It’s amazing to see couples blend their creative talents to create a thriving company, while still maintaining their own interests. JP and Kirsten McCrea have managed to do just that as partners in business and life. When they met, they were both working on their own creative pursuits – Kirsten had her own business as a muralist and artists, as well as founding Papirmass on her own, while JP was a teacher, design professional and writer. When they got together, JP was really intrigued by what Kirsten started with Papirmass, that he knew he wanted to help it grow. What started out as a passion project with 100 subscribers in its first year, has now grown to upwards of 1500 people who look forward to their monthly curated art collections from around the world. They still do their own things and follow various creative pursuits - but together, they saw the hole in the art world and decided to fill a niche market. If there's one key takeaway from this one, it's that if you have a passion, follow it. You don’t need millions of subscribers to make an impact. You just need that unique idea to gain a loyal audience.
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