Sebanyak 52 persen masyarakat Indonesia sudah mengetahui tentang tren transaksi jual beli melalui media sosial atau yang dikenal sebagai social commerce. 4 dari 5 orang mengaku pernah mencoba berbelanja melalui platform media sosial dengan pengeluaran rata-rata Rp 274.034 setiap bulan.
Social commerce semakin populer lantaran menjadi opsi baru untuk berbelanja online secara mudah. Selain itu, platform tersebut juga memungkinkan interaksi langsung dengan penjual sembari tetap bisa menjelajahi media sosial, tanpa harus berpindah aplikasi. Sementara di sisi penjual, social commerce memungkinkan mereka untuk menjangkau calon pelanggan yang lebih luas.
DSPodcast by DailySocial episode kali ini bersama Head of SMB TIkTok Indonesia Pandu Nitiseputro, Owner of Grosir Klamby Fatkhur Rozaq dan Editor DailySocial.id Randi Eka Yonida, mengupas geliat social commerce di Indonesia lebih dalam.
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