 2 1/2 percent,
that means we got 2.5 sales. If you're wondering how that's
possible, of course it's not, but it averages out over time.
(02:52):
But that would mean that we would have instead of $1000 in
sales, we would have $2500 in sales from the same amount of
traffic. So let's just say this was a
daily occurrence. On average you had 100 website
visitors. If you had that 100% conversion
rate for the lifetime of your business, you would consistently
do $1000 in sales. But if you you focus on the 10
(03:15):
things I'm about to share with you and you get that to 2 1/2
percent the same traffic. Again, we're not spending more
on ads, we're not getting fancy over here.
But the same traffic, we could have an extra $1500 every single
day in sales. That adds up day after day, week
after week, month after month, year after year and becomes
obviously a much healthier and much more profitable business.
(03:36):
OK, so with that quick introduction out of the way, I
hope you can understand why thismatters and why it is worth
putting putting effort and time into conversion rate
optimization. And notice I said effort and
time. I didn't say money because a lot
of these things just simply require your time, but not
investments to pay somebody to do it for you or to buy a bunch
(03:58):
of expensive software. The thing you have to do is
actually focus on these, implement them and watch your
conversion rate climb. OK, so let's start with the
first out of 10 things I want toshare with you.
And this is using urgency. Now, of course, there are ways
people use urgency unethically. You can definitely do it in
ethical way. But urgency basically means
(04:19):
giving people a reason to buy now, not just buy whenever they
want to, right? And let's just say again, we're
going to keep going with that. 100 visitors, so 100 visitors,
you send them to your store visitors.
And let me fix the spelling here.
I can't be that bad right out ofthe gate.
It's hard when you do it as you're talking.
Again, not the most produced episode you're going to see.
(04:41):
I promised you that. But again, the value is still
here. But you have that 100 website
visitors and they are going to your store, right?
So they're all coming there, they're all seeing the product.
And maybe we'll use an example here.
You're selling surfboards and they're on your store and
they're like, oh, this looks good, right?
Like I like the pictures of it. I like the price, I like the
description. I want to buy this surfboard.
(05:01):
Let me bookmark this site. Let me e-mail to myself, let me
put it in my notes app. And I'll come back in a week or
two and buy. Well, OK, better than nothing.
But over that week or two, maybethey decide to buy a different
surfboard. Maybe they decide to buy
somewhere else. What we want to do when using
urgency is give them a reason tobuy now after they found us,
when they're the most hot they could be in terms of, you know,
(05:23):
reasons to buy, they're the mostengaged.
So what we do here for urgency is on top of our normal product
page here, we add something called a notification bar.
So on this notification bar, what we do is show off expiring
coupon codes. And yes, these actually do
expire. But what we'll do and again,
everybody that comes to our stores will see these is offer
(05:45):
a, a certain discount. So maybe it'll say something
like save 10% with and you put the discount code, whatever it
is, maybe it's save 10. And then after that we put when
it expires. Now with these promotions we
run, we have them expire twice aweek, typically on Wednesday and
Sunday evenings. So on, you know, Thursday it
(06:05):
will be a new coupon code, on Monday it'll be a new coupon
code. And we continue to run these.
So we put after what the discount code is expires and
whatever that date it is, right,someday between three and four
days in the future. So I'll just put XS here because
the date obviously doesn't matter for this.
But just know these are updated twice a week with different
discount codes, even with different offers.
(06:28):
And when these 100 people find us, and again, even the
qualified ones that do want to buy but maybe don't want to buy
right now, this gives them a reason to buy sooner rather than
later. Now I'm going to give you one
more thing. Again, this might be a longer
episode than usual, but one morething when it comes to urgency
is showing if this is true, if stock is limited, showing how
(06:48):
many are left in stock. Now, we do this with our
Manhattan theme. That's our theme for Shopify.
By the way, I'll just let you know if you're not a drop ship
lifestyle member, I don't know why you wouldn't be, but it's
not available in the Shopify theme store.
It's available to drop ship lifestyle members as a download
in Module 3 of the blueprints. So if you're a member, you don't
have it yet, download it in Module 3.
(07:08):
And if you're not a member yet, I'll put a link in the
description for how you can get more information.
But what we do here for showing inventory is right by the add to
cart button. And again, we only do this if
inventory is really limited. We'll show how many are left in
stock, right? So we'll have a little flashing
button and it might say 6 left in stock.
So between that right, the fact that the customer knows, oh, if
(07:30):
I don't buy this now, it might not be here in a week or two
when I come back. And between this discount code
that might expire in, you know, 10 minutes or it might expire in
three days, depending on when they found us in the promotion
cycle, they are going to have more reasons to buy, which is
going to help take our conversion rate from maybe a .5
or a 1% to that 2.5% or above that we want.
(07:53):
OK, so that's the first thing I wanted to share with you in this
episode. Urgency.
Use it ethically, but use it because it definitely moves the
needle. And all these things, I shall
say, work together, but urgency probably will move the needle
faster than anything else. OK?
So keep that in mind. Second thing I want to cover is
reviews. Now, reviews aren't necessary.
(08:15):
Again, you're going to get saleswithout them, but reviews are
going to drive your conversion rate up because they're going to
build credibility, they're goingto build trust.
And especially for a store like ours, again, I'm assuming if
you're watching this or listening to it, you have a a
similar store, which is basically one that you know is
not some household brand name. It's something that people are
(08:36):
going to find through targeted ads, probably be on it for the
first time ever. So you want to do things to
increase the trust factor. So what we do is under all of
our normal information, descriptions, features,
benefits, what not, we add reviews.
And ideally we have reviews thathave images included with them
from the products in real customers households.
(08:57):
Now I want to share how we do this and how to get reviews even
if you're a new store. But the first thing I'll say is
the app that we use on Shopify to do this is called Judge dot
me. And you can either go directly
to Judge dot Me's website or just search for them in the
Shopify App Store. But we've been using them
probably for the past, I don't even know, 3-4, five years now.
(09:18):
We use the different apps obviously before that, but they
are our go to right now and we embed the reviews right on the
product pages. Now if you're thinking OK Anton,
if I have a new a brand new store or I'm about to launch
one, I'm not going to have customers, so I'm not going to
have reviews. Yes, that's true.
But the first tip I want to giveyou is, again, if you use the
drop ship lifestyle business model and you're selling for
(09:40):
legitimate brands with whom you're an authorized retailer
for, reach out to your contact at those brands and simply ask
them, Hey, we're looking to build up our review profile on
your product pages on our store to help with conversion rates.
Do you have any previous reviewsof your products that we would
be allowed to use on our store? And if they say yes, that is
(10:01):
great because now guess what? You have a bunch of reviews for
the products you're selling thatyou can add to your store from
day one. And before you even get a sale,
you can have a legitimate reviewprofile of the products for the
brands for for which you're selling.
Again, only do this if your suppliers tell you, yes, you can
use our reviews. If they don't or they don't have
any, OK, that's fine. What are we going to do either
(10:24):
way, whether we're starting withzero or whether we're starting
with reviews that came from our suppliers?
Well, we are going to leverage Judge dot me and we're going to
leverage Shopify e-mail. Shopify e-mail is free.
It's included with Shopify. And what we do is after people
buy and after the orders are delivered, we have an e-mail
autoresponder go out. Again, this is totally automated
(10:46):
and it's a series of emails thatis requesting that the customer
leaves a review on judge dot me.Now, not everybody's going to
leave them, but what we try to do is incentivize people to
leave these reviews for us. The ways we do that sometimes is
by offering them a discount codeif they come back and buy more.
Sometimes it's by even offering them a gift card if they leave a
review for us. And what that might look like
(11:08):
is, again, let's say we have a store with $1000 average order
value, their order is delivered.We see that through Shopify.
Then what we could do is send them emails saying, hey, we saw
your orders delivered. We'd really appreciate it if you
could share your feedback and leave a review.
If you do, we'll send you a $50.00 gift card that you can
use on our store.com. If you don't have a need for it
right now for yourself, feel free to pass it along to family
(11:31):
or friends. All you have to do is click this
link, leave a review. It's a great way to get more
people to click those links, leave a quick review and again
through judge dot me, you have the option or the customers, I
should say, have the option of uploading a photo of the product
with their review, which really helps those reviews to, you
know, build up that trust factoreven more, right?
Instead of a few sentences, it'sa few sentences with a picture.
(11:54):
Again, picture, you did this with your surfboard store and
you had people posting them withthe surfboards or posting, you
know, the surfboards at the beach.
You're going to have this beautiful product page that's
starting to be built out even more through your customers.
Again, I'll stress this one moretime.
Not necessary from day one, but something that is well worth it.
These will compound and grow in themselves over the long term
(12:16):
and as they do, you will see your conversion rates shoot up
and up and up. OK, so that was the second thing
I wanted to share with you. The third thing I want to talk
about is social proof. Now, before I do that, let me
just say this guys, if you are getting value from this so far,
do me a favor, help spread the word.
If you're watching this on YouTube, please give it a like
comment value below. And also considering share,
(12:38):
consider, I should say, sharing this link with somebody else,
you know, that owns an online business.
And if you're listening to this on whatever podcast player you
use, please do leave a review there Means a lot.
I read them all and it gives me the motivation to keep going.
OK, so I wanted to throw that inthere because again, we're just
starting 3 now and I got ten of these for you, but with three, I
want to talk about social proof.OK, so let's go back to where we
(12:59):
started, where we have the 100 website visitors and they go on
Google and they search for the products that we have to sell
and they find our Shopify store and they are looking and they're
saying, OK, I like this store. I like the product.
I like the fact that they have this discount code that's
expiring soon. So I want to buy, but before I
do, I want to do my due diligence because I've never
(13:20):
heard of this this site before. I don't know if I can trust
them. So what are they going to do?
They're going to open a new tab in their web browser.
They're going to go to Google and they're going to search
Google for your store name. Now, the easiest things you
could do in the beginning to actually have some things that
people could find to help increase that trust factor,
which in turn increases your conversion rate, is build out
(13:42):
social media pages. And you don't have to go crazy
with this. You could be very, you know,
very simple in the beginning. You could build a Facebook page,
you could build an Instagram accounts.
You don't need 100 social accounts.
You could build those two right,Facebook and IG.
And the main thing that you wantto keep in mind here is not that
you need, you know, hundreds or thousands of followers on them,
but you want to be posting to them regularly.
(14:04):
That might only mean one time a week, but the way that's going
to end. By the way, if you're wondering
like, what do I post? It could be so basic.
It could be like, oh, we, you know, welcome to our new our
newest brands brand XYZ with a link to their collection on your
store. But the reason that's important
is because when this type of shopper, right, when the
percentage percentage out of the100 shopper is on your store and
(14:25):
they're looking at that add to cart button and they're
wondering, should I trust this company or not?
They're going to Google you. And if they go and the first
thing they see in the Google search results is a Facebook
page for your store and they click that link in a new tab and
they see that you have a Facebook page, but you haven't
posted in four years, they're probably going to think you're
out of business, right? If they go to it and they see
your most recent post was between one and seven days ago,
(14:48):
they're like, oh, OK, this company is active, right?
It it increases that trust factor, it increases that
conversion rate. So for social proof, build
social pages. Again, don't have to go crazy
with it. Start with the Facebook page and
an Instagram account. Post to them once a week.
It's going to help those people that are at that late stage
buying decision to trust you andto buy from you.
(15:09):
OK, so that was number three guys.
Again, if now by now you finallygot in value, leave the like
leave the review. I appreciate it, but let's keep
moving and go to #4 which I callbounced visits, OK?
So a lot of people, the majorityof people, again, no matter how
well optimized your site is, they're going to find you
through your traffic. They're going to click your
links, They're going to go to your product pages.
(15:31):
And even though they see that you have, you know, only four
left in stock and they see there's a discount code that
expires in a few days, still thevast majority of them are going
to go to exit your website without buying.
Because they might think, well, I don't really know if I want
this right now or, you know, I'mat work or I'm on my phone at
Starbucks doing some research. I'm just going to close this
(15:52):
site right now and I'll search again later, right?
What we do to capture those people, these people that are on
our product page is when they goto exit our site or after X
amount of seconds, typically 60 seconds on the site, we will
have a pop up appear. And by the way, not one of those
pop ups that you know you can't X out of, but something that
just simply fills the screen andthey can easily close it or
(16:13):
still close the browser. We're not like doing that, you
know, early 2000s pop up spamming people, not that, but
we have this pop up appear. We have a message that says
something like wait, don't leaveus, enter your e-mail address
for discounts and special offersfrom our store.com.
So right there they can enter their e-mail address if they
want to. They just X out of it.
But we're getting to get a largeamount of people that enter
(16:35):
their e-mail here. What happens when they do?
They go into Shopify as customers, even though they're
not technically customers yet. That's what Shopify calls them.
And then we kick off another e-mail automation through
Shopify e-mail, which again is included with your Shopify
plans. And these emails are sending
them discounts and promotions, bringing them back to the
(16:56):
product page so that they can complete their order.
Now, one thing that's also worthmentioning here is even though I
recommend this in the beginning,if you're a brand new store,
what I think you should do is asyou capture these emails instead
of using an automation in the very beginning, because you're
not going to have a lot of traffic, you're not going to
have tons of emails coming through.
(17:17):
But everyone that comes through in the beginning, I want you to
personally e-mail them through your business e-mail, of course,
but personally e-mail them and it might look something like
this, right? Let's say I, Anton owns this
hypothetical surfboard store. I would e-mail the person and I
would say, hi, John, I saw you were just browsing our website
and it seems like you're interested in a new surfboard.
(17:37):
My name is Anton. I'm the owner of Anton
Surfboards. We would love to earn your
business. We're a new store.
If you have any questions or there's anything specific you're
looking for, please just respondto this e-mail.
I'm here to help you and let me know whatever I could do to help
you make the most informed buying decision and earn your
business right. Something personal, something
simple, something that really isone-on-one.
(17:59):
It's going to get your responses, it's going to get you
information on what your customers want, and most
importantly is it's going to turn those basically prospects
into sales, thus, again, gettingthat conversion rate up.
OK, so let's move forward. We're just about at the halfway
point here with #5 and this is abandoned carts.
Now, this one I think most people are aware of, but for
(18:20):
some reason, most people don't set this up right away.
I think I know what that reason is.
But abandoned carts is differentthan abandoned visits.
Because here, what you have are the people that actually make it
to your cart, right? So they go to your store,
they're on the product page, they add something to the cart,
they start filling out their information, but for whatever
reason, they leave without completing that order.
(18:42):
So what you want to do here, youcan use Clavio, you can use any
e-mail marketing software. Again, currently in 2025, we're
using Shopify e-mail because it doesn't cost any money.
And what we do is kick off an e-mail automation that sends
them back directly to the product page they were looking
at. Now, of course, we also have
remarketing ads targeting these people.
(19:03):
Dynamic remarketing ads, I'll just put here because they're
technically called Dpas, stands for dynamic product ads.
And we set these up to be remarketing ads that bring them
back as well. But these are the two ways that
we follow up with abandoned carts.
One more that's a bit more advanced, but still it's well
worth it is we have in automation.
(19:23):
By the way, if you're a member of again, drop ship lifestyle,
the automation I'm about to tellyou about the actual technical
way to set this up as well as the technical way, by the way,
to set all this up like it's allcovered step by step with screen
share videos in module 7 of the blueprint.
So if you want any of module five and seven, I should say.
But if you want any of that, again, if you're a member of
Drop Ship lifestyle, just go to your members area.
If you're not a member yet, I'llpost a link in the description
(19:46):
for how you can get more information.
Possibly, you know, become a member.
But the more advanced thing we do is set up an automation where
after an abandoned car takes place, we have a delay of 15
minutes. And if the customer has not
completed their order within 15 minutes, we actually get a
message on Slack. OK, if you're not familiar with
Slack, it's basically like, you know, an instant messaging type
(20:09):
app you can have on your phone, you can have it on your
computer, you could have it on both and the message will say
you just had an abandoned check out for X amount of.
Of dollars for you know, XYZ products from customer, customer
name, e-mail address, e-mail, phone number, whatever the phone
number is. And then what we have our team
do is text them and call them again 15 minutes right after
(20:31):
that abandoned car takes place. That is when that lead is the
warmest. That is when we can find out why
they didn't complete their orderand do what we can do to turn
them into a customer. Do they need a better price
where they unsure of something before they bought?
Was shipping taking too long? What was the issue?
We can address that in near realtime because of that Slack
automation we have set up again,that is covered in Module 7 of
(20:54):
the blueprints now. OK, we're officially at the
halfway point, guys. So let's keep moving and let's
get right into #6 here, which isanother huge one.
And this is creating bonus offers.
Now what this is really going tohelp you do is stand out from
your competition because it is no secret, again, with our
business model with drop shipping, specifically what we
(21:14):
do at Drop Ship Lifestyle, we'regoing to have competition.
So one of the things we need to figure out is how can we get
people to choose us over them. And bonus offers are a great
way. And this is something that we
can typically do easily because again, we're selling high ticket
products. So when I say a bonus offer,
this is something that we can give to our customers for free
(21:36):
that has a high perceived value,OK?
So and it's also should be something that the customer
actually would want and need, not just something random.
So I'll just put wants and need.So I'll give you an actual
example again of something that we could do here.
Let's say this store was again, our surfboard store that we've
(21:56):
been using for this example. And it was, you know, I don't
know, $1100, right? For this specific surfboard
customers here, they're seeing everything we've talked about
already. They see the add to cart button,
but we add a bonus offer right under that add to cart button
that says something like free leash, right?
The things people can use to strap the surfboard to their
(22:17):
leg. Now, I, I don't know what those
actually cost or what the perceived value is, but let's
just say that the value on them is typically $70.00.
Again, if you're a surfer, you're like, no, it's so much
more, so much less. I'm sorry, I don't know.
I'm just giving you an example here.
You could plug in products that actually fit with it.
But what we would do then is show off $70.00 value.
We would show the photo of the free leash that's included with
(22:38):
all orders. And this section here is
basically giving the customer somuch more of a reason to click
our add to cart button versus our competitors add to cart
button. Because our competitor is going
to be selling at the same price.They're most likely going to
have the same photos. But now our customer knows if
they're comparison shopping, let's choose this store because
I'm going to get this free leashthat I want anyway.
(22:59):
It's a $70.00 value and I know it's shipping to me when I buy
from this store. And by the way, the value is
what the customer would actuallypay should they buy it as a
stand alone product. But what we're paying for it is
obviously wholesale cost. So maybe that's 20 dollars, $25,
and that's all we're paying to draw so much traffic to choose
us over our competitors because we are the one offering that
(23:21):
free bonus gift. And by the way, I haven't seen a
niche yet that you can't use bonus gifts with.
You don't have to do this for all your products, but I would
say for your products that convert the best already, if you
add this on, it's like throwing fuel on the fire.
Your conversion rate will shoot up.
More people will choose you thanyour competitors.
OK? So let's move on to #7 which is
(23:43):
what I call exploit their weakness.
Now this is kind of similar to the last one, but it goes much
deeper than that, right? Because again, we have those 100
people and they are going to ourproduct page.
And again, because we're going to have competition.
And it was also put here our store.
You're watching the video version of this.
(24:04):
But then we know that when our customers are deciding to buy,
they're most likely also going to pull up competitor 1 and
competitor 2 and they're going to try, they're going to try to
decide who should I buy from, right?
So one of the things again that we could do to stand out and
exploit competitors weaknesses is add that bonus gift because
(24:24):
now customers actually have a better reason to choose us.
Of course, there's a lot more wecan do, but that's one thing.
But the other things that I wantyou to look at is even if you
are a brand new store, let's sayyou're one month old and
competitor one has been around for three years and competitor 2
has been around for 10 years. What I want you to do is on your
actual computer, if you use multiple monitors, have your
(24:45):
store pulled up on one of them, Have your competitor store
pulled up on the other. If you have one monitor, just go
split screen and look at everything that they have versus
that you have. And the things you really want
to pay attention to are things like their return policy things,
return policy, things like theirwarranty if the suppliers offer
them, things like their shipping, how long does it take
(25:07):
to ship? Does it cost money?
You want to go through all of their policies versus yours
because these are policies that customers will be looking at
when trying to make the purchasedecision.
And again, not every customer out of these hypothetical 100
visitors, but a percentage of them is, are I should say, going
to be looking at these things. And if you see that your
competitor on their shipping page says products typically
(25:30):
ship within 48 hours, but you talk to your supplier and they
say, Oh no, we can ship within 24 hours.
Guess what we're saying we ship this product within 24 hours.
And now again, when somebody's comparison shopping, they know,
oh, if I buy from Anton Surfboards, that thing is going
to ship out a whole day earlier than if I buy from competitor
one, simply because they said within 48 hours when the
(25:52):
supplier told us they can get itdone in 24.
OK, Another thing you might wantto look at is if you're selling
for supplier A and supplier A says, yeah, all of our products
include a one year manufacturer warranty.
And then you're looking on your competitor store, let's say
competitors 2 store and you notice that they don't even have
a warranty section, right? It's not even included on their
(26:14):
product page. Well, guess what, if you now add
that to your site, again, it's from the supplier.
It doesn't cost you anything. Just simply this little bit of
research. Now if somebody's looking at
your store versus competitor 2, they see, oh, well, they have
this bonus offer. And if I buy from them, I have
this one year warranty. So when I say exploit their
weakness, that's what I'm talking about.
(26:34):
Comparing your store side by side with your competitions and
looking at what you can do or tweak or add or even sometimes
remove that would have more people choose you.
OK. So with that being said, let's
move on to #8 and this one is accept financing.
This can work at any price point.
But again, specifically for whatit is we do because we sell high
(26:56):
ticket products, it is very helpful.
And just know when I say accept financing, I'm not talking about
you financing money or letting customers pay overtime to you.
Instead, what we do is use Shop Pay Installments.
I know you probably can't read that if you're watching the
video, but just know it says Shop Pay Installments.
(27:18):
And if you are running a Shopifystore and your merchant account
is set up through Shopify Payments, guess what?
You can use Shop Pay Installments and what the
customer will see when they go to your store is this product
costs whatever it is $1100 or payments as low as X for X
amount of time. Right now, the way this works is
(27:39):
when the customer goes to the checkout, they will get
financing through, in this case,Shopify Payments.
Also, I'll give you some more options.
If you're not using Shopify Payments, you can also use
Klarna. You can also use a firm and
there's more out there for othercountries, but these are the
main ones. You can also use PayPal Credit,
(28:00):
but regardless of which one you use, when the customer pays you
get all the money right away. OK so if it's $1100 sale you get
the money right away. The customers payment plan
agreement is with whichever financing option you use.
And again, what this is going todo is let a lot more people be
able to purchase your products because they don't have to pay
for it all upfront. They get the product right away,
(28:22):
you get your money right away and the customer's pay plan and
agreement is with whichever financing company you choose to
work with. Very important.
Again, it even will help with lower ticket stuff, but it
definitely helps with the higherticket products that we sell and
like I teach people about over at dropshiplifestyle.com.
OK guys, again, hope you're getting value.
We still have two left. Let me know if you didn't do it
(28:43):
before. If you're getting value, leave a
thumbs up. If you're watching on YouTube,
leave a comment that says value.If you are.
And if you're listening to the podcast version, please do leave
a review means a lot. But let's keep moving forward
right now with #9 which is talk to your customers.
I can't tell you how many peoplewe've had over the past.
What is it? Geez, 17 years, I think
(29:04):
something like that, that I've been in this business that have
called our businesses and said, wow, I can't believe somebody
answered because I've called X amount of other stores and
nobody picks up the phone. Don't be that person because
it's free money literally picking up and saying hi, how
can I help you? Or like we do, paying somebody
to do that for you. But this is actually extremely
simple. Put a phone number in the header
(29:25):
of your website in the beginning.
If you want to keep it simple, you can use Google Voice, get a
number through them local number.
If you want a toll free number, I would recommend mighty call,
which with I should say whateveroption you use, whether it's,
you know, Google Voice or mightycall, they had apps that you put
on your your phone and basicallyyou don't need another phone.
(29:47):
It'll just ring through the apps.
You'll see it's a business call and it makes it super, super
simple. OK, so you can use those
options. The other thing you should do to
talk to your customers is install live chat so people can
ask questions and talk to you inreal time because a lot of
people still don't like calling,which is totally fine.
And for live chat, I recommend Shopify inbox, which again is
(30:08):
free. It's included with all Shopify
plans. And the way that works is you
can again put an app on your phone called Shopify Inbox.
If somebody goes to your store and they ask a question on live
chat, it'll come right through that app on your phone.
You can respond like you're texting with somebody, confirm
an item's in stock, confirm the discount code, confirm product
specs, whatever it may be, closemore sales, increase your
(30:30):
conversion rate. Super simple and again, included
with Shopify, a little bit more advanced, but I should mention
this also has AI built into it now.
So you actually can provide it with like, you know, common
questions and answers and it cantalk to some customers for you.
But do that if you're more advanced, if you're new, just
respond to the messages on your phone, close more customers.
OK, so this is going to bring usin to number 10, which is useful
(30:55):
really at any point of your business, but definitely in the
beginning. And this is to spy on your
visitors because let's just say you have a brand new store, you
launch it, you know you're getting traffic, but maybe your
sales aren't where you want them.
You really don't know what's happening.
Once once people get to your Shopify store, where are they
clicking? Where is their mouse moving?
Where are they spending time on your website?
(31:17):
Well, if you install an app, theone that we use is called Lucky
Orange. So Lucky Orange, you can install
that and what it's going to do is it doesn't like it records
your website visitors not talking webcam or audio or
anything like that, but it records their sessions on your
website. So what you can do is go into
Lucky Orange and you'll see you had a website visitor at 9:56
(31:40):
this morning from Chicago, right?
And then you can click a little button that says watch their
session and it's literally goingto show their mouse move around
your store. So they came over here by the
add to cart button. Maybe they clicked it or maybe
they came down. Maybe you have security dirty
badges here and you saw that thecustomer was trying to click
them, but they aren't, they actually aren't clickable.
OK, well, maybe we want to make them clickable, right?
(32:02):
Maybe we want to make it more obvious they're not clickable.
Maybe we saw people were coming down and spending a lot of time
on the description. Maybe there was one part it
seems like a lot of people are stopping to read at.
Maybe they're getting stuck there and we can fix it.
It's really helpful. Again, you get to watch
literally recordings in the timethat it happened of where their
mouse was moving up until the time they leave your product
(32:22):
page. And when you get enough of these
recordings and you watch enough of them, you're going to start
to notice some things that are great about your store and some
things that maybe you can improve to get that conversion
rate up even higher. So guys, that is it.
I don't know how long we came inat.
I could tell I'm talking fast, but I do that when I get excited
again. That was the ultimate guide to
conversion rate optimization for2025.
(32:44):
Again, if you know anybody that has an online business that you
think would benefit from this, send them this episode.
And if you want to know more about how to do this stuff, not
just like you know what it is, but literally watch screen share
videos of me showing you how I do this, be sure to go to drop
ship webinar.com, DROPSHIP webinar.com.
There I have a free training youcan check out.
(33:06):
Plus I have a special offer for our award-winning program, the
drop ship blueprints. So check it out.
Get more sales on Shopify. Love that sounds and keep your
business going strong in 2025 and beyond.
Thank you. I appreciate you and I'll talk
to you in the next one. See everybody?
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