EYL #123 Fat Joe on The Music Business, Entrepreneurship, & Biggest Financial Mistakes

Episode Transcript
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Speaker 1 (00:00):
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Speaker 2 (00:57):
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Speaker 3 (01:00):
What's going on?

Speaker 4 (01:00):
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Speaker 2 (01:57):
Don't wait, don't have to take you. We'll see you
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Speaker 6 (02:01):
My graduates from my school being force back drop drop,
Mike drop back drop drop.

Speaker 5 (02:20):
All right, guys, welcome back ey L South Beach Edition.
But this is an uptown edition. Really, this is legendary edition. Man,
if you follow us, you know that you know hip
hop really raised us. We talk about all the time.
We always reference all of these rappers and everything. It's
part of our DNA. And of course, of course, of
course one of the biggest, the biggest, biggest, biggest ever

(02:41):
to do it, the legendary Fat Joe. So we didn't know,
we in Miami and we didn't know that this was
actually gonna come about.

Speaker 3 (02:48):
This happened just on a fly shout the.

Speaker 2 (02:49):
Trible shouts, the trible shouting Nicole.

Speaker 3 (02:51):
Yeah, from making this happen.

Speaker 5 (02:52):
So, I mean, it really needs no introduction, but I'll
give a quick rundown. Thirty years in the game started
with digging in the crazy I believe in nineteen ninety.
My first album, Respect came out in nineteen ninety three.

Speaker 4 (03:03):
Can we just can we just like pay how much
that I had a Diamond D record. I had the
c D Diamond d CD with Lord Finesse.

Speaker 2 (03:10):
I was in Diamond's album. I'm in every single ad
lib on his album. I'm I'm the guy in the
background going Yo, that's that ship. And when he talked
to the girl and I'm like Yo, what's up, She's like, Yo, chill.
You know, every ad lib on Diamond's album is fat Joe.

Speaker 4 (03:28):
Yo, this guy I told him when he was coming up.
I'm like, Yo, were both in the Bronx, born in
the Bronx, raised Westchester. But I was like yo for
a while. I used to be like, your care rest
is the illis in the Bronx. Just there's no dying
in the favorite. That was my favorite rapping. I'm like, yo,
nobody's better here. I don't care what you're talking about, Rocky,
and your care rest is the Ellis. And then this
guy comes you gotta flow, Joe, and now he became

(03:48):
the king of the Bronx, and I'm like, damn, He's like,
you got me carerest one day.

Speaker 2 (03:54):
That's my mentor, that's my you know what I'm saying.
I rapped because the care rest one. You know what
I'm saying. First time I ever heard him, I remember
one time, well, the first time I ever heard consciousness
was out of care us to hop the train Prospect
Avenue in the back car, and I listened in my walkman,
and he was like airplanes flying overseas, people dying, politicians lying.

(04:17):
I'm trying not to escape, but hit the problem head on,
and I was just he just opened up some shit
in my mind where I never know consciousness before that.
And uh, you know he was He's the guy that
made me want to wrap. Him Andelo Cool Jaded both
equal idels for different different reasons. But if it wasn't
for them too, I would have never rapped.

Speaker 5 (04:39):
So there you have it, ladies and gentlemen, fat show.
I can go on and on, but we're gonna talk
about it during the interview. So first and foremost, thank
you for joinings. Appreciate it, brother, thank you, Yeah for sure.
So let's get into it.

Speaker 6 (04:51):
Man.

Speaker 5 (04:51):
You know, this is a business show, as we were
saying before, So the conversation's gonna a little different, probably
than most of the conversations that you have, because it's
going to go deeper and wrap. So when I look
at you, I don't just look at you as you know,
a rap mogul. I look at you as a variety
of different things, but one of the greatest A and
r's that's ever lived in, one of the greatest airs
for talent.

Speaker 2 (05:10):
Not given enough credit for that too, No.

Speaker 3 (05:12):
It's a fact.

Speaker 5 (05:12):
I mean when you look at Big pun rest in peace,
when you look at remy Ma cooland Dre DJ callen
to name a few.

Speaker 2 (05:18):
Tony Sunshine, uh Bryson Tiller was early with bon Uh.
I took pitt Bull's demo and got him his first
record deal.

Speaker 4 (05:32):
That was crazy because he's supposed to say murder in
first Yeah, I remember, was trying to get.

Speaker 2 (05:37):
Him to go over there. No, he was trying to
sign Rick Rick Ross. Also, I could have signed Rick
Ross too, but a lot of mistakes. I mean, but
pit Bull I got a his deal. How'd that come
Aroundrick Daddy? I was out here in Miami and Super
Bowl weekend, caught his fucking CD at the Flea Mark.
I was playing it the whole time I was out here.

(05:58):
I went to Atlantic, I gave it the Creig Common
he signed Craik. He signed Trick Daddy like two days later.

Speaker 5 (06:04):
So we'll talk about all of those stories. But all right, yeah,
talking about are you talking.

Speaker 2 (06:10):
About my eye for talent? I'm just trying to let
the people know.

Speaker 3 (06:14):
So how did that develop? How did that develop?

Speaker 5 (06:16):
Because most rappers they're not really on it like that,
they focused on their career. They might find one or
two people from the neighborhood. Maybe that's obvious and it's
in the neighborhood, like even you.

Speaker 2 (06:24):
Know, I'm I'm I'm indebted and I'm in love with
the culture, you know, coming up from the Bronx like
you two, Uh, we're very unique and where this is
where hip hop was born. And then there's different sections
of the Bronx. But fortunately for me, I was born
in this section that created the hip hop. So I
will watch Melly Mellon, Graham ass the Flash play pickup

(06:46):
games of basketball. I will watch Ruby de the first
Latino and he play softball with with his brothers. So
I was around little Rodney C. I was around Shah Rock,
I was around all of the whole hip hop ship
started in my litle A Skarsky love Buck Starsky was
from all of them, was from my hood. And and

(07:06):
so I'm indebted to the culture. So if I hear
the artist that's incredible and she says Fat Joe, I
would never sign to you. I don't want to sign
to you. I would give her names of people that
could sign her because I feel like I owe it
to the people in hip hop to hear greatness.

Speaker 3 (07:26):
So all right, how did it first come about?

Speaker 5 (07:28):
As far as Terror Squad becoming a record label and
signing was big one the first person to sign the
Terror Squad.

Speaker 2 (07:35):
I think I'm again armaged, Oh oh my god, again
was and so I'm again just like uh Me and
Diamond de uh Where I tell you, I did ever
yad live, arm again did everyad live on the represent album.
So I was at Jazzy j Studio in the Bronx.
That was a legendary studio grand Pool I used to

(07:58):
do his albums. Diamonded his albums everybody. So I did
my album there and again lived around the corner. So
he was like the little kid that wanted to wrap
to be in the studio. He was there all the
way with me, and then he got on the first
album and he was my brother ever since. And then
then Pum was you know, Pum was actually the logo.

(08:18):
You know what I'm saying. He was the person to
take Terror Squad as a record label to the next level.

Speaker 3 (08:25):
And then remy Ma comes after that. Obviously that was.

Speaker 2 (08:32):
What was it like for you from the Bronx. You
got this fat Puerto Rican guy. First of all, you
got Fat Joe. You're hearing Fat Joe's the realist of it.
In a game, y'all know the story side. The fatter
Puerto Rican some crazy and then they signed the Hottest Chick,
this spit and some ship. What's that like for you guys.

Speaker 3 (08:54):
In there now.

Speaker 5 (08:54):
I was just I was watching the whole thing, just
loving it because I remember when they did the creep
with me because the scene as all the kids on
the streets cartage and.

Speaker 4 (09:02):
I'm gonna tell you another one, bro, when we went
to the Puerto Rican Day parade. I have y'all on tape, bro,
like I'm watching y'all on the float, y'all got y'allie
and he's on the flow with y'all, and then y'all
went even further, y'all walked through Central Park.

Speaker 2 (09:15):
I was like, yo, yo, that's fat Joe. You know that.

Speaker 4 (09:18):
You know they were kissed, they were stat like we
like recorded it as it's happened. I'm like, yo, this
is crazy. It was a moment, man, it was a moment.

Speaker 2 (09:25):
Never I never got like he's Latino or he's Puerto
Rican Joe. Like when I grew up, it was Joey
and Joey crack and and it's the same shit, Like
I don't know, you know, black people ain't looking at
me like he's Spanish. And he's It was always like,
that's Joey, you know what I'm saying. And it wasn't
until I got Junior High that I had to go

(09:47):
to school and I write about it in my book.
I got a book. I'm right now. And when I
went to Junior High, they ain't understand it. So I
want you to even blacker neighborhood. So if my neighborhood
was ninety nine percent, I want you a ninety zero
point nine black hood where the Spanish niggas ain't have

(10:07):
no juice. And I'm walking up in there v bamba.
It was shut y'all. Fuck is good. They're like, oh, no,
wet jacking that we ain't nah ah, where the fuck
this alien come from? So it's different because I grew
up a baby. I'm born in my projects. You know.
I was born in Bronx Lepping, across the street from

(10:28):
where Larry Davis shot the cops. That's where I was born.
And they brought me to the projects and now always
been Joey fat Joey from Forrest and and that's it.
So there they know me since a baby, and they knew, y'all,
he's gonna be a bad little motherfucker. You can watch
a little kid in kindergarten, you're gonna be a bad

(10:48):
The guy doing the real flying kicks in the back,
he's a piece of shit. They looking at me like, oh,
he's a piece of ship. He's the most like not
to succeed, most like And so you know, they was cool,
like my hood was like, you know, that's joey. But

(11:09):
then when I got suspended from so many schools in
that neighborhood, they said me my grandmother's neighborhood, and that
was like, you know, I got bullied every day. I
got beat up every day by twenty different guys every
single day, and I fought them all every day every day.
So people could tell you about getting bullied. I got
bullied when out went to school every day, got beat

(11:30):
up every day and fought them every day. Nobody can.
You can research this all you want, they will tell
you no different. Yo, he fought twenty dudes every day. Thanksgiving,
black eye, big lip, Christmas, black eye, big lip. Like
it was like because truthfully they didn't understand, like, how
could the Spanish dude be in this neighborhood and trying

(11:51):
to move the way we moved and you know, and
you know, I guess they had to get used to it,
you know what I'm saying. And now I go over there,
I'm like a king, you know what I'm saying. They
love me, they see me, They proud of me. They yo,
Joe's up, bro yo, you know, and uh, that's just
the way it is.

Speaker 3 (12:10):
So that was Pun. That his like that Spanish.

Speaker 2 (12:13):
So yeah, that was fun. That was fun with one
hundred percent. Now it was me on an executive level
where Loud Records told me, yo, you get a budget right. Finance,
what's the name of your shit. Let's let's get this
going right. So you get a budget right. And when

(12:34):
you're growing up, we ain't have ship from the projects.
We ain't got nothing. So when you become a rapper,
some white dudes are giving you a million and a
half dollars, You're like, fuck that, we tricking this shit off.
We ain't got no sense of a budget. But there
really is a budget, right. So when they gave us
the budget, Pun had passed, but he had made that
that record one hundred percent. What you're talking to. Steve Rifkin,

(12:57):
the radio team, the video team, everybody told me this
record was like Yo, there is no Puerto Ricans in Memphis, Tennessee.
There's no Puerto Ricans in Atlanta, Georgia. Is like people
do not other than New York got Puerto Ricans, you ain't,
you know? So they I knew it wasn't gonna blow.

(13:18):
I knew it wasn't going to be like a still
not a player. I knew it wasn't. But I still
spent the half a million dollars on the video. I
still spent the money on the video and the radio.
And that was just simply because I knew we would
be talking about this twenty years later. It was groundbreaking,
and I knew pun was the biggest hero for latinos
and hip hop and we had to send them off

(13:40):
that way. So I spent that money knowing I wasn't
getting that money back. But I did it for, like,
you know, a legacy and culture and shit like that.

Speaker 4 (13:51):
I still don't. I'll be trying to say the course
every time, but I know, remember that the executive side,
because you're an artist first, right, Who are you looking
to for guidance at this point?

Speaker 2 (14:09):
Is it like Russell Simmons at the time? Is it
puff Who's giving nobody gave me nothing nobody and that
was cool with puff. I actually knew puff Daddy when
he had a sea through chain. So puff Daddy is
probably my motivation because I've never looked at nobody through
a jealous lands. I've always looked at people with inspiration.

(14:30):
So if it came to marow I do a podcast.
I don't know if we call this podcast whatever we
want to call it, right, So I do the big
big show. If you make a one hundred million dollars,
you may have never met Fat Joe and I am
cracking aces for you and you don't even have a clue, right,
But I'm like, if they got a hundred million, I

(14:50):
could get on. And that's how I've always looked at everything.
So pop Daddy used to run up on me. You know,
I sold drugs be for a rat and so with me,
Puff Daddy used to chase me and my beams and
benzes and I got ice on and I'm looking like
this and he's like, yo, old crack, what's up next? Thing?

(15:13):
I know he's a billionaire, you get what I'm saying. Smart.
He knew the branding business before everybody else. He knew
how to make certain moves. Uh, puff Daddy took everything
that we thought was fun and it was always business.
So puff Daddy had throw a party and we like
getting drunk and thinking we having fun. Meanwhile, he got

(15:33):
the president of Viacom on there, he got the owner
of the Yankees in there, he got and he working
the motherfuckers to get that bread. And we can't see
while we're adding to the you know, I got Fat
Joe Latinos, I got this one, I got that one,
that one, and he just finessing it. You know. So
he was ahead of time with his branding. But me personally,

(15:56):
nobody ever get me. Help me. The only person, the
only executive I could you that allowed me to do
what I wanted to do, Steve Rifkin, that Loud Records.
He helped me sign Big Pond. He gave me the money,
He funded my ideas, my creativity, you know, he funded it.
He put up the money for it. And for that

(16:17):
I'm forever in debt too.

Speaker 5 (16:19):
So how because we always hear about you know, these records,
especially back then with rough riders and you know, cash
money and all of that, Like how did it work
at that time? And what's between that time and that like,
did you you had a record label? What does that
really mean? Is it really a record label? Is it
like a subsidiary of Sony?

Speaker 2 (16:34):
It's a subsidiary of Sony, and it's and it's all
you know, uh, if you want to talk about you know,
I never talked like this because I don't like to
burn bridges. But you know, the whole major label ship
is like a Ponzi scheme. It's more like the math

(16:56):
is funny. I'm saying, if you went out right now
and not I told you yo, I'm gonna give you
ten glasses, ten pairs of shades standing in the corner,
and sell the ten pairs of shades each one for
ten dollars a shade, and I tell you make eight
cents out of that. Are you gonna really stand out
there for eight hours, twelve hours selling the shit to

(17:17):
make eight cents? So now you use your creativity, use
your passion, You make the music, you promote the music,
you do this and that, and you get eight cents
while the record label is getting nine dollars and ninety
two cents. That we see you don't even know the
shit they pressing somewhere else or whatever. The case may be.
So the shit is like a Ponzi scheme, so it's

(17:38):
fun while it lasted. I mean, the record labels are
like neighborless and so they take you and they baby
you and then they throw you in the street. But
they think you're not worth no more. They throw you
in the street.

Speaker 5 (17:49):
Swiss Be said something that I never forget. He said,
you know, he went to Harvard for like that six
week program at school, and he said one of the
things that they taught him in Harvard was like that
give somebody up, don't treat them like they work for you.
Make them feel like they're your partner, and they work harder.
So he was like he related that to the music business,
where it's like he seemed like a lot of guys
get record labels, but really they're not really running the

(18:12):
record label. But in their mind, the perception is better
than reality, so they can feel like you, I got
this label, I'm signing these artists.

Speaker 3 (18:18):
But it all comes back to the top, dude, it's all.

Speaker 2 (18:20):
A predatory business. They take young black people, young Spanish
people grew up with no money, single parent homes. If
that that are talented, they music for the soul and
they know that these guys ain't educated. The lawyers that's
representing us artists or their friends that went to school

(18:42):
with them, brother in laws in some cases. And the
whole shit is predatory, the whole shit, the whole term
is like and so it's a lot of you motherfuckers
out there. It's a lot of crooks out there that's
real smart. See, I never got robbed by a guy
with a gun. I always I robbed by a guy
with smiling the bull type who talk a little smarter

(19:04):
than me, who had a big better uh uh, what
could you say? Vocabulary than me? And we think because
they look like us, or they went somewhere and they're smart,
they could represent us. And those are the guys who
rob you. So the record labels ain't no different. So
these people get next to you and they befriend you,
and they figure out the whole time they talk to

(19:25):
you and having these meeting with you, they realize that
they're trying to figure out what you do know and
you don't know. And when they figure out what you
don't know, that's where they figure out where to rob
you from. Because you're never going to find out you
don't even know about it, and so you know, a
lot of that takes place in the business.

Speaker 5 (19:41):
I told Joe Budden the other day, shout out to Joe.
You have to be educated even to ask a question.
You have to have a little bit of education even
asks a question. A lot of times with us, we're
not even in a position to ask a question with
the level of education is so low you can't you're
not even educating enough to ask a question.

Speaker 2 (19:57):
Well, that's where we go back into entrepreneurial is and
that's when we go back to business is business. So
what happened to me is I've been in the streets
since I was fourteen years old, so I left. You
got to understand everybody says that, how true their story is.
I was fourteen years old in the streets of Baby
my daughter's fourteen. She called me Today's face some dad,

(20:18):
you donna love me. That's this type of shit you
talk to a fourteen year old. I'm fourteen years old
selling drugs, living in crackhead hotels. Had to figure out
I go to one forty fifth and Broadway by fifty
dollars worth of crack cocaine, come back in the cab,
cut the shit up, make one hundred dollars proper to
buy a pair of sneakers. Go back over there with
the fifty dollars. Do this shit three four times a day,

(20:41):
risking my life, risking everything. Fourteen years old, living in
crackhead hotels where they busting people's heads open with forty
ounce bottles. I'm opening the door and it's shooting Heroin
in front of me, you know. So it's too much
for a fourteen year old. So I came in doing
the business. And so I got really big at that business,

(21:02):
like really really I'm not proud of it, but like
really really big. So I'm always was it an entrepreneur
and always looking to expand and and and do my things.
So when I got in the music business, I always
came in with with the entrepreneurialism, you know what I'm saying.
I shot the movie Night School, and and thank god,

(21:23):
uh that they picked me for the movie Kevin Hard
and and and yeah your tipany at it and my
man will pack her. But the whole time I was there,
I ain't like it. Because I enjoyed the acting. I
enjoyed being with my peers and learning from them, But
the whole time I was like, yo, I don't own
this ship. And so I went and sold the movie

(21:45):
to Warner Brothers recently movie. So I'm not like, nah,
I'm not I'm that's me. I'm like, I'm trying to
figure out how to own the ship, how to go
in there. And you know, I'm not the smartest. I'm
not that, but that's just always nontality. So I go
in to Relativity Records. It's ten Jewish dudes, and I'm
sitting in there and they start using fancy words, and

(22:06):
within an hour I started realizing, I mean, this man
out of work. Cut it up. You gotta promote, you
gotta give samples out. We used to do something when
we hustle. And look, I'm not proud about this, guys,
but I'm just telling you what. I used. Think the
beat name of cook Coake down the street and go sample, sample, sample.

(22:32):
When I got a new batch of fresh.

Speaker 3 (22:34):
Product ice cream, trunk you real talk.

Speaker 2 (22:37):
So I would go sample and I would have maybe
like three hundred dollars worth of dope, and dope fiends
will follow me and I give it to him and
I asked him, is it good? Is it a nine?
Is it ten? To count? How does it feel? How's
it coming down?

Speaker 7 (22:53):
I never got and so we had the market promote.

Speaker 2 (23:04):
They knew the new packages in you know what I'm saying,
So when I get it in the music business, I
know what the fuck they talking about. I'm sitting there.
Oh they talking about samples. You gotta get my promoc that.
We talk about that all the time.

Speaker 4 (23:16):
It's like, yo, you just if we just shifted the
same disciplines in other mediums, we could be super successful.

Speaker 2 (23:23):
Right.

Speaker 4 (23:23):
We talked about that with trapping. It's like yo, he's saying, Yo,
the game just like the Wall Street game. Right, it's
the same discipline. You know what I'm saying.

Speaker 2 (23:30):
If you've learned it there, you can apply it somewhere else.
And so like you're saying it, So I've met billionaires. Okay,
this is what I was gonna try to It ain't
about Harvard. It ain't about Harvard. It ain't about an education.
I'm being real with you. Should you have people with
that education around you to protect you and talk the

(23:53):
language you don't know how to talk. But I met
so many billionaires dead they just have that, they have
that niche. So I've met a guy I know, a
guy beyond a billionaire. He uh, he would, he would.
He owned his spot in Miami. I don't want to
tell his business like that, but he owned the spot
in Miami. Uh, cooking gowns like grandmother batas they called botas.

(24:20):
Here's a lot of latinos. So you know how your
grandmother used to cooking the thing with the little like
the apron ship not an apron but the dress and
once you cook on Sunday, Saturday, soul food cooking. They
all got them right. He made that right. He made
a start doing that old people behind the thing. He
learned business do there next thing, you know, the next

(24:42):
the next store. Uh, they own perfume thing. He wound
up buying that business. So he's selling the perfume thing.
Now he figures out when he's selling in the factory
in Switzerland or whatever. And then next thing, you know,
he started just buying companies off of no how out
and flipping them and selling them. And now he's a billionaire.

(25:03):
He never went to Harvard, he never went to none
of that ship. He just learned how to play this
game and kept flipping it. And now they look at
him like he's the greatest genius you ever seen in life.
You don't talk the same language as these people, but
he gets shit done. You know, I got another friend.
She owns a company called a Latin now she calls
it's called It's a ten hair product. She was a beautician,

(25:26):
she was doing girls heads. She ain't liked the product
she was. She invented her own shampoo. They call it
liquid Go Ship blue, out of control. She makes four
hundred million a year. So it's not about Harvard and
Yale or none of that.

Speaker 5 (25:40):
Ship is about smart you smart, I thought, we say
all the time, it's about it's about the education that
you get outside of school.

Speaker 2 (25:46):
Actly, listen to fifty is the new Aaron Spelling? He said,
got like twenty shows on TV BRO and Eastern, the
projects in South Side Jamaica. Quiz. He's just he's just
new business. He got it. They studied the business and
he applied the ship from the street in this and
it's longest because the hardest thing is ah And tonight

(26:10):
on my show, I got Daniels and I watched a
couple of interviews of his. He keeps saying, because they
wouldn't let us in, because they wouldn't let us in,
because and that's the point. The point is a lot
of people have ideas, creative ideas. Who can actually make
them happen, you know, who can get in there when
they said they won't let us in.

Speaker 3 (26:30):
That's that's what's up.

Speaker 5 (26:31):
Let me ask you this as far as diversifying, so
I never forget when you look the sneakers.

Speaker 3 (26:38):
Legendary moment.

Speaker 5 (26:41):
It was the Jordans, was it? So you look the sneakers.
So obviously everybody knows that you've been a sneakerhead for
a long time. And I believe you had a sneaker
store when he was a teenager. But now that's come
full circle where you got up in YC.

Speaker 2 (26:56):
Talk about that, and you can trust me, we the
biggest for a Latino in the black community period in
New York City. So you know, our kids always got
to see them to be going all the way downtown
to get the fly sneakers and get the fly ship.
You walk in the stores in our hood. Uh, this

(27:17):
fucking rust leaking off the ceiling. You know, you treat
us like you know, we ain't shit. Yeah, and still
they make enough money to go live in our pine
and tenor flying mansions and shit like that or for
our hood, right, So it was a natural progression saying
that I love sneaking so much and I'm a sneaker,

(27:37):
you know, collector. But to open up back in our
community show people a lot of artists, they get they
get up and they run away. We never see him again,
you know what I'm saying. And that's not what Fat
Joe has ever been about. So to open back up,
and like you said, it is a major key making
everybody your partner. You know what I'm saying. You go

(27:59):
to my store now you see the guy be on
the connon he got a rolex on like your ship
that from New York. They got rolexes on, They got
bends outside, look like the marble floor. Marble floor. Because
I gotta make sure they don't steal from me. You

(28:20):
gotta take care of them enough feel like yours, so
they won't steal from me.

Speaker 3 (28:26):
They don't put you on the menu.

Speaker 2 (28:27):
Is that you don't feed the wolves. That I ain't
never hear it like that, but that is a fact.
And so that's what I do. I make sure everybody happy.
My birthday didn't buy me ship like they chipped in
for this watch for me it's called the chandeliers.

Speaker 3 (28:49):
So what's the what's the vision for can we introduce
killing mic?

Speaker 5 (28:51):
And he was like his vision for his barbershops is
to like franchise it and have like a barber shop
and they be major city.

Speaker 3 (28:56):
Is your vision to have it? Like, uh, what's the sneak?

Speaker 2 (29:00):
I want to open the club, like not flight club
because they resell you're actually smarter than me, so let's
get the concept gone. I don't know.

Speaker 4 (29:09):
I don't think so right because they are people. I'm
a sneaker at myself, but it's like, yo, sometimes you
just want the sneaker.

Speaker 2 (29:15):
Like these people just uberized it's sneaky, right. So what
they do is they rent the spot and they tell you, yo,
bring you sneak. I'm gonna get twenty percent of our
selling for whatever you want to sell it for. If
you say, y'all want a thousand dollars to that sneaker,
they get their two hundred off to sell. They never
had to buy the sneaker, they never owned the sneaker.
They just making pc. They're like the house, like if

(29:37):
it's a gambling course. So with me is different with us,
we got to count Jordan Nike counts and stuff like that.
So we gotta play by the rules. We can't resell,
we can't spell the one in the box. We can't,
which we're grateful. But but but the answer to answer
you is, I want to open up about ten of them.

(29:58):
Like I'm actually uh moving back to New York right
now in the process, full time, full time, just totally
focused on my sneaker stores and the and the side business.
I want to. I want to. I want to open
up a fun business. See me, I'm not scared. Right
So now, anybody watches your show, they probably don't hurt

(30:20):
the smartest people coming here and talk me. I'm you
could call me dumb because I'm like Bugsy Segull. I
will go to the desert and bill Bakers. I don't
give a fuck if I lose, I lose win. Hey,
with geniuses, that's me. I'm not scared money. I'm not
scared of money. I'm not scared money. So with me,

(30:41):
I want to open a business. I don't know if
I should talk about it, but uh, but it's gonna
be personal and I'm gonna work there. I'm gonna work
at the shot, run the shot in New York City.
I'm gonna run the shot some day to day vib
some day to day vibes. I want to open up
you know, I'm pre betic. I been diabetic since I
was fourteen. I want to open up a bakery strictly

(31:05):
for diabetics, no sugar, no sugar, for the kids that
are struggling with weight issues. People are healthy who want
stuff like that. There's never been a bakery with actually
taste the dishes, and you get you knowing that now
they got mony food sugar, they got all different types

(31:26):
of uh.

Speaker 5 (31:28):
We should we should connect fishy flavors, we should connect
him with So jay Z invested in this company. I
forgot that the woman's name. We interviewed her too, but
she her kid had a food allergy allergy. She quit
her corporate job where she was making a nice amount
of money and she started a line of of cookies.

(31:49):
And it has like the non allergetic thing, the vegan thing,
the thing I'm gonna do.

Speaker 2 (31:54):
But I'm gonna do it for uh pretty much low
sugar into close to no sugar, no sugar, a taste
delicious And now I want you work there. I want
to be behind account with the chef I'm in there,
thinks him crazy. Everybody thinks some crazy. You're gonna fat Joe,

(32:17):
shoot got fee, you know what I'm saying. And I'm
behind that calendar. You're gonna see and it's going to
change the game because at the end of the day,
you know, the health crisis in America, especially in the
black and Latino community, has a lot to deal deal
with sugar issues. We gotta start educating. Make stuff the

(32:37):
tasty so that I know if I have that option,
you know, I would prefer that rather than you know,
fuck myself.

Speaker 4 (32:44):
I feel like you've done that, man, especially in the
health side. It was used to be fat Joe, and
now it's like, yeah, we just gotta call him Joe.
He's lost some one's weight back.

Speaker 2 (32:53):
You know what I'm saying.

Speaker 4 (32:55):
I feel like I feel like you've always given back.
So you said that you want to do that for
the kids, but I heard the story where you did
that with the sneakers too. It was your love for
sneakers and your love for kids, and you said, you
know what, I'm gonna go back to the schools in
the Bronx and as an incentive for them to improve
their grades as an incentive to improve behavior.

Speaker 2 (33:10):
I'm giving sneakers to the entire school. So how did
that go? Speakers to the classes the number one class
who improved in reading grades and behavior and uh and
the charity knits right, that's a big one. And so yo,

(33:31):
the bullies became the geniuses, the bullies in the school,
the kids. That was the biggest problem. This that man,
I went up in there and we did it to
what like ten schools or something, moving DS junior and
when you see the guys that are one of these
guys as bullies, they start crying. I used to come

(33:52):
here and start with people, and now I love my
classmates and I'm so proud of my class. And I
knew that if you because I had, like I told you,
I came up real, real tough. And had you told
Fat Joey from far As Projects, it was a chance
he could have won some Jordan sneakers. By I'd have
been a plus student, you know what I'm saying. So

(34:15):
it really really the empirical data, uh was incredible. The
grades shot up to just everybody competed for the Unfortunately
I couldn't give it to every kid in the school.
You know what I mean, because it'd be too expensive,
but it was really really great. And what we do
a lot is we constantly give it back, right Like

(34:36):
I mean like constantly giving back, you know the thanksgivings,
not the thanksgivings, the Christmas thousands, families, groceries. I'm not
talking about this. I think groceries for the thing. We
try to do as much as we can. You know,
COVID nineteen hit our community bad. The kids couldn't go
to school, so they needed laptops. We bought it tons

(34:57):
of laptops and donated it to the schools ship. We
don't even talk about you know what I'm saying because
I'm blessed, saying we all blessed, you know, when we
can wake up and eat a lobster or steak if
we were really blessed. So we like to give back
as much as we can to our community. So it's
almost become My stores have almost become a hug to

(35:20):
how you can get in touch with that Joe. Let's
see if you're you get them to donate some ship
in a few years. You know, yo, what's going there?
Y'all tell a big man, yo, I got some ship.
I got to talk to him about some autistic kids.
I know his son is autistic, and they work that
ship and then they wind up getting the meeting with

(35:41):
me and we wind up donating shit. That's a beautiful thing. Man.

Speaker 5 (35:44):
Let me ask you this, how well two questions about rap?
How important is it to diversify? We talked about multiple
streams of income a lot right for your rap. I
mean you're you're blessed thirty years in the game that
I feel like rappers like football, the aversh rappers, Yeah, right,
like three years, right, So you're getting money for a
short period of time, but now when it stops, it's over.

(36:07):
This is why a lot of athletes go broke because
it's like, no matter even if you make ten million,
you're living like you make ten million, which is cool
while you're making ten million, but then you go for
making ten million to zero. So how important is that
to diversify and have other stuff going?

Speaker 2 (36:19):
First of all, you gotta believe, you gotta live in truth.
You gotta believe it, you gotta live in reality. So
it's hard for us because we realize I win't broke
these times, you know, millions after getting millions, ten million, dollars,
broke four million dollars.

Speaker 5 (36:38):
How that happened? After more bottom more bottoms? Do you
think after the first time, you wasn't like all right,
hard stop.

Speaker 2 (36:52):
Oh. I walked out that bank. My asshole was so tight.
I felt like you beat me to death with this
fucking mic. I was like dolphin with a hole in
my head. Ship was different. That ship was buzzing like.
The lady was like, I'm sorry, mister Carter Gena, because
I used to go there every day for like fifty
thousand cash every day in the bank, give me fifty

(37:13):
thousand cash? Can me thirty thousand casts? Can be fifty thousand?
You think you can't run out of that ship? And
one day I went there. I'll never forget. It was
across the street from Yankee Stadium, that bank that chased
She said, must be a problem money in here, mister.
I was like, I walked out of there. I was like,

(37:36):
and I had to go back at it. I remember
I got on my knees and I prayed to guard
every day, like on.

Speaker 5 (37:44):
The knees, like negotiating with but if you just one
more tre.

Speaker 2 (37:51):
Knees man, not just praying, you know, pray anywhere but
on the knees staring at the Jesus poster like please
don't let it go out like that. And from the
drug game to any other game, I watched people have
runs that have their money and then lose it. Andy
be like, yeah, he used to have it. You know

(38:12):
what I'm saying. And unfortunately, the only thing people seem
to respect is the bag that you got money. It's
the only difference in fact, Joe walking in here then
another old school rapper that came out with Joe just
missing his front teeth. When Joe come in here, he
smelled good, he's still flying. Just oh he got the bag.
Respect this man. Let's talk about this. Respect the bag,

(38:35):
out of respect the bag. What's the catalyst that brings
you back well at that time? Each time? Is it
like yo, lean back, took me out of here.

Speaker 4 (38:42):
I feel like you are consistent with like, yo, you're
gonna give us an anthem?

Speaker 2 (38:46):
That's not easy, bro, I know, I mean we don't
see it. We don't see some people is lucky. That's unfortunate.
That's unfortunate, because to have one hit record is a miracle.

Speaker 3 (39:00):
That's a fact.

Speaker 2 (39:01):
You got a fucking miracle. I always say I'd rather
be a woner hit wonder than to no hit wonder, Like,
at least you gotta hit. You walk the red carpet,
you see your favorite might even fuck one of the
most famous army. You get money, then you run out
of it is when you did it right, and then
another thing to rap forever and never get a hit

(39:23):
and so but to constantly do it over and over
and over and over and over again.

Speaker 5 (39:29):
That song that you got right now is my favorite
song out right now. I've said it several times.

Speaker 2 (39:36):
Another vibe.

Speaker 3 (39:37):
Yeah, so it's like.

Speaker 2 (39:39):
But so that's quarantine music. That's d nice.

Speaker 3 (39:43):
It's a mashup. It started as a mashup, right with.

Speaker 2 (39:46):
You fucking incredible genius and the way he mixes his
ship he's at.

Speaker 4 (39:54):
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Speaker 2 (42:43):
Adac, I don't want to overhype him.

Speaker 3 (42:47):
He's nest he told me I didn't know about.

Speaker 2 (42:49):
Him at all. It's different.

Speaker 3 (42:50):
He's I don't know.

Speaker 4 (42:51):
Way, you must have a program where he's studying the
beats permitted because the way it blends sounds like, Yo,
that should have been a record.

Speaker 3 (42:59):
How do you get that samp? Because it's like Rihanna sample,
it's a sample.

Speaker 2 (43:02):
So that's business like exactly. So Dre heard him, and
d was like, Yo, you will not fucking believe this.
I was like, what you're saying. I was in the
Bahamas on vacation. He was like, yo, I want to
send you some ship. So he says, clip of the
kid playing the music? What the fuck? That ship is crazy?

(43:23):
And then Drake called me. He said, you will produce
that Ship's one thing to DJ, it's another thing to
produce the snare, the this, the that, the right loop,
the right you know, produce unsir. Dre produced it and
I was like, this ship is crazy. So then he
got back from vacation and we did Callus Studios, Callus Studio, different,

(43:45):
Callus Studio, got palm trees. They give you cappuccinos while
you're recording. Nah, it's a movie. Smells like a billion
dollars you're looking at water and ship like it's different
to caleng in there with me. Dre's in there with me,
and we actually wrote the song together like and we
The last time we did that was leaned Back. The

(44:08):
very last time DJ Kalid Cool and Dre sat down
and plotted on a record was lean Back, you know,
because after that Calid got his career. I do my thing,
they do they thing. The last time we collaborated and
plotted was leaned Back. So we up in there and
call it comes back with We're back to take those

(44:28):
in the sky, my god to take those I'm like,
oh shick, call it so cal it made that he
came up with that one line back to go.

Speaker 3 (44:36):
So you're only in the sky, my got to take those.
That's hard. That's the big play for the sky.

Speaker 2 (44:41):
We was like, so we was like in his zone
and and that he's down as a writer.

Speaker 5 (44:47):
That's how I know that came with that line he
came up with.

Speaker 2 (44:52):
So I go boom uh. So we up in there
and we do it. Then I call a kid m
the kid kid called me back video and like yo,
he was like, yo, what I've seen what you've been
doing that? And then play it for. I said, listen,
we're gonna give you the the video writer, publisher. You're

(45:12):
gonna get paid, like you know, come on, man, take everybody,
take everybody. He's my partner now now you know him
is following with the young kids. He's going crazy out
there with the young kids, the young kids. Is we
posting the ship this? This? That? Because they said, yo here,
they ain't fuck him. They ain't fuck him. That's what

(45:33):
I mean my partnership. Everybody together win. We all gotta win.
I learned that from the Billies. I learned that from
the billionaires. Everybody gotta win everybody. You cannot win on
your own, bro, it just won't happen. Everybody gotta win it.
And us we like to be like little kids that
when you play with the boy, you me me me
me me me me Nah.

Speaker 4 (45:53):
But you gotta pass that ship off, man. I mean
you do that effolessly like ever. I mean, your relationship
with Callage, we can see it. I was Colan d
we can see that. So we got the Rihanna thing.

Speaker 3 (46:03):
What time you got to do that call Now?

Speaker 2 (46:05):
I was just gonna say, oh, well, the Rihanna thing,
got that CLI and Luther. That's That's what I'm saying exactly.
So how did that go? You know, Luther's my idel man.
Luther is my favorite single of all time. And I
do believe because I sent those vibrations out my whole life.
So I've done like big interviews, bro, like TV awards whatever,

(46:26):
like big ship. You can google it. I've always put him,
even before Michael Jackson. I don't The last thing I'm
thinking is his family is seeing this, and the fat
Joe's a big figure, so I'm thinking they're seeing this
because they don't clear, right. So then when the sample
guy goes to them and say, yo, we got a sample.

(46:47):
You know, we don't clear and he was like, we want.

Speaker 3 (46:52):
To do this, They're like, no, we that Joe.

Speaker 2 (47:02):
They was like, we want to do this. And then
they had known about the amorphous uh mash up and
they was like, we love that little kid too, and
Joe's doing it with the kid that yeah, is Rihanna
gonna clear this? And that was like and then it
was just she cleared it. It wasn't a problem. And

(47:22):
then and and she sent the message. She sent the
message in my publish he said, he said they cleared it,
and she wants you to know she loves everybody.

Speaker 5 (47:37):
I love Rihanna, Bro, everybody killing Bro?

Speaker 2 (47:43):
How's everybody doing? It's the big big show man. What's
going on? Baby? How's my family doing out there? Well, listen,
let me tell you man, I appreciate y'all what y'all
done for me, my whole entire life. You know, I'm

(48:07):
indebted to y'all. You guys have always supported me. Kobe,
you gave me my first show ever, Flow Joe and
Cam then. I know we don't want to bore people
with the story, but my first show ever was you.
You know, I love you. We're family, and you know
I got this new song out and all I'm trying
to do is uplift the people and bring bring the

(48:29):
light out and make people have a fun time. You know,
we lost a lot of people. You know a lot
of people are depressed, they lost their jobs, and all
I try to do is make a song. This is
the first song I have ever made to just really
bring joy in people's.

Speaker 3 (48:44):
Lives in the game.

Speaker 5 (48:46):
So look at business and action. Yeah, so that what
just happened? The interlude? All right, tell us what just happened?
Because that was dope to actually wishes that.

Speaker 2 (48:55):
All right, it's different radio groups. Is Radio one is one,
and then we got Doc Winters and so you know
they onn like thirty forty radio stations.

Speaker 3 (49:13):
Clear channel, clear channel.

Speaker 2 (49:15):
Clear channel is a little bit small, smaller, but it's
big like that too. Clear channel is big. And then
and so that was the call before. You know, every
week they add new records to radio. So that was
the call with like maybe twenty program directors. These are
the guys who pretty much are the wizard of ours.

(49:36):
They picked the records to get played. So every artist
goes and makes it pleted them and tell them what
their music's about and could you support us? And sometimes
they support, sometimes they don't. But you know, Fat Joe
has always been active in COVID. I can't do it,
but you know, I think I'm one of the only
artists that's been around as long as me and it's

(49:56):
been as successful as me, that still gets on the
and goes do promo tour and goes to every little
milk and cranny radio station. It's crazy because when I
talked to him, I just talked to a PD program
director from Providence, Rhode Island, two days ago, he does
rhythmic and he was like, yo, you know, you always

(50:17):
come in here and I'm talking to him. I visualize
the radio station and in Providence He's like, you always
get a diapepsi right there in that first machine and
then you come and I'm like, yeah, man, and you know,
but that that is part of it, you know, kissing babies,
going around, you know, and knowing everybody from the mailman

(50:37):
to the boss. And that's where some people mess up
because you know, and that's when you move out with
the regime. This is all about business. Regimes means somebody's
the boss, and you walk past everybody, you think you shit,
don't think you up there and you in with the boss.
And the boss is the boss for five years, ten years,
and you sit in the plus couch. But they fire

(50:57):
that guy, you go with him. You're done.

Speaker 5 (51:01):
That's like when Yay when he was like Puerto Rico
three days probably with the TDS.

Speaker 3 (51:06):
Now they got replay everybody.

Speaker 2 (51:10):
Man, he went out there, everybody, whoever you name, Beyonce,
anybody like, you know, we need these guys, you know
what I mean. The way you get more streams, you
generate more money more than popularity that someone blows up
is through these guys playing your music, so you know
you got you know, smart artists, Uh, politics with them.

(51:34):
The difference with the young artists now they're more streaming
artists as to radio artists, so they feel like they
don't have to have a relationship with these radio guys
or whatever. They just put their music out and the streams.
You know, I believe in networking and any business you
you in it and you basically as good as your

(51:57):
last relationship.

Speaker 4 (51:59):
So you talk about this a lot about the diversification
of your career. He said, it's like a pizza pot.
So you had managing careers. You obviously the executive he
started acting a little bit. Hopefully we're going to see
more of that.

Speaker 2 (52:11):
Uh.

Speaker 4 (52:11):
And then obviously the sneaker stores. But touring has been
obviously with Covid out of the out of the mix.
And so you become a huge, huge I mean you
were obviously Joe Crapp before, but like on Instagram, big,
the big, big, big.

Speaker 2 (52:27):
The big show. IM forgetting I don't get guys, I
only get like accolades, and you biged me up.

Speaker 5 (52:34):
I'm gonna let you, gonna let you finish, but I
want to just make because I used to play ball,
so I'm a huge basketball Let's do that. And I
never forget, Uh, this is when the tournament one fifth
was popping. What was the name when Mousey started the
tournament try State. So that's the first time I actually

(52:54):
had seen him, and I already knew it was him
because it was a Fano.

Speaker 3 (53:00):
I already knew.

Speaker 5 (53:00):
I want But I'll never forget the legendary Rutgers situation.
I was actually there for that and with the jay
Z situation blackout and the blackout day, well the next
day after the blackout, and.

Speaker 2 (53:13):
I was when I won the championship championship. Yeah, don't
forget that point.

Speaker 3 (53:17):
I was there.

Speaker 2 (53:20):
I was there and actually seven championships.

Speaker 5 (53:23):
I was there and the coach you know at that
you know, as a player, I sucked.

Speaker 3 (53:29):
Yeah, yea. Joe.

Speaker 5 (53:30):
Joe was there like fifty deep with the big t
s Shain and you know, Brooklyn was heavy there, Like
Brooklyn came heavy and he was like.

Speaker 2 (53:39):
Yo, jed of that. He was like, well, you're man
that I'm here there.

Speaker 3 (53:45):
I was the legendary.

Speaker 2 (53:49):
Started that that guy referring.

Speaker 5 (53:51):
To that that was now I say that to say, yeah,
that was that was great time just to witness that,
because it was like, you see a lot of people
you don't see in person.

Speaker 3 (54:00):
Some people what you're saying.

Speaker 2 (54:01):
When Joe was acting like that, you say, he's the
real motherfucker. This guy's and in the middle of the
ship like, Yo, what's ups go? I think that I'm
not the I'm not the real I'm here, what's up?
So I know Brooklyn got mad at me that day.
They like this motherfucker out here flexing for real. And

(54:24):
I was just really offended, you know, because I was like,
you know, I had pretty much vitalized the Rucker. The
Ruker had fell off for a couple of years, so
I started putting in you know, I'm and there was
bad business one on one if you're an artist watching.
I loved the Rutgers so much and coaching the kids

(54:46):
out there that I wouldn't do no shows in the summer. Meanwhile,
they What's Love is number one in the world, and
they offered me one hundred and fifty thousand to do
a show and tours, and I'm like, nah, I got
a cold at the Rucker and Steph coming to Steph coming.
So it's like, so, I'm like, you know, I was

(55:08):
out there and I put my heart into rebuilding this thing,
and then here comes jay Zon and jay Z he
win everything. He got the most beautiful chicken the world.
He got. This guy just can't fucking lose, right, So
he coming up in there. He had to know when
he was coming in the ruck and it was gonna

(55:29):
be a fat Joe jay Z situation. Plus we had
unspeakable things in the past, the history right there was
a big history and then it all calmed down and
then he comes to the ruckers. So I'm like, I'm
still young, I'm still on my bullshit, you know. Uh.
And so he's coming in. I win the game and

(55:50):
he got the next game. He's walking in, it's fucking
Beyonce walking right behind me. Did He's dancing in the
middle of the can take my ship straight up? I'm like,
he came to take my ship. I had this ship
on lock, right, And you know, once you come in,
I'll tell you something that happened to me that day
that I had never seen. I was the King of

(56:11):
the Brooker. I brought it back Allan stephan Orberry, whoever
was whoever you thought of. I brought him out there.
I brought this whole ship up. When I walked in
that park that day, I seen a bunch of motherfuckers.

Speaker 3 (56:25):
No, I was deed, I said, because I.

Speaker 5 (56:29):
Was ever seen some people turn their back on me
so fast. It was like, yeah, I was like, I
was there. I was there, and I remember you got mad.
He was like, where your man at? It's like Brooklyn,
where your man at?

Speaker 2 (56:42):
My motherfuckers was waiting.

Speaker 5 (56:44):
Legend every moment because it was on the radio after
the night the night before. With that, with that, I
felt he came up. It was the night before. They
was on the phone call and I think OG won
and they was on the phone old you want Flex
Jay and Shock and Shack call. Shock called talking crazy.

(57:06):
But Shaq was lying because he wasn't there. And so
I interviewed him recently for the Big Big Show and
I see, yo, shack Man, how could you go against me?
He said, I'm gonna tell you that you.

Speaker 2 (57:16):
I was not there. I was not going to play
against you. Now, if Shaq wasn't there, game, they had
Lebron if he was coming, but he was straight out
of high school.

Speaker 5 (57:27):
I had Carmelo. They didn't really have. They had lou
Flora has no I'm basketball feeling. I know because I
was with them, because my straight out of my me
and Francisco go see a shot to Francisco. I know
who they had. They had to fashion tell for it
they had, they didn't have it. He had, Bron wasn't there.

(57:49):
I'm saying that's what was supposed to be. But I'm
saying the people that was physically there had Al Harrington, step.

Speaker 2 (57:55):
Step in the in the shoutou in the hotel room
on fifty seventh Street. AI and Mike Bibby. This is
when they both was you know, the biggest right, So
they was down there waiting for me. So I was
gonna bring him in the halftime Ai, my Biby just

(58:16):
to fuck the park up straight. Hamilton. You know what
I'm saying. Coming at halftime, Hey, Mike, we had Zach Randolph,
we had steph.

Speaker 3 (58:28):
We had Al harringon Harrington, he was there.

Speaker 2 (58:33):
Carmelo was on standby, he was coming to I mean,
we we smashing them around it. Then my regular team,
you know, Rayford, Austin a Butter Korea, you know, we
had them.

Speaker 4 (58:48):
We had the boys out there probably he's the longest
person tenure person that played with you.

Speaker 2 (58:53):
Yeah, he's fed. Joe would have never want to uh
chip without career.

Speaker 3 (58:57):
You're not putting the team in Dykeman. His biggest, biggest
his uh I get I'll get to that his i Q.

Speaker 2 (59:06):
We're smarter than everybody. So what I learned about basketball
players is you could get the best, best, best physical
guy could jump to the moon and back. But if
they dumb when it's when when the chip is on
the line, they're gonna fuck it up. They're gonna stink
it up. Now you get somebody who's very very, very
very talented. And if they're smart Kobe was smart. Smart players,

(59:30):
if they smart Chris Paul Ship like that, they make
the right play at the end of the chipron how
they went on. Because I'm not imagining that.

Speaker 4 (59:38):
I'm like in the huddle in my mind, like when
you're coaching these professionals, like what's like they're like, Joe,
we got you.

Speaker 2 (59:46):
I take this serious. You can see my veins pop
out head over here, and they know him. They know
I'm worse than their coach because their coach, the coach
looks at them like, Yo, this guy's work. I'm telling
them Fagio screaming on nigga, Yo, don't come in you
want to be pussy. You take that ship to the bay. Nigga. No,

(01:00:08):
I'm going crazy. And then one day Jay Smith came
out there played against us. He might have scored fifteen
points in the role like he was cooking. There's when
he was on one and I ain't gonna lie. I
was in the huddle and I loved Joe Smith. I
was like, hurt that nigga. They were like, Yo, what
do you mean, come up in there? Hit that. They

(01:00:32):
hit that boy about three four times. The rest of
the game. He was shooting three pointers and never come
to that basket again. I was like, fuck, that hit him.
Hit him. He got to feel that motherfucker. Then we
had my brother Raoul. I don't know if you know Raoul.
My brother Raoul, he wear a big t s JA.
So Raoul was a bruiser. He don't even know basketball.

(01:00:52):
Send him in there certain games just hacking niggas. He
come up in there. He be the only reporter come
up in there. The whole team started laughing, like, oh ship,
Raoul going there. Hurt the motherfucker. He gonna make a
feeling and one, but you're gonna fill that ship. They
already know Yo doing this thing in there, man Rick mhonne.

(01:01:16):
It's crazy, that is a fact. Man. Raoul, we used
to do a little he had a big tears. We
throw the jersey on him. You're going there, Raoul, take
the blood out of his head. We had to hit
a nigga about three four times. Come back out all right.
They know to keep it. You know you ain't doing
all that ship against us. That was a great to it.

Speaker 4 (01:01:36):
So I wanted to get to what was going on
now with the big Big Show, the Big Show, because
it's like it was a perfect time and obviously everybody's home,
everybody's on I G. And uh, I'm trying to figure
did you what made you decide to say? You know what,
I'm probably the greatest, one of the greatest storytellers that
this game has ever seen. I need to share these
stories with the world via I G. What was that process?

Speaker 2 (01:01:57):
Like, I've always been one of the greatest storyteller And
so when you get somebody like Kanye West calls me
just to tell them stories in the studio.

Speaker 5 (01:02:06):
And tell me your story, Kanye different tell me your
story for you the inspiration right now for Rell.

Speaker 2 (01:02:14):
Forrell used to call me to the studio just to
be sitting there like yoga. I tell you to drug
dealer story. Tell me y'all ship over here about I was.
I've always been behind the scenes, the best, one of
the best. So I give it three. I give Nori,
I give IRV Gotti, and I give fat joke.

Speaker 5 (01:02:33):
You know, we got thrown there the best story that
we've come across personally. I thought you saw music we've
come across personal Chris Gotti the same things, dynamic, legendary, No, no,
he is.

Speaker 2 (01:02:46):
Legendary, but he's not better than Nerve. Herv is the one.

Speaker 3 (01:02:49):
I mean, Chris, Chris is, Chris is.

Speaker 2 (01:02:53):
Yeah, you can hours hours We're told Chris and Erve
like you know what I mean. So yeah, that family.
So you know, we always been the best storytellers. And
I've always known that. I've had the ability to have
fifty cent just told me that the other day. I've
always had the ability to, like, when I tell you something,
you can actually see it. That's actually how I've always

(01:03:16):
made my music too, because I always my best friend
is in jail for life, right so I always made
my music and wonder how he would where would it
take him? In his cell Like he could turn on
his headphones and he listened, and he feels like he's there.
You get what I'm saying. And that's how I've always
done my stories. It's like, you know, just to take

(01:03:39):
you there, like you could feel like, y'all, I was
really there. That shit crazy. He's explained there, I can
see this shit. You know what I'm saying in your
own mind. And the big big show was it was
COVID really really scared, you know, pre diabetic shit was
just killing every fat dude in the world. I knew
every diabetic, every scary and stuck home. I wouldn't go outside.

(01:04:03):
I would not go outside, right, And then one day
I put on my live and I have fun with
Talking Ship and then my daughter and Dre was like,
you need to go on again, tom right next day,
I know, three days later, we had a show. He
was like, Yo, it's the big, big show. It's on
every day at eight o'clock. And we got sponsorship. Right,

(01:04:24):
So now that the tour money now becomes sponsor money.
In the yeah, I might have made as much money.
Maybe perhaps perhaps perhaps I might as I might as

(01:04:47):
equal to my tour money without tourings and home just
doing like the big, big show, and that has letter
to other things. You know, we Trilla, Wi Wild, Cherry
Pepsi Talent show, you know, just led into all this.
Like you know, people are like, oh, social media, you
know what I'm saying. So a bunch of a bunch

(01:05:09):
of bads.

Speaker 4 (01:05:09):
And the people that watch you, now it's not like, Yo,
they know you from music, they know you from this.
It's like, this is the personality, this is a show.

Speaker 2 (01:05:16):
And there was always a big injustice, you know, to
the fans because when I grew up, like you see
in my lifestyle, I said, back then when I wentn't
even posed for pictures, you know what. I many times
I've been next to Tupot Biggie and it was like

(01:05:37):
the wax ship to ask for a pick, like and show.
Everything at that time was about privacy. I would literally
come if I came in here years ago and they
was having an advance, I was staying in the corner
because I didn't know y'all. Y'all would be like, yo,
that's one motherfucker, and I would just sit there and
just be like they. It didn't allow us to be

(01:06:02):
our true personality. And as she just went by and
through social media, everybody could open up and do a
little something. You know how many people just heard my music,
but now they see the show and be like, damn,
I ain't noticed, dude, that's you're crazy. Man. Do it
for a minute, Yeah, it's so. And so it allows

(01:06:24):
me to show you my real personality.

Speaker 5 (01:06:28):
Before we ended. I want I want to go on
a teachable moment. That's a finance moment. It's an unfortunate moment,
but I think people can learn from it. When you
went to jail for a couple of months, and from
my understanding, correct me if I'm wrong, that's that's financial
related because I guess your CPA wasn't paying the taxi.

Speaker 2 (01:06:43):
It was the one time I didn't do the crime.
I've done many crimes want me to do. I'm not
gonna lie to you. That's the one time I did
not do the crime. It's the craziest ship in the world.

Speaker 3 (01:06:56):
What exactly happened.

Speaker 2 (01:06:58):
I had an accountant. Every month, I'm sending them wire transfers, well,
wire transfers from your bank account to them is a
paper traip. I'm sending them money to pay my taxes
and everything every month, you know, twenty five thousand, big money.
And one day I go to buy a car, and

(01:07:21):
so I was more embarrassed than anything. So that the
guy from the car dealer was like, are you sitting down?
And I'm la. Says here, you haven't paid for none
of your houses, your mortgages, says here, you haven't paid
none of your car notes. Says here. I'm like, are
you crazy? Like are you nuts? So I call up
the account. When I called him up, he said, don't

(01:07:43):
kill me. Don't kill me. I said, I'll never threatened you, bro,
don't kill me, I said, bro, I send you wire
transfers every month. It's saying you ain't paying my shit,
like are you fucking serious? Like boom. So from that
point had to go. I called Pitbull. Pit Bull gave
me his account right around here. Who's still my account

(01:08:05):
to this day. When it went there, it was like
this is bad, Joe. This man they pay you your
taxes in two years. And so, uh, we contacted the
IRS and told them, yo, we have an accountant. We
got to proof the wire transfers. You know, we want
to pay up to date when we alarmed them. And

(01:08:28):
so the next day it came to my house. I
was in the studio with court train and my wife
calls me a nervous She's like, Joe, the feds are here,
Like the feds. You know, I don't know what they
so like the Feds. I was like, Yo, put them
on the phone. So the guy gets on the phone. Joe,
where you at? I said, what you mean? Like, yeah,
we want to talk to you. Where you at? I

(01:08:50):
said about what he said? You know these the taxes.
I was like, oh, yeah, you know we contacted you.
You know my account, we contacted you. He's like, no,
this is criminals.

Speaker 3 (01:08:59):
So now I'm know stop talking.

Speaker 2 (01:09:03):
Once he said it scriminal, I was like, yo, I said,
you know what, I'm officer. I'm gonna have lawyer call you.
Right after this, he was like, bo where you said? Bro?
You in my house, Bro and my family. I can't
go nowhere. In fact, Joe and famous, my lawyer'll call you.
So my lawyer called them. Long story short, my lawyer

(01:09:24):
met with them and showed them the wider chances of
the guy Robbie and didn't pay my ship. And they
was like, hey man, we believe Joe as the leader
of his household. It's responsible for who he hires. And
so instead of trying to really rock him, we're gonna
give him two misdemeanors and he can get two years

(01:09:46):
in jail or get probation, pressing luck. So I wound
up having already gave this dude the money to pay.
So I wound up paying these taxes again that already
paid before my court day. So I wound up paying
a million in two hundred thousand before I go see
the judge. So now I know other people had these problems.

(01:10:07):
They only got probation and never went to jail or whatever.
So with the greatest letters you ever heard of your
life with the Feds, you won't vouch for him in
the FEDS. You won't if you knew he was guilty.
You'd be like, yo, bro, you with the sheeps, nobody
writes a letter for nobody in the Feds. Nobody. They'd
be like, yo, piece of the God, piece of God

(01:10:31):
season when you get home, bro, like I'm gonna hold
you down out of him. But yeah, yeah, yeah, yeah,
I ain't got ship to do with this, because you know,
we all know that the Fed you get niggas hot.
That's how it happened. You get me high, I get
him how you get him stairway right? The letters they
wrote for me. I never realized I had donated so
much money to people. It was like, so there was

(01:10:53):
a guy when he was in prison. Uh his name
is Terrence. When he was in prison, and he uh
uh noticed that parents and family could not see their kids,
you know, due to they didn't have to travel with it.

(01:11:13):
Long story short, I gave this guy a fucking a
bus right ade society hundreds of thousands of hurricanes and
fucking Santo Domingo and Haiti hundreds of thousands, like and
so all these people were writing letters on my behalf
like Yo, this guy's the best. This guy gives back

(01:11:34):
to the schools computers. This guy this I don't know
how I went to jail, bro. And so the lady
was like, listen, great guy, actually remarkable, and you should
do this is what she fucked me up at. But
you can't really argue with the judge. Right when you're
about to give the turn, she says, you knew your

(01:11:54):
knew wealth should be found with your families and your
friends My family was, My friends and family was in
the courtroom like three hundred deep. They shut that bitch down.
CALLI was in there. Everybody you know, aunts and uncles,
you know how you got them aunt and uncles that
never leave that crib, that never leave that hood. They
was in that motherfucker for me. My family was in

(01:12:16):
there deep. Nigga flew in from Florida, from every the
niggas was in there like yo boom. So she was like,
I gotta give you this time. So they only gave
me four months.

Speaker 5 (01:12:27):
But and.

Speaker 2 (01:12:31):
When I walked in there because I had paid it off,
they had gave me a penalty. So they said it
was a penalty. There's nowhere I couldn't cop out if
I didn't take this penalty. The penalty was a million too.

Speaker 5 (01:12:45):
You paid a million two in taxes and then another
million two in a penalty, and you already have to.

Speaker 2 (01:12:51):
Mention five hundred thousand for the lawyer and to mention
fifty thousand for the the forensic.

Speaker 5 (01:12:56):
The money that you already paid previously, that you thought
you actually paid happen with that.

Speaker 3 (01:13:00):
He just robbed you. Just he was just to taking
the money.

Speaker 2 (01:13:03):
Bernie made off Ponzi skin. So he wound up telling
on a bunch of other motherfuckers that and he got away.
Like so, you know, I never heard about him, I
never seen.

Speaker 3 (01:13:15):
He didn't he didn't get jail turn. I don't think so,
I don't even know.

Speaker 2 (01:13:18):
They just was like, you can't ask about it, damn,
because you know, normally I think you can assume him,
like now he's with us, you can't ask protection.

Speaker 4 (01:13:27):
On top of the money that you lost for actually
being incarcerated, you could have been outside rhythm.

Speaker 2 (01:13:33):
So when I come home from jail, because I'm pretty
much do everything but sell my asshole to pay these
people before I go to sentencing. Right, so when I
do four months in jail, I come home, I'm working Africa,
the slav poland China. There wasn't a stone on turned.

(01:13:56):
They had the fact Joe Show, Philip Peens like anywhere
I was going to get that bad because I'm not
used to you know, I'll tell you other the streets
is at fourteen, I'm not used to my money being low.
I'm not used to my family ever asking one thing.
I can say, God bless my family never realized that
we had a problem. Wife was still getting burking bags.
You know, my daughter was still going to private school,

(01:14:18):
my son to private college. I was bussing my ass
to make sure everybody. So at the end of this year,
so I do four months when I go to the
eighth month, I mean eight months later to do my taxes.
They congratulations, you had a hell of a year last year.
You made a million two. I said, I made a
million two. I'm broke. What are you talking about? You

(01:14:40):
made a million too. You just paid us, so now
you got to you gotta pay the half on that.
So it's just like a spiral. It never ending, never
ever didn't thank God, when all the way up came out,
it wasn't like I was all the way up. I
made sure they was all the way up. So the
first thing I do I was a taking no money.

(01:15:00):
I wasn't. I was just saving Boom came to them
with that penalty one point two million. Now I'm a
free man. Now now I'm gonna give me the funk alone,
you know, and I've been great, thank God, ever since.

Speaker 4 (01:15:13):
I can't end on that though, because I mean that
that story is crazy, but we got to end on
something else. You've been consistent and that's your fresh being fly.
I mean, you don't miss a day.

Speaker 2 (01:15:26):
I told you.

Speaker 3 (01:15:26):
I told you Detroit Red cleaned up.

Speaker 2 (01:15:33):
I mean I go in stores and I'm just like, yo, man,
there's no where you finding these sizes. How does Joey
krat stays to relish on Instagram styles? Calid? That's what
we get in these silk shirts. Now, you know there's
different ways, man. You know I've been you know, I
used unfortunately it's sad to say, but I used to

(01:15:53):
hustle to buy sneakers and fly. You know, I came
out in the ear where everybody was really really fly,
and so we always been, you know what I'm saying,
risking our lives to be fly. You know what I'm saying.
And now that I'm legit and I make enough money
to be flying, I mean, you know you are literally
going to walk to the casket saying, Yo, he don't

(01:16:17):
play and I don't got a power. I blow the bag.
I'm fixing it. I don't like yo. I told you,
I told, I said, YO. Wife looked at YO. She
like that was a burning bag on my She said,
that's her mass silk. That pink silk is different. I said, yo.
I don't know where you get any clothes like that

(01:16:39):
Fendy ship. This linen I got her mass sneakers on.
I'm like, I love it. I dress up for anything.
During COVID, I was coming downstairs to my house for
the second floor to the first I was coming down
with the with the get fresh for no reason.

Speaker 3 (01:16:53):
That's how I cam. He was like my man on
house arrest, get him fly and you don't care in
the house.

Speaker 5 (01:16:58):
He's fresh, like about to some cereal media dress just
cause just to watch, just to fresh, you know what
I'm saying.

Speaker 2 (01:17:07):
I wanted to welcome Y'll to Miami with his ship
because I'm in Miami. But uh, you know New York.
I know how to pull all a pair of TEMs
and fly hoodie.

Speaker 3 (01:17:20):
Just don't.

Speaker 2 (01:17:20):
They don't.

Speaker 4 (01:17:20):
They don't feel the same with this, with this Miami
breeze there just feel a little bit better.

Speaker 2 (01:17:26):
Yesterday I painted so graffiti writers with sneakers that they
know the pain is going to get on. They wear
clothes with pain already, like they ain't messing up that
artists got jo can fly Yeah yeah at the paintel
ship like I'm up in there. They looking at me

(01:17:46):
I know they looking at me like I'm crazy. They're like, yo,
this is crazy man, this guy he too much. But
I love it. I love it and my whole fly.
You can't about being fly. You know. My stylis he's
like my brother. You know, my wife's best friend. Like
my brother. He's always flying. He should. There's a trick.
Let me tell you business watching, there's a trick the stylist.

(01:18:10):
He can give you the ship, but come give it
to you. They got some ship on the killing ship.
They gave you so you could always feel like, yo,
you get that, Torell. Oh God. So I'm gonna tell
you what I did for the video. How it got
so fly? Right? I said, Yo, Torell, and I picked

(01:18:31):
out you can you can see it in your face, like, yeah,
But what happened was I told Torell, I said, I
need the outfit you're gonna wear if you were going
to a stylist birthday party. Sometimes stylist stylists what I'm saying,

(01:18:56):
my brother, Torell, he'll go to a birthday party of
another stylist and walk in there like a fucking alien,
like floating with some purple food ship. Yeah, he walks
in there and then they're like, damn this dude that
I said to her, that's how we got looked at
the video. You gotta look like you went to the
stylist party styled on that. And I'm glad you because

(01:19:19):
I think and I spent, because I spent a lot
of money year, and I'll be thinking nobody.

Speaker 3 (01:19:24):
Noticed my man, My man might be shouting key shalking
you today.

Speaker 2 (01:19:27):
Be my brother from my neighborhood.

Speaker 3 (01:19:29):
He just he just styled the shout that might be.
That's ironic because he literally just posted a post.

Speaker 2 (01:19:34):
He did what he said. It was you, it was
you wearing That's that Dapper Dad, That's what that was.

Speaker 3 (01:19:40):
Still inspired.

Speaker 2 (01:19:42):
That's when Dapper Dad first came home and he was
still he wasn't with Gucci yet. Cool that freestyle freestyle,
it's a swite, it's a swipe.

Speaker 3 (01:19:54):
And then he did the l It was U l
l u l l It's like a it's like a swipe,
sit swife.

Speaker 2 (01:20:00):
Earlier in the morning, could barely feel my face cutting
that wrong wrang hammer on my waist, my baby mama stressing.
I'm like, get the get the fuck up out my face.
Fans on my ass, now about to catch a case.
I'm allergic to the bullshit.

Speaker 3 (01:20:17):
Big show.

Speaker 2 (01:20:18):
Yeah, that's yo.

Speaker 5 (01:20:20):
I might have to post that light the light, the light.
Let the light led to this light be posted in
this time. That's a fact, yo, Joe Man. We want
to thank you brother, thank you so much time.

Speaker 3 (01:20:33):
Appreciate your man. What would you like to tell the people?

Speaker 2 (01:20:36):
I like to tell them staying the light, standing the
light man, to stay positive and just know that your
darkest moments bring your most clarity. You got to stay
in the game. You never know, and so business one
on one, I'll tell you Doctor j lost step for records.
He was back at nothing. He went and found you

(01:20:59):
might have made the billion dollars from anybody who be
happy with that. He stopped, he stood in you never know,
kept going and made the beat and made a billion dollars.
So you gotta stay in the game. You never know.
You never know.

Speaker 3 (01:21:15):
That's a fact.

Speaker 6 (01:21:18):
My graduates from my school being forced bad drop drop,
my drop, bad drop drop.

Speaker 8 (01:21:37):
You just realized your business needed to hire someone yesterday.
How can you find amazing candidates fast?

Speaker 3 (01:21:44):
Easy?

Speaker 8 (01:21:45):
Just use indeed, stop struggling to get your job. Posts
seen on other job sites with Indeed sponsored jobs, your
post jumps to the top of the page for your
relevant candidates, so you can reach the people you want faster.
According to Indeed data, sponsored jobs posted directly on Indeed
have forty five percent more applications than non sponsored jobs.

(01:22:06):
Don't wait any longer. Speed up your hiring right now
with Indeed, and listeners of this show will get a
seventy five dollars sponsored job credit to get your jobs
more visibility at indeed dot com slash po d kat
z thirteen. Just go to indeed dot com slash pod
katz thirteen right now and support our show by saying

(01:22:29):
you heard about Indeed on this podcast. Terms and conditions apply.
Hiring Indeed is all you need

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