BOS Podcast--Marketing Brand Strategy with Stephanie Keating of We-Vibe

Stephanie Keating, Marketing Brand Manager for We-Vibe discusses how We-vibe has positioned and differentiated itself as the world's leading couple vibrator. In this podcast we discuss: (1) As a brand manager for a multi-national company, what does a typical day look like for Stephanie. (2) When a customer is looking at all their adult product options either in a retail brick-and-mortar store or online, how does the We-Vibe marketing team go about differentiating the We-vibe line of products from their competitors. (3) Stephanie gives a few examples of what We-vibe has done to create effective brand strategy. (4) What Is the process for rolling out new products so they are seen as distinct but still under the We-vibe umbrella. (5) Stephanie gives her three best pieces of advice to those companies who want to effectively brand their product (but don't necessarily have the We-Vibe marketing dollars).