September 30, 2024 • 19 mins
In today's episode of the Drop Ship Lifestyle Podcast, I reveal our entire Q4 2024 marketing strategy so you can copy it for your own eCommerce business.
Topics covered include:
- The 5 promotions we are running
- How to create 5 unique offers
- Who to promote your offers to
- How long each promotion will last
Here are the promotions and dates we're running for Q4 2024:
- 🎃 Halloween: Thursday, October 31st
- 3 emails + remarketing ads - 10/29, 10/30, 10/31
- + 1 email (offer extended) 11/1
- 🦃 Thanksgiving: Thursday, November 28th (included w/ Black Friday)
- 📦 Black Friday: Friday, November 29th
- 5 emails + remarketing ads - 11/25, 11/26, 11/27, 11/28, 11/29
- 💻 Cyber Monday: Monday, December 2nd
- 2 emails + remarketing ads - 12/2 AM, 12/2 PM
- 🎄 Christmas: Wednesday, December 25th
- 3 emails + remarketing ads - 12/9, 12/11, 12/13
- 🎊 New Years: Wednesday, January 1st
- 3 emails + remarketing ads - 12/30, 1/1, 1/3
Resources mentioned in this video include: 📍 Free In-Depth Training Class: 🔗 http://www.dropshipwebinar.com
💻 Free 3 Day Shopify Trial + 1 Month For $1:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
What's up everybody, Anton Curley here and welcome back to
the Drop Ship Lifestyle podcast.Now today, going to do something
a bit different before I get into our Q4 promotion strategy.
That's what I want to share withyou specific for 2024.
Thought this would be a timely topic being I'm going to post
this a day before Q4 actually starts.
(00:23):
I do want to let you know that I'm going to upload this episode
as both a audio version and a video version.
So if you are listening on Spotify, just know by default
the video version gets uploaded there and I'll be sharing some
screenshots throughout this presentation.
Honestly, you don't need them. So if you're listening anywhere
else, don't worry. But if you are listening on
(00:43):
Spotify, the podcast player there and you want to see any of
the visuals at any time, just open up the episode full screen
on your phone or tablet or computer and it'll show you the
video version. OK.
With that being said, let me switch screens over here and
I'll take you into the presentation that I put
together. And my goal here really is to
(01:04):
share exactly what we're doing this Q4.
Because if you're not aware, Q4 is by far the busiest shopping
season of the year, yes, for traditional retail stores, but
also for online stores. So if you have an online store
already and you haven't planned anything yet, this should really
help you to put a plan in motionso that you can capitalize on
(01:24):
the shopping season. And if you already have a plan
in place, maybe this will give you a little bit more insight
into what somebody else is doing, a person being me, so
that you can implement some of these things into your own
business. And the other thing I'll say is
like, even if you don't do anything special for Q4, you
probably will just make more money.
Just by the nature of the business.
People do spend more. But if you do what I'm about to
(01:46):
show you, you can make a lot more money.
So it is well worth your time and if you don't have a store
yet, maybe you like you've been on the fence, maybe you're part
of dropship lifestyle and you have been kind of taking your
time with it. That's fine.
Nothing wrong with, you know, not rushing.
But I would also use this as kind of motivation to get the
work done that needs to be done so that you can be live by Q4
(02:08):
and so that you can capitalize on this shopping season.
Even if you don't do things perfectly on day one, like
nobody does, you will still havean opportunity to again make
more money, which is I think whyyou're probably listening to
this this podcast. So the first thing I wanted to
do this is where one of the the images will be shown is just
show looking back from Q1 of 2015 through this is up to Q2 of
(02:33):
2024. And what I wanted to show is
just a graph of the e-commerce sales trajectory.
And it is on a line that basically just continues to
climb. That's probably not a surprise
to anybody with the biggest spike happening when everybody
was locked at home going into Q2of 2022.
So it was almost like we, we got2 Q fours that year just because
(02:53):
again of COVID. But what I wanted to do on this
normal graph that tracks everything is show a overlay of
the peaks every year. And again, outside of lockdown
for COVID, every single year thesame time there is a huge spike
in e-commerce sales and every single year that spike is from
(03:15):
Q4. So again, this isn't just me
saying, oh, Q 4 is good. This is me showing you, if
you're watching the video version or just, you know,
having me explain what I'm seeing, that Q4 is by far the
best shopping time of the year and a time that we can just make
extra money just by being there.Kind of like a right place,
right time thing. But there are things you could
do again to go above and beyond to put yourself in a position to
(03:38):
not just see an extra little bump in sales, but to see a huge
spike in sales. So what I want to do is share
with you the holidays that we are running promotions for and
then also give you the dates that we are running them.
And it's a lot in a short amountof time.
But again, I promise you, it's worth it.
So the first holiday, Q4 holidaycoming up is Halloween.
(03:58):
And this year Halloween is on Thursday, October 31st.
And what we are doing for that specific promotion is a three
day promotion made-up of three emails.
Now if you're new to e-commerce and specifically promotions, you
might think, oh, Halloween will have a one day Halloween sale,
you can do that. But what we find time and time
(04:19):
again is if you can extend to these sales, it simply lets you
make more money, gives people more time to see your emails,
gives people more time to see your ads, gives people more time
to make a purchase decision, especially if that's a high
ticket purchase decision, like the type of products we sell.
You want to give yourself a bit more time.
So this year what we're doing is3 emails plus remarketing ads.
(04:40):
And I'll talk more about those marketing ads a little bit later
in this presentation. But our emails are going to
start on October 29th, which also happens to be my birthday.
Hope it's a huge sales day. Then we're going to have another
e-mail. Excuse me on October 30th and
then the final day of the promotion where we'll send out
an e-mail and of course still have our marketing ads run is
October 31st, which is Halloween.
(05:01):
So that is the first promotion we're running.
Now the next one, I'm kind of combining two things into one
here and I'll explain that in just a minute.
But the next holiday that comes up is Thanksgiving.
And this year, 2024 Thanksgivingis on Thursday, November 28th.
Now remember I just mentioned welike to extend our promotions
and not just have them be one day.
So because Thanksgiving comes right before Black Friday, which
(05:24):
is a huge sales day, we're actually going to include our
Thanksgiving promotion into our Black Friday promotion.
Now, this year, Black Friday is Friday, November 29th.
And by the way, what I'll do guys, is in the episode
description for this podcast, I'll put all these dates because
if you're like me, you probably listen to these things when
you're, you know, at the gym or driving somewhere.
(05:44):
So I don't want anybody pulling out their phone and trying to
take notes. Just open the podcast
description and you'll see the notes there.
I'll, I'll do that for you. But again, Black Friday is
Friday, November 29th. And what we're doing for that
promotion is actually making it a full week.
It's going to be 5 days, so we have 5 emails plus remarketing
ads and they are going to run from November 25th through
(06:06):
November 29th. 1 e-mail a day for five days.
And like I said, Thanksgiving iskind of getting bundled into
this promotion for us. And the only thing we're doing
differently is not making a unique Thanksgiving promotion.
But on Thursday, November 28th, the promotion e-mail will be
themed around Thanksgiving. But same promotion, whatever it
is we're offering. We'll talk about offers in just
(06:27):
a few minutes, but that will be the theme of the e-mail that
goes out again on Thursday, November 28th.
Now after that Friday, Black Friday closes at midnight on
Friday. The next promotion starts very
shortly after and that is on thefollowing Monday because that is
Cyber Monday, another massive sales day.
This one we are making it only aone day promotion because we
(06:48):
just as you could see when lots of promotions back-to-back.
So what we're doing on Cyber Monday is Monday, December 2nd,
sending 2 emails in one day, onein the morning, one in the
evening and we're going to have remarketing ads running that are
synced with a message of the e-mail.
So if the message is spend over $1000, get a free X, whatever
that thing is that's we're goingto be promoting in our marketing
(07:09):
ads. That is what is going to be
displayed in the emails with a discount code that goes out in
the morning on Cyber Monday and in the evening.
Now next promotion, this one is a little bit different as well
is for Christmas, which this year in 2024 is Wednesday,
December 25th. But instead of having a
promotion on Christmas, which we've tried before and they
(07:29):
don't do that. Well, guess, guess what, on
Christmas people are with their families, you know, hopefully
they have families they're spending time with.
They're not online spending a bunch of money.
So what we do for our Christmas promotion, we discovered this a
few years ago and it's worked great, is actually run our
Christmas promotion the second week of December.
So this is going to be a promotion that runs from
December 9th through December 13th.
(07:52):
We are going to send out three emails, one on December 9th, one
on December 11th, and one on December 13th.
And of course, we'll have remarketing ads on Google and
Meta synced with those emails. And even though you're probably
thinking like, well, why do you call this a Christmas promotion
if you're running it the second week of December?
It is because the theme of this promotion is if you order now
(08:14):
before this promotion ends, we can get the items delivered to
you by Christmas. Because this is when a lot of
people are spending money on family and friends, when people
are still spending money on themselves.
And we want them to be able to get the products by Christmas.
That's why we run at the second week of December so that people,
if they want something as a gift, they can buy with peace of
minds, kind of those last minuteshoppers knowing they'll receive
(08:35):
the item to give as a gift. Or if it's something, you know,
high ticket they want for themselves.
Maybe we're selling, you know, wine refrigerators and they want
a new one for their Christmas party.
They can know if they buy it that week again from December
9th through 13th, they can have that in their home to keep their
wine cold and impress their family when they come over for
Thanksgiving dinner. So final promotion is for New
(08:57):
Year's, which this year is Wednesday, January 1st.
And for this one, again, we're extending it not just the one
day promotion, but we're going to send 3 emails plus have
remarketing ads starting on on January, I'm sorry, on December
30th. We're going to have one on New
Year's Day, which is January 1st.
And then the Friday of that weekis January 3rd.
(09:18):
And we like to close promotions whenever possible on Fridays
because that's typically when people get paid and when they're
willing to spend more. So on Friday, which is January
3rd, that's when our New Year's promotion will end.
So basically, again, you know, Thanksgiving and Black Friday
are combined into one. But with that being said, this
is still 5 promotions just in Q4, OK?
(09:39):
It's 5 promotions over these next three months.
Again, I'm going to post this episode on Monday and let me
just double check the date, September 30th.
So Q4 officially starts tomorrowat the time I'm posting this.
So it's 5 promotions over the next three months with the first
one starting in just about four weeks from now.
So again, I want you to do this.I want you if you haven't
(10:01):
planned anything or run promotions in the past and you
don't know like what date shouldyou send them?
How many emails should you send?I want you to follow this
schedule, which again will be inthe description as notes of this
podcast episode. But with that being said, let's
talk about what you need to pullthis off right?
The first thing you need is fiveunique offers.
So we're running 5 promotions and each one is going to be
(10:24):
offering something different. I'll talk about how to
brainstorm ideas in just a minute.
You also need an e-mail marketing tool.
We're using Shopify e-mail for most stores now.
That is just fine. Of course, Clavio is the tried
and true method that works great.
If you already have Clavio set up, you can use that for your
emails. You also need a Meta ads
accounts with remarketing audience audiences already
(10:44):
created and populated, and a Google ads accounts with
remarketing audiences already created and populated because
again, emails, great, That's where most of the sales will
come from. But you want to have these low
budget campaigns on Facebook, Meta and Google running at the
same time to the same people so that if they open your e-mail
and forget about it, then they'll go on Facebook or
(11:06):
Instagram and see that remarketing ad, bring them back.
Same thing on Google, we're everywhere there so that they
can see those ads come back and buy or maybe they don't check
their e-mail that often. They just go on Facebook, they
see our ad, they know the promotion is active, they can
take advantage of it. So First things first, let's
talk about creating 5 unique offers.
What I want to kind of start this with is just to let you
(11:28):
know if you are a member of Dropship Lifestyle, which you
should be go to lesson 6.7 of the blueprints.
So less than 6.7. It is in module 6.
This is a 20 minute lesson all about creating promotions where
I literally show you how to figure out what would be most
profitable for your store and what people would be most likely
to take from you, meaning what would they be most likely to
(11:50):
accept if you offer it to them. So again, if you're a member of
Dropship Lifestyle and you're going to do this, which you
should go to lesson 6.7 of the blueprints and that's all the
training you need. With that being said, I also
wanted to pull up a sample what I call offer Arsenal.
And this is something we do every year for all of our
businesses where we basically look at the year in the
(12:11):
beginning and then we try to mapout what we can promote every
month. Because even though we run 5
promotions in these three monthsfor Q4, we still do run a
promotion every month. You know, not all month long,
but for a week every month to again make as much money
possible for us. These promotions make up about
30% give or take of our monthly revenue and they cost $0.00.
(12:33):
So if you're watching the video version of this, you could see
this this sample offer Arsenal, and we created this for a brand
we were going to launch before Ifound that would be directly
competing with the Drop Ship Lifestyle member.
It was going to be called Home Brew Lifestyle.
So obviously selling home brew gear and you could see here, you
know, for June, what we brainstormed was you get a free
(12:54):
summer wheat recipe back becausethis is the brew beer at home
and the offer eligibility. We then track that if you
purchase any starter kit, you'llget this free summer wheat
recipe pack. And then for notes, we put be
ready for your 4th of July BBQ. So that would be an example of a
promotion that we can run and promote in June so people can
make their beer by July. I'll get go through some
(13:14):
different examples, but we had for September celebrate Labor
Day by taking on a new hobby andpeople could save 20% on any
order they placed with us above $250.
For April, we had a April Fool'sdeal.
You'd be a fool not to take this.
If you purchased any basic home brewing kit, we would upgrade
you to a premium kit at no additional charge.
(13:34):
For October, we had join us for Oktoberfest virtually.
So if you purchased any starter kit, you'd get a free lager
recipe pack, right? So in this case, we were trying
to sync up beer recipes and ingredients with the holiday
holidays that were coming so people could get their brew kit
and create the beer prior to that holiday coming.
Now again, this is just a sampleone that you can, you know,
(13:57):
reference to try to get creativewith and get some ideas from.
But the main thing I want you totake away is if you're a member
of Dropship Lifestyle, go to less than 6.7 of the blueprints.
Cuz there I go into a bunch of different niches, give a bunch
of different examples, and you can easily brainstorm 5 unique
offers for your own Q4 promotions.
And if you're listening to this and for some reason you're not a
member of Dropship lifestyle yet, I don't know what you're
(14:19):
waiting for. Go to dropshiplifestyle.com.
You can click on e-commerce courses, see what we have
available. Take us up on that, get enrolled
or if you want to learn more 1stand even get a special offer.
My advice would be go to drop Ship webinar.com, DROPSHIP
webinar.com and there I have about a 90 minute free training
plus a special offer you could take me up on to enroll in the
(14:42):
Drop Ship Blueprint, which has now been around for over 10
years. And it's the only program to
ever be voted best e-commerce course by Shopify.
OK, so go through those lessons,you understand what your 5
unique offers will be. Then your job will be to
basically determine which offer you want for each holiday right
outside of Christmas because Christmas we know the offer is
(15:03):
going to be buy now and get yourproduct by Christmas.
The rest you could match an offer up with the holiday.
And then what you want to do again is make sure you have your
audience is created to promote to.
So basically what we do is have three different sources where
our audiences live. The first is on our e-mail list.
We're going to promote these to our e-mail list.
(15:24):
Then we have our website visitoraudience on Google, people that
have visited our websites in thepast 180 days.
And then on Meta, same thing, people that have visited our
websites within the past 180 days.
Now when it comes to e-mail marketing, what we do here is
send emails to all contacts. So everybody that is like we
have an e-mail address for excluding contacts that have
(15:47):
purchased in the past 30 days because we don't want to be
sending an offer to somebody that just bought and then them
saying I just bought, I want this offer too.
So what we do is exclude people again that have bought in the
past 30 days and we exclude people that are currently in an
Evergreen automation. So whether that be, you know, a
post purchase flow, whether thatbe an indoctrination e-mail
sequence, whether that be an abandoned cart flow, by the way,
(16:11):
those had to set those all up are included in Module 5 of the
blueprints. But just know that we exclude
them from these e-mail promotions.
Then what we do is take those website audiences on Meta and
Google, and I'll take you through how we do this on Meta.
First, what we do is make our ads match the message from the
e-mail. So step one is write the emails
(16:31):
and then we take kind of the headlines and the best parts of
those emails and we make them our ads.
And we show these ads on Meta toall website visitors in the past
180 days. And we exclude all customers in
the past 30 days, again to make sure the message is going to the
right people. Now on Google Ads, we do this
very similar. Again, the copy, if you will,
(16:52):
the the message of the ads is taken from the emails and we
show the ads there to our Googleaudiences of all website
visitors in the past 180 days. And we exclude all customers in
the past 30 days. Now for the Google campaign
types that we set up here, we are using two different campaign
types. The 1st is display ads.
(17:13):
And if you're a bit more advanced, you'll understand this
all. If not, go through Module 6
training in the blueprint. This is all covered in the
Google Ads lessons. There's like 15 of them there
for you. But we're using a static display
ads and we're using demand Gen. ads.
OK, so that's what we use for Google.
Now, if you do what I just took you through, I don't even know
how long I've been recording. Probably not too long, probably
(17:35):
20 minutes or so. I promise you, even if you have
small audiences and even if you set your budgets at $5 a day for
Google and Facebook, this will lead it to a massive increase in
sales for your store. It might even double what you
did in Q3. And it's barely any extra work
for you. So I want to drive that home,
right? You might think, Anton, this
sounds like a lot. I'm telling you it's worth your
(17:57):
time. And then I also wanted to share
one more special thing for everybody who is a member of
Dropship Lifestyle or who decides to become one, and that
is in Google Drive. I linked this in our private
Discord community in the announcement channel.
I put together a list of all of our best performing headlines
from our historically best performing Q4 promotions, and I
(18:18):
put them into a spreadsheet for you.
So if you're a member of Dropship Lifestyle already or if
you decide to come one, become one, maybe take me off, take me
up on the offer you can get whenyou register for my free
training at Dropship webinar.com.
You'll also be able to go into our private Discord community
where we have thousands of Dropship lifestyle members.
And in the announcement channel,you'll be able to download our
(18:39):
best performing e-mail subject lines and add headlines from
previous Q fours to make this even easier on you.
So guys, that is going to do it for this episode Again.
I hope you got a lot of value from it.
Even if you do half of what I said today, it will make you
more money. So please don't just think like,
oh, that sounds good. Maybe one day I'll do that.
Please actually do that. It is worth your time.
(19:01):
And again, I'll put all those dates below this podcast in the
notes because I think that'll behelpful for you.
And as always, if you have any questions, if you remember a
dropship lifestyle, reach out onDiscord.
I'm in there every day, as you know, happy to help.
And if you did get value from this episode, do me a favor,
leave a review wherever you are listening.
I appreciate that. It means a lot and keeps you
motivated to keep these episodescoming.
(19:21):
So thank you guys. I appreciate you and I'll talk
to you in the next episode of the Dropship Lifestyle Podcast.
All right, see everybody.
What's up everybody, Anton Curley here and welcome back to
the Drop Ship Lifestyle podcast.Now today, going to do something
a bit different before I get into our Q4 promotion strategy.
That's what I want to share withyou specific for 2024.
Thought this would be a timely topic being I'm going to post
this a day before Q4 actually starts.
(00:23):
I do want to let you know that I'm going to upload this episode
as both a audio version and a video version.
So if you are listening on Spotify, just know by default
the video version gets uploaded there and I'll be sharing some
screenshots throughout this presentation.
Honestly, you don't need them. So if you're listening anywhere
else, don't worry. But if you are listening on
(00:43):
Spotify, the podcast player there and you want to see any of
the visuals at any time, just open up the episode full screen
on your phone or tablet or computer and it'll show you the
video version. OK.
With that being said, let me switch screens over here and
I'll take you into the presentation that I put
together. And my goal here really is to
(01:04):
share exactly what we're doing this Q4.
Because if you're not aware, Q4 is by far the busiest shopping
season of the year, yes, for traditional retail stores, but
also for online stores. So if you have an online store
already and you haven't planned anything yet, this should really
help you to put a plan in motionso that you can capitalize on
(01:24):
the shopping season. And if you already have a plan
in place, maybe this will give you a little bit more insight
into what somebody else is doing, a person being me, so
that you can implement some of these things into your own
business. And the other thing I'll say is
like, even if you don't do anything special for Q4, you
probably will just make more money.
Just by the nature of the business.
People do spend more. But if you do what I'm about to
(01:46):
show you, you can make a lot more money.
So it is well worth your time and if you don't have a store
yet, maybe you like you've been on the fence, maybe you're part
of dropship lifestyle and you have been kind of taking your
time with it. That's fine.
Nothing wrong with, you know, not rushing.
But I would also use this as kind of motivation to get the
work done that needs to be done so that you can be live by Q4
(02:08):
and so that you can capitalize on this shopping season.
Even if you don't do things perfectly on day one, like
nobody does, you will still havean opportunity to again make
more money, which is I think whyyou're probably listening to
this this podcast. So the first thing I wanted to
do this is where one of the the images will be shown is just
show looking back from Q1 of 2015 through this is up to Q2 of
(02:33):
2024. And what I wanted to show is
just a graph of the e-commerce sales trajectory.
And it is on a line that basically just continues to
climb. That's probably not a surprise
to anybody with the biggest spike happening when everybody
was locked at home going into Q2of 2022.
So it was almost like we, we got2 Q fours that year just because
(02:53):
again of COVID. But what I wanted to do on this
normal graph that tracks everything is show a overlay of
the peaks every year. And again, outside of lockdown
for COVID, every single year thesame time there is a huge spike
in e-commerce sales and every single year that spike is from
(03:15):
Q4. So again, this isn't just me
saying, oh, Q 4 is good. This is me showing you, if
you're watching the video version or just, you know,
having me explain what I'm seeing, that Q4 is by far the
best shopping time of the year and a time that we can just make
extra money just by being there.Kind of like a right place,
right time thing. But there are things you could
do again to go above and beyond to put yourself in a position to
(03:38):
not just see an extra little bump in sales, but to see a huge
spike in sales. So what I want to do is share
with you the holidays that we are running promotions for and
then also give you the dates that we are running them.
And it's a lot in a short amountof time.
But again, I promise you, it's worth it.
So the first holiday, Q4 holidaycoming up is Halloween.
(03:58):
And this year Halloween is on Thursday, October 31st.
And what we are doing for that specific promotion is a three
day promotion made-up of three emails.
Now if you're new to e-commerce and specifically promotions, you
might think, oh, Halloween will have a one day Halloween sale,
you can do that. But what we find time and time
(04:19):
again is if you can extend to these sales, it simply lets you
make more money, gives people more time to see your emails,
gives people more time to see your ads, gives people more time
to make a purchase decision, especially if that's a high
ticket purchase decision, like the type of products we sell.
You want to give yourself a bit more time.
So this year what we're doing is3 emails plus remarketing ads.
(04:40):
And I'll talk more about those marketing ads a little bit later
in this presentation. But our emails are going to
start on October 29th, which also happens to be my birthday.
Hope it's a huge sales day. Then we're going to have another
e-mail. Excuse me on October 30th and
then the final day of the promotion where we'll send out
an e-mail and of course still have our marketing ads run is
October 31st, which is Halloween.
(05:01):
So that is the first promotion we're running.
Now the next one, I'm kind of combining two things into one
here and I'll explain that in just a minute.
But the next holiday that comes up is Thanksgiving.
And this year, 2024 Thanksgivingis on Thursday, November 28th.
Now remember I just mentioned welike to extend our promotions
and not just have them be one day.
So because Thanksgiving comes right before Black Friday, which
(05:24):
is a huge sales day, we're actually going to include our
Thanksgiving promotion into our Black Friday promotion.
Now, this year, Black Friday is Friday, November 29th.
And by the way, what I'll do guys, is in the episode
description for this podcast, I'll put all these dates because
if you're like me, you probably listen to these things when
you're, you know, at the gym or driving somewhere.
(05:44):
So I don't want anybody pulling out their phone and trying to
take notes. Just open the podcast
description and you'll see the notes there.
I'll, I'll do that for you. But again, Black Friday is
Friday, November 29th. And what we're doing for that
promotion is actually making it a full week.
It's going to be 5 days, so we have 5 emails plus remarketing
ads and they are going to run from November 25th through
(06:06):
November 29th. 1 e-mail a day for five days.
And like I said, Thanksgiving iskind of getting bundled into
this promotion for us. And the only thing we're doing
differently is not making a unique Thanksgiving promotion.
But on Thursday, November 28th, the promotion e-mail will be
themed around Thanksgiving. But same promotion, whatever it
is we're offering. We'll talk about offers in just
(06:27):
a few minutes, but that will be the theme of the e-mail that
goes out again on Thursday, November 28th.
Now after that Friday, Black Friday closes at midnight on
Friday. The next promotion starts very
shortly after and that is on thefollowing Monday because that is
Cyber Monday, another massive sales day.
This one we are making it only aone day promotion because we
(06:48):
just as you could see when lots of promotions back-to-back.
So what we're doing on Cyber Monday is Monday, December 2nd,
sending 2 emails in one day, onein the morning, one in the
evening and we're going to have remarketing ads running that are
synced with a message of the e-mail.
So if the message is spend over $1000, get a free X, whatever
that thing is that's we're goingto be promoting in our marketing
(07:09):
ads. That is what is going to be
displayed in the emails with a discount code that goes out in
the morning on Cyber Monday and in the evening.
Now next promotion, this one is a little bit different as well
is for Christmas, which this year in 2024 is Wednesday,
December 25th. But instead of having a
promotion on Christmas, which we've tried before and they
(07:29):
don't do that. Well, guess, guess what, on
Christmas people are with their families, you know, hopefully
they have families they're spending time with.
They're not online spending a bunch of money.
So what we do for our Christmas promotion, we discovered this a
few years ago and it's worked great, is actually run our
Christmas promotion the second week of December.
So this is going to be a promotion that runs from
December 9th through December 13th.
(07:52):
We are going to send out three emails, one on December 9th, one
on December 11th, and one on December 13th.
And of course, we'll have remarketing ads on Google and
Meta synced with those emails. And even though you're probably
thinking like, well, why do you call this a Christmas promotion
if you're running it the second week of December?
It is because the theme of this promotion is if you order now
(08:14):
before this promotion ends, we can get the items delivered to
you by Christmas. Because this is when a lot of
people are spending money on family and friends, when people
are still spending money on themselves.
And we want them to be able to get the products by Christmas.
That's why we run at the second week of December so that people,
if they want something as a gift, they can buy with peace of
minds, kind of those last minuteshoppers knowing they'll receive
(08:35):
the item to give as a gift. Or if it's something, you know,
high ticket they want for themselves.
Maybe we're selling, you know, wine refrigerators and they want
a new one for their Christmas party.
They can know if they buy it that week again from December
9th through 13th, they can have that in their home to keep their
wine cold and impress their family when they come over for
Thanksgiving dinner. So final promotion is for New
(08:57):
Year's, which this year is Wednesday, January 1st.
And for this one, again, we're extending it not just the one
day promotion, but we're going to send 3 emails plus have
remarketing ads starting on on January, I'm sorry, on December
30th. We're going to have one on New
Year's Day, which is January 1st.
And then the Friday of that weekis January 3rd.
(09:18):
And we like to close promotions whenever possible on Fridays
because that's typically when people get paid and when they're
willing to spend more. So on Friday, which is January
3rd, that's when our New Year's promotion will end.
So basically, again, you know, Thanksgiving and Black Friday
are combined into one. But with that being said, this
is still 5 promotions just in Q4, OK?
(09:39):
It's 5 promotions over these next three months.
Again, I'm going to post this episode on Monday and let me
just double check the date, September 30th.
So Q4 officially starts tomorrowat the time I'm posting this.
So it's 5 promotions over the next three months with the first
one starting in just about four weeks from now.
So again, I want you to do this.I want you if you haven't
(10:01):
planned anything or run promotions in the past and you
don't know like what date shouldyou send them?
How many emails should you send?I want you to follow this
schedule, which again will be inthe description as notes of this
podcast episode. But with that being said, let's
talk about what you need to pullthis off right?
The first thing you need is fiveunique offers.
So we're running 5 promotions and each one is going to be
(10:24):
offering something different. I'll talk about how to
brainstorm ideas in just a minute.
You also need an e-mail marketing tool.
We're using Shopify e-mail for most stores now.
That is just fine. Of course, Clavio is the tried
and true method that works great.
If you already have Clavio set up, you can use that for your
emails. You also need a Meta ads
accounts with remarketing audience audiences already
(10:44):
created and populated, and a Google ads accounts with
remarketing audiences already created and populated because
again, emails, great, That's where most of the sales will
come from. But you want to have these low
budget campaigns on Facebook, Meta and Google running at the
same time to the same people so that if they open your e-mail
and forget about it, then they'll go on Facebook or
(11:06):
Instagram and see that remarketing ad, bring them back.
Same thing on Google, we're everywhere there so that they
can see those ads come back and buy or maybe they don't check
their e-mail that often. They just go on Facebook, they
see our ad, they know the promotion is active, they can
take advantage of it. So First things first, let's
talk about creating 5 unique offers.
What I want to kind of start this with is just to let you
(11:28):
know if you are a member of Dropship Lifestyle, which you
should be go to lesson 6.7 of the blueprints.
So less than 6.7. It is in module 6.
This is a 20 minute lesson all about creating promotions where
I literally show you how to figure out what would be most
profitable for your store and what people would be most likely
to take from you, meaning what would they be most likely to
(11:50):
accept if you offer it to them. So again, if you're a member of
Dropship Lifestyle and you're going to do this, which you
should go to lesson 6.7 of the blueprints and that's all the
training you need. With that being said, I also
wanted to pull up a sample what I call offer Arsenal.
And this is something we do every year for all of our
businesses where we basically look at the year in the
(12:11):
beginning and then we try to mapout what we can promote every
month. Because even though we run 5
promotions in these three monthsfor Q4, we still do run a
promotion every month. You know, not all month long,
but for a week every month to again make as much money
possible for us. These promotions make up about
30% give or take of our monthly revenue and they cost $0.00.
(12:33):
So if you're watching the video version of this, you could see
this this sample offer Arsenal, and we created this for a brand
we were going to launch before Ifound that would be directly
competing with the Drop Ship Lifestyle member.
It was going to be called Home Brew Lifestyle.
So obviously selling home brew gear and you could see here, you
know, for June, what we brainstormed was you get a free
(12:54):
summer wheat recipe back becausethis is the brew beer at home
and the offer eligibility. We then track that if you
purchase any starter kit, you'llget this free summer wheat
recipe pack. And then for notes, we put be
ready for your 4th of July BBQ. So that would be an example of a
promotion that we can run and promote in June so people can
make their beer by July. I'll get go through some
(13:14):
different examples, but we had for September celebrate Labor
Day by taking on a new hobby andpeople could save 20% on any
order they placed with us above $250.
For April, we had a April Fool'sdeal.
You'd be a fool not to take this.
If you purchased any basic home brewing kit, we would upgrade
you to a premium kit at no additional charge.
(13:34):
For October, we had join us for Oktoberfest virtually.
So if you purchased any starter kit, you'd get a free lager
recipe pack, right? So in this case, we were trying
to sync up beer recipes and ingredients with the holiday
holidays that were coming so people could get their brew kit
and create the beer prior to that holiday coming.
Now again, this is just a sampleone that you can, you know,
(13:57):
reference to try to get creativewith and get some ideas from.
But the main thing I want you totake away is if you're a member
of Dropship Lifestyle, go to less than 6.7 of the blueprints.
Cuz there I go into a bunch of different niches, give a bunch
of different examples, and you can easily brainstorm 5 unique
offers for your own Q4 promotions.
And if you're listening to this and for some reason you're not a
member of Dropship lifestyle yet, I don't know what you're
(14:19):
waiting for. Go to dropshiplifestyle.com.
You can click on e-commerce courses, see what we have
available. Take us up on that, get enrolled
or if you want to learn more 1stand even get a special offer.
My advice would be go to drop Ship webinar.com, DROPSHIP
webinar.com and there I have about a 90 minute free training
plus a special offer you could take me up on to enroll in the
(14:42):
Drop Ship Blueprint, which has now been around for over 10
years. And it's the only program to
ever be voted best e-commerce course by Shopify.
OK, so go through those lessons,you understand what your 5
unique offers will be. Then your job will be to
basically determine which offer you want for each holiday right
outside of Christmas because Christmas we know the offer is
(15:03):
going to be buy now and get yourproduct by Christmas.
The rest you could match an offer up with the holiday.
And then what you want to do again is make sure you have your
audience is created to promote to.
So basically what we do is have three different sources where
our audiences live. The first is on our e-mail list.
We're going to promote these to our e-mail list.
(15:24):
Then we have our website visitoraudience on Google, people that
have visited our websites in thepast 180 days.
And then on Meta, same thing, people that have visited our
websites within the past 180 days.
Now when it comes to e-mail marketing, what we do here is
send emails to all contacts. So everybody that is like we
have an e-mail address for excluding contacts that have
(15:47):
purchased in the past 30 days because we don't want to be
sending an offer to somebody that just bought and then them
saying I just bought, I want this offer too.
So what we do is exclude people again that have bought in the
past 30 days and we exclude people that are currently in an
Evergreen automation. So whether that be, you know, a
post purchase flow, whether thatbe an indoctrination e-mail
sequence, whether that be an abandoned cart flow, by the way,
(16:11):
those had to set those all up are included in Module 5 of the
blueprints. But just know that we exclude
them from these e-mail promotions.
Then what we do is take those website audiences on Meta and
Google, and I'll take you through how we do this on Meta.
First, what we do is make our ads match the message from the
e-mail. So step one is write the emails
(16:31):
and then we take kind of the headlines and the best parts of
those emails and we make them our ads.
And we show these ads on Meta toall website visitors in the past
180 days. And we exclude all customers in
the past 30 days, again to make sure the message is going to the
right people. Now on Google Ads, we do this
very similar. Again, the copy, if you will,
(16:52):
the the message of the ads is taken from the emails and we
show the ads there to our Googleaudiences of all website
visitors in the past 180 days. And we exclude all customers in
the past 30 days. Now for the Google campaign
types that we set up here, we are using two different campaign
types. The 1st is display ads.
(17:13):
And if you're a bit more advanced, you'll understand this
all. If not, go through Module 6
training in the blueprint. This is all covered in the
Google Ads lessons. There's like 15 of them there
for you. But we're using a static display
ads and we're using demand Gen. ads.
OK, so that's what we use for Google.
Now, if you do what I just took you through, I don't even know
how long I've been recording. Probably not too long, probably
(17:35):
20 minutes or so. I promise you, even if you have
small audiences and even if you set your budgets at $5 a day for
Google and Facebook, this will lead it to a massive increase in
sales for your store. It might even double what you
did in Q3. And it's barely any extra work
for you. So I want to drive that home,
right? You might think, Anton, this
sounds like a lot. I'm telling you it's worth your
(17:57):
time. And then I also wanted to share
one more special thing for everybody who is a member of
Dropship Lifestyle or who decides to become one, and that
is in Google Drive. I linked this in our private
Discord community in the announcement channel.
I put together a list of all of our best performing headlines
from our historically best performing Q4 promotions, and I
(18:18):
put them into a spreadsheet for you.
So if you're a member of Dropship Lifestyle already or if
you decide to come one, become one, maybe take me off, take me
up on the offer you can get whenyou register for my free
training at Dropship webinar.com.
You'll also be able to go into our private Discord community
where we have thousands of Dropship lifestyle members.
And in the announcement channel,you'll be able to download our
(18:39):
best performing e-mail subject lines and add headlines from
previous Q fours to make this even easier on you.
So guys, that is going to do it for this episode Again.
I hope you got a lot of value from it.
Even if you do half of what I said today, it will make you
more money. So please don't just think like,
oh, that sounds good. Maybe one day I'll do that.
Please actually do that. It is worth your time.
(19:01):
And again, I'll put all those dates below this podcast in the
notes because I think that'll behelpful for you.
And as always, if you have any questions, if you remember a
dropship lifestyle, reach out onDiscord.
I'm in there every day, as you know, happy to help.
And if you did get value from this episode, do me a favor,
leave a review wherever you are listening.
I appreciate that. It means a lot and keeps you
motivated to keep these episodescoming.
(19:21):
So thank you guys. I appreciate you and I'll talk
to you in the next episode of the Dropship Lifestyle Podcast.
All right, see everybody.
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