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October 22, 2021 24 mins

In this Study Hall entrepreneur Superstar Kezia M. Williams discusses how black businesses can succeed and the power of group economics.


Full Episode on YouTube: https://youtu.be/5qgzYFVJt-M


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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
An illegal alien from Guatemala charged with raping a child
in Massachusetts. An MS thirteen gang member from Al Salvador
accused of murdering a Texas man of Venezuelan charged with
filming and selling child pornography in Michigan. These are just
some of the heinous migrant criminals caught because of President
Donald J. Trump's leadership. I'm Christy nom the United States

(00:23):
Secretary of Homeland Security. Under President Trump, attempted illegal border
crossings are at the lowest levels ever recorded, and over
one hundred thousand illegal aliens have been arrested. If you
are here illegally, your next you will be fined nearly
one thousand dollars a day, imprisoned, and deported. You will
never return. But if you register using our CBP home

(00:46):
app and leave now, you could be allowed to return legally.
Do what's right. Leave now. Under President Trump, America's laws,
border and families will be protected.

Speaker 2 (00:57):
Sponsored by the United States Department of Homeland Security.

Speaker 3 (01:00):
We got to introduce Kezia just a Domino.

Speaker 4 (01:03):
It's crazy because since the last time that we we spoke,
Since the last time that we spoke, you had so
much stuff going on. You had you had the campaign
where it was my black was my black receipt, my
black receipt, and and that was all over.

Speaker 3 (01:20):
That was on CNBC, that was on We Saw You CNN.
That was everything.

Speaker 4 (01:26):
Yeah, so let's talk about that. I want that's the
first thing. I want to talk about that, because that
really took off. And I'm not sure how much money.
I'm sure you can. I got some SATs, I got
some SATs. Yeah, you did five hundred k in three days.
Let's not let's in three days.

Speaker 5 (01:40):
We did five million in three weeks and three weeks.

Speaker 2 (01:48):
Here go to economics.

Speaker 3 (01:50):
So what what was that? What exactly was that?

Speaker 6 (01:54):
Yeah, it was such an amazing experience.

Speaker 7 (01:56):
I think, like a lot of people out there, especially
black people, we were watching the civil unrest unfold for
yet another time across America, and during that time, people
were really asking the question what can we do, like,
how can we affect change so that George Floyd can
be the last name that we ever have to say

(02:18):
in relation to justice. And so I remember people saying
that maybe it looks like buying black. And though I
think that buying black is important, I think that there
are a lot of people on social media that will
promulgate the narrative of buying black, but we don't actually
know if they're putting their dollars in black businesses.

Speaker 6 (02:36):
So I thought about it.

Speaker 7 (02:38):
I said, what if we were to actually quantify the
by black movement?

Speaker 6 (02:42):
And I called up.

Speaker 7 (02:43):
One of my friends who is a tech person, and
I said, do you think that you could build something
kind of like Color of Change where people would buy black,
save their receipts, and upload it into a tech platform
and we could count the impact collectively. And so he
was like, yeah, I can totally build it. What's the
timeline like years, six months? And I was like no,
we got like four or five days, child, And I

(03:05):
was like, but it's okay, we can do and remember
faith this and sustance of things pro for and the
evidence of things not yet seen.

Speaker 6 (03:12):
We can do it.

Speaker 7 (03:13):
So he started building a tech platform and I recruited
a couple of other people to join us, Talent.

Speaker 6 (03:18):
Graves, Men's Daryl Perkins, nineteen kids, who's also been on
your show.

Speaker 7 (03:25):
Yeah, we decided to just launch it on June teenth
to see if people would put their receipt where their
protest was. I mean, we were tired of black people,
black men going into coffee shops and being treated like criminals,
black boys being wearing Monkey in the Jungle t shirts,
and people just protesting for fifteen or sixteen days. The
Montgomery bus boycott was for three hundred and eighty plus

(03:46):
consecutive days until we were able to exact the type
of change that we could feel generations later.

Speaker 6 (03:52):
And so my black receipt was just really a reflection back.

Speaker 2 (03:56):
So where are we at now with the.

Speaker 6 (04:00):
We're in faith two?

Speaker 2 (04:01):
Okay, there we go.

Speaker 6 (04:04):
Yeah, what happened.

Speaker 7 (04:06):
People were saying, okay, but I'm black for one day
is just not enough, and we have to remind people
that we did this for seventeen consecutive days. But what
we realized to the technology is after the seventeenth day happened,
people were still uploading the receipt, and so we decided
to strengthen the technology so that now when you upload
your receipt, you can see all of the other transactions

(04:27):
that you've made over time since June nineteenth. And then
also we've partnered in the corporate space, so Kroger reached out.
Kroger is super excited to work with us to increase
their minority supplier pipeline, so there could be more black
skws on shelves. We've had conversations with other corporations like
YOP so that we can help strengthen their algorithm around

(04:48):
finding black owned businesses. And there are a lot of
other tech companies that are just like, hey, we're not
doing this hard black thing right, so like how can
we do that with my black receipt?

Speaker 6 (04:57):
And we're like, cut a check in.

Speaker 3 (04:58):
We're there, cut a check that simple check.

Speaker 4 (05:06):
It's that simple. It's that simple. Now you know your
your inspiration for for many, for many, many people. And
it's just like anytime we speak to how the energy just.

Speaker 2 (05:17):
It's never to say I was just gonna say that. Man.

Speaker 5 (05:19):
The reason I love speaking and watching you is because
the energy is always consistent. It's always consistent. From the
second we met you. It was just like I sat
there and all I'm like, yo, I just learned a lot.
I was my brain was hurting. I was like, yo,
that was a lot. And so we were just so
happy to have you and your episode episode fifty fifty eight.
If you haven't checked that episode fifty eight, shoty what they.

Speaker 4 (05:40):
Do doing themselves a tremendous the service, But I wanted
to ask you a question before we before we let
the public.

Speaker 3 (05:45):
Act you questions.

Speaker 4 (05:46):
It's like we're in the age, like you said, as
far as you know, put your money where your mouth is,
put your push, your money where your protest is. I
like that, But how do we sustain that? Like, how
do we sustain everybody's talking about buying black right, buying
black right now, and economic empowerment and support black businesses.
But how is that something that we can sustain and

(06:07):
not just make it a fad, but make it ten years,
twenty years, one hundred year thing.

Speaker 6 (06:12):
No, that's an.

Speaker 7 (06:13):
Excellent question, because buying black shouldn't just be in a
response to a protest. So yeah, we can tell you
put your receipt where your protest is, but that should
be a continuation of what you were already doing. Buying
black should be habitual, And so let me just say
that one more time, Buying black should be habitual. At
the end of COVID nineteen, forty percent of black enterprises

(06:36):
are expected to close. But Black people spend one point
three trillion dollars annually. That is money that we're spending
on our clothes, on our shoes, those are that's money
that we're spending in our brokerage accounts. You know, I
watched market Mondays from time to time. That's money that
we're spending on our hair, on our lashes. So every
single time you think about making a purchase, the mentality

(06:58):
should always be how not buy it black owned? And
for those people who have had the excuse to say
I don't have a black owned business in my neighborhood,
at least for COVID if you needed a reason, A
lot of people are buying online. So when you have
websites like we by Black, when you have other enterprises
like those that have whole list of businesses all across

(07:20):
the country that do business and physical spaces will also
do business online, there is no excuse.

Speaker 6 (07:25):
But also I think in order for.

Speaker 7 (07:27):
Us to sustain the bi black movement, we have to
afford black entrepreneurs a measure of grace. So I know,
we're used to the whole Amazon you order at five
point thirty four and your package shows up at four
five thirty five PM just a minute later, because they got.

Speaker 6 (07:41):
Logitus like that.

Speaker 7 (07:43):
So for most entrepreneurs, they are working nine to five
and then they're coming home and they're building their businesses
six pm to midnight. These are entrepreneurs that are bootstrapping
their way to financial success. So when it comes down
to doing business with a black entrepreneur, we have to
make sure to level.

Speaker 6 (07:59):
Sent our expit.

Speaker 7 (08:00):
The other thing is Black entrepreneurs need to charge what
it's worth, and black customers need to pay exactly what
it costs. A lot of people are out here running
around here asking for friends and family discount.

Speaker 6 (08:11):
Y'all ain't even related.

Speaker 2 (08:15):
Yeah, talk to them, talk to them.

Speaker 6 (08:19):
Like, breathe it on. People.

Speaker 7 (08:20):
Give you the CODs, all of that money that you're saving,
take that and put it into a black enterprise right now.
Perhaps black entrepreneurs won't feel like they have to beg
barl and steal just for a dollar. If we say first,
every single time we make a purchase, how can we
recycle our dollar and be black with our dollar in common.

Speaker 6 (08:39):
With our sins.

Speaker 2 (08:40):
I mean this is this is a powerhouse. This is
a powerhouse.

Speaker 3 (08:44):
Asking for friends and family discount, man, I said plate.

Speaker 5 (08:48):
Cousin, Nah, I can't give it to you. I can't
give it to you up at the barbecue. If it's real,
we go into the book, my guy, my guy, this
is my boy right here, darreus.

Speaker 2 (09:02):
What's going on? I'm to sell you been, I'm muted?
Have you there be right there?

Speaker 3 (09:10):
What's up, bro?

Speaker 8 (09:11):
What's really going down?

Speaker 9 (09:13):
Yeah?

Speaker 2 (09:15):
What's good?

Speaker 6 (09:17):
Uh?

Speaker 8 (09:18):
Queen my black receipt that's historical right there, that's historically.

Speaker 2 (09:26):
That's his story.

Speaker 8 (09:27):
She really, she really with with that, with that, with that,
that idea out there really showed, you know, not only
entrepreneurs but also consumers that, hey, spending money with my people.

Speaker 2 (09:39):
There's nothing wrong with me spending money with my people.

Speaker 6 (09:41):
M absolutely, yeah, that's right.

Speaker 3 (09:44):
Real talk.

Speaker 8 (09:45):
I don't have to be scared to spend money with
my people.

Speaker 6 (09:48):
No, it should be a badge of honor.

Speaker 8 (09:50):
Absolutely, it should be second nature.

Speaker 6 (09:53):
Come on now, come on now, let me get off
in plate. It should be saying nature straight up.

Speaker 2 (10:02):
I guess, I guess.

Speaker 10 (10:03):
Uh.

Speaker 8 (10:03):
I don't really have no question. I don't really had
no question. I actually had a question from from my
BC brother. But me and me and me and me
and kazill With we're friends on Facebook. So I see
all of her posts.

Speaker 2 (10:16):
Listen, you've been following Yeah, yeah, yeah, yeah, I see
I see all her posts. I don't don't.

Speaker 8 (10:22):
I don't, I don't miss nothing.

Speaker 2 (10:23):
She drops. Thank you so.

Speaker 6 (10:25):
Much for the love. I really appreciate it.

Speaker 8 (10:28):
Yeah, what so what what are the plans? So is
there is there an idea or concept, uh to take
my Black receipt to a to another level?

Speaker 7 (10:38):
Yeah, And I want to reiterate that we're partnering with corporations,
that we're strengthening our technology. Our goal is not to
make it so difficult to hold on to a receipt,
take a picture and uploaded. But how can we build
the type of software where when you buy Black, we
can automatically record the purchase. So we want to make
sure that at the end of the year, at the
end of the month, really at the end of the week,

(11:00):
you want you erners.

Speaker 2 (11:02):
What's up?

Speaker 5 (11:02):
You ever walk into a small business and everything just
works like the checkout is fast, the receipts are digital,
tipping is a breeze, and you're out the door before
the line even builds. Odds are they're using Square. We
love supporting businesses that run on Square because it just
feels seamless, whether it's a local coffee shop, a vendor
at a pop up market, or even one of our

(11:24):
merch partners, Square makes it easy for them to take payments,
manage inventory, and run their business with confidence, all from
one simple system. If you're a business owner or even
just thinking about launching something soon, Square is hands down
one of the best tools out there to help you start, run,
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(11:45):
you time back so you can focus on what matters
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(12:11):
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Speaker 10 (12:52):
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Speaker 7 (13:51):
You can figure out what percentage of purchases we're actually
spent in black owne in a bread.

Speaker 8 (13:58):
That makes sense. That well, that really shouldn't be too
easy because in my business I have I have an
app that I use to take pictures of my receipts
to keep track of my taxes.

Speaker 6 (14:07):
So you know, kind of like a quick book. Yeah,
something something like that. So we're cooking up something, We're
not sitting on our hands.

Speaker 2 (14:15):
The chef ag gonna give away the recipe.

Speaker 5 (14:16):
Yeah around, yo, love bro, We're gonna see We're gonna
see you on breaking bread. We're gonna see you in
the book club. Obviously, always love bro, Appreciate you.

Speaker 11 (14:30):
Yeah, yeah, I love it, love it. Let's let's go,
let's go to I'm gonna say this, Lenia. Hopefully I
got that right, Lenia, what's going on? They told me
to trust my instinct when I'm saying these names. That's it, right, Damn,
It's okay.

Speaker 6 (14:47):
It's okay. I love you guys too.

Speaker 12 (14:50):
So first I want to say, I'm so thankful that
I found you guys, because this COVID put me through
a real bad depression and it.

Speaker 6 (14:59):
Just helped me. It made me take faith I brought up.
I'm so nervous. I can't believe that I'm talking to
you guys. Sorry, what you guys, what you guys doing
is so helpful for me.

Speaker 12 (15:13):
I'm a black entrepreneur, I'm a procrastinator. So this COVID
had made me open my eyes and stopped procrastinating and
realizing that I could have done so much. But then
the times, you know, fear as you guys have stayed
in earlier, stopped me. So I first time purchasing stops
just listening to the podcast when I feel like I'm

(15:34):
wasting time, when I'm on the bus or the train,
I'm on the podcast, listening to the podcast, taking down notes.
I just know the end of this year is something
great is going to happen because I have so much
information and knowledge due to you brothers and everybody else
that's on the podcast. So may God continue to protect
you and bless you and thank you. Uh you know,

(15:57):
I'm just having issues logging in, but I know that's
going to be fixed, and I'm just so excited to learn,
just to learn. I purchased so much information doing this COVID,
and thank God for the codes that you guys have
been giving out, like the BUDGETNISA. You guys so I
know I'm in great hands. So I just wanted to
say thank you.

Speaker 3 (16:15):
Oh, thank you, thank you man.

Speaker 2 (16:17):
Ye shout the Tiffany man. She's amazing too.

Speaker 4 (16:19):
Appreciate it, appreciate it. Thank you for your support. And
we have to talk about that too. Mental health is
a real situation in our community right now, so make
sure you check on your neighbors, check on your friends,
check with your family members, show some compassion because you
never know what somebody's going through. It's difficult times right now,
being isolated, especially for children not going to school with
their counterparts, not being able to play sports a lot
of times, so you know that that that toll is

(16:42):
is draining and you know, to be by yourself all day.
So in the midst of you know, this is an
entrepreneur show, but all of that goes in the part
as far as you can't be you can't you can't
be successful in business if you're not mentally sharp, if
you're not physically sharp. So we need to we need
to eat good, we need to you know, we need
to work out, and we need to socialize, and we

(17:03):
need to make sure that you know, these these are
trying times that we're in not just financially, but mentally,
and we have to, like I said, we have to
be compassionate with each other and we have to really
take that into consideration before you, before you snap on somebody,
or before you go off on somebody, just consider what
they might have went through.

Speaker 13 (17:19):
You never know what's what somebody's going through. And no
one is exempt, and I want to make that very clear.
No one's exempt from going through these type of situations.
No one's exempt from depression, no one's exempt from anxiety.
That's what comes with being in the state that we're
in right now, especially as a country. So we always
employ you to reach out, text someone, call someone, go
through your contact list.

Speaker 5 (17:40):
You never know what one conversation you can do. Man,
I've seen it happen so many times. With just one
conversation letting somebody know that you're thinking about them, it
could change everything, could change their life.

Speaker 2 (17:50):
So we employ you to do that for sure.

Speaker 3 (17:52):
Sure, So let's let's get let's get a few more questions.

Speaker 5 (17:54):
Yeah, yeah, yeah, Johnathan, were coming to you?

Speaker 2 (17:57):
What's going on? Johnathan? Im mute yourself, you've been unmuted.

Speaker 8 (18:01):
What's going on?

Speaker 3 (18:02):
What's going on?

Speaker 8 (18:06):
You guys can hear me here.

Speaker 3 (18:07):
You guys can hear me.

Speaker 9 (18:08):
Yeah, you clear, perfect, perfect, No, man, appreciate you guys
taking my questions today are but before I is a question,
I just want to say, you know, I appreciate you guys.
You know you guys have I got my r A
A count, I got my independent of Broodge account. I'm
investing into options. I'm also investing into stocks long term. Also,

(18:33):
I'm a license in the show contract. I invested into
real estate.

Speaker 4 (18:37):
So qu Queens of Brooklyn, Queens of Brooklyn, Huh you're
from Queens?

Speaker 3 (18:43):
Are you from Brooklyn? Hollo o?

Speaker 12 (18:53):
No.

Speaker 9 (18:54):
So I really appreciate you guys. And it's crazy because
I was procrastinated to get to join me. Why you
know that episode that you guys drive with D Dash.
Once you guys hit that fifty, I'm like, oh, man,
I gotta get Now is the time for me to
get it?

Speaker 6 (19:10):
Like I've been procrastive.

Speaker 9 (19:11):
I was procrassat it you guys one time back down
to thirty percent, I'm like, oh, once you got to
the back drop with D Dash, I was like, man, man,
And That's.

Speaker 8 (19:20):
How I'm feeling right now, you know, Like I'm.

Speaker 9 (19:22):
Coming from Jersey. I just made over three thousand dollars
on a small job for somebody contracting.

Speaker 4 (19:27):
So I'm doing the.

Speaker 9 (19:28):
Backdrop while driving back to Harllan right now.

Speaker 3 (19:31):
So call them get the money. What's your question, bro, Well,
the question for the queen is you know how?

Speaker 9 (19:37):
You know how when you find yourself coming up with
this idea?

Speaker 3 (19:42):
Right?

Speaker 6 (19:44):
Yeah?

Speaker 9 (19:45):
And what precision were you at that moment when you
came up with this idea?

Speaker 12 (19:49):
And uh and.

Speaker 9 (19:52):
What versity were you facing at the time before you
came up with this great idea?

Speaker 7 (19:58):
Yeah, I appreciate that. I just want to also send
my flowers to Leney. I think what she just did,
what she just admitted, was so brave, right, And I
think as as a Phillips said that we are going
through a lot during this time, especially extroverts like like
me who were at hohone by themselves just trying to

(20:19):
figure out not how to talk to the walls. But
one of the things that I did pick out from
what Renee said is that she was scared. And what
I like to tell entrepreneurs innovators alike is that if
you're scared to do it, do it scared. And that's
exactly what you did when you joined eyl University, when
you took a chance on Rashad and Troy, you invested
in yourself and they maximize your return. So I definitely

(20:39):
want to give you your flowers.

Speaker 6 (20:40):
There.

Speaker 7 (20:41):
You asked what adversity was I going through during the time.
I had this long story, But guys, I promised, I'm
gonna I'm gonna compartmentalize it, know, like.

Speaker 6 (20:50):
What drove me to black upstart.

Speaker 7 (20:53):
But I was taught that the definition of success is
you go to high school, you get a diploma, you
go to college, you get a degree, and then you
get a good government job with benefits. And I did
exactly that. I followed the blueprint to a tee. But
then I realized in the workplace that even though I
was working twice as hard, even though I felt like
I was twice as smart, I was still being paid

(21:14):
in separate but unequal paycheck. I was demoted three consecutive
times by a white woman who could not believe that
a woman without an advanced degree could get promoted five
times over six years. And so after the third demotion,
I just made up my mind to say that I
wanted to create my own economic opportunity in life, and

(21:37):
so I quit without having another job lined up, and
I promised myself that I would never let another hand
feed me, that my nine to five would always be
one of several streams of income. It was during that
time that I read the troubling statistic that black women
would lose eight hundred and forty thousand dollars over their career,

(21:58):
not because they're not working twice as hard, not because
they're not twice as smart, not because they're not twice
as good, but simply because they're black and because they're women.
And so black women like me who are out here
creating enterprises aren't trying to be the next Black Bill Gates,
are not trying to be the next black Mark Zuckerberg.
We're just trying to make sure that we pay ourselves
exactly what we're worth. And so for black ups start,

(22:20):
I started to train black entrepreneurs like me not just
to start enterprises, but just start the type of enterprises
that create jobs, so we wouldn't have to go begging
other people for promotions, begging other people for opportunities, begging
other people for paychecks that we could create and sign ourselves,
so we were could be just like Troy and somebody
tells us that we have to pull up on a Tuesday, and.

Speaker 6 (22:40):
We could be like, Nah, bro bros are set up.

Speaker 5 (22:46):
I want I want to I want to correct one
thing you said that you quit in the words of
nineteen Keys, you fired your job.

Speaker 2 (22:52):
They can fire your job. They could, they could no
longer afford you.

Speaker 3 (22:56):
Speak heavy speak heavy. Now. It's been a pleasure. It's
been a pleasure.

Speaker 4 (23:01):
What what Episode fifty eight, fifty eight, Episode fifty eight.
We're gonna be doing a bunch of more stuff in
the future, So thank you for joining us. Thank you
for being a part of our journey. Nah, we we
greatly appreciate it. We look we look forward to doing
a bunch of more stuff together in the future.

Speaker 2 (23:23):
That's right, That's right, all right, Guy Williams. Always love,
Thank you, peace.

Speaker 8 (23:32):
My graduates from my school being force back and drop bags,
drop Mike, drop.

Speaker 3 (23:39):
Back, drop b drop.

Speaker 1 (23:51):
An illegal alien from Guatemala charged with raping a child
in Massachusetts. An MS thirteen gang member from El Salvador
accused of murder ring a Texas man of Venezuelan charged
with filming and selling child pornography in Michigan. These are
just some of the heinous migrant criminals caught because of
President Donald J. Trump's leadership. I'm Christy Noman, the United

(24:14):
States Secretary of Homeland Security. Under President Trump, attempted illegal
border crossings are at the lowest levels ever recorded, and
over one hundred thousand illegal aliens have been arrested. If
you are here illegally, your next you will be fined
nearly one thousand dollars a day, imprisoned, and deported. You
will never return. But if you register using our CBP

(24:37):
home app and leave now, you could be allowed to
return legally. Do what's right. Leave now. Under President Trump,
America's laws, border and families will be protected.

Speaker 2 (24:49):
Sponsored by the United States Department of Homeland Security.
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