Instagram Strategies for Photographers

In today's episode (161) of the EAT, CAPTURE, SHARE podcast, I'm talking with family photographer and host of the This Can't Be That Hard podcast, Annemie Tonken. But this time, the tables have turned — Annemie is interviewing ME for her show!

We dive deep into a topic that so many food photographers ask about: Is it still possible to grow a following and book clients on Instagram in 2025? (Spoiler alert: it is!) I’m sharing practical, proven strategies you can start using right away to boost your reach, attract the right clients, and create content that converts.

Here's what else you can expect from today's episode...

• The biggest misconceptions photographers still have about Instagram — and why they’re holding you back.
• My top three Instagram strategies for standing out and growing your audience.
• How to use Instagram effectively to expand your reach and connect with your ideal clients.
• The difference between what to post on your Instagram grid vs. Instagram Stories. 
• My best advice for curating a picture-perfect Instagram grid.
• The one most powerful thing you can do on Instagram to see real results.
• Bonus: My essential tips for improving your storytelling and making your posts resonate.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Annemie's website and Instagram
• Instagram Strategies for Photographers with Kimberly Espinel – This Can’t Be That Hard episode 318
• Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! 
• Find the full show notes HERE
• Find my Instagram HERE