On-air mentoring session - What's the most effective way to find your dream client?

In today's episode (167) of the EAT, CAPTURE, SHARE podcast, you'll be listening in to the final creative business mentoring session of 2025.

I’m working one-on-one with Audrey, a full-time New York–based food photographer who wants to book more (and better!) food photography clients. This episode is packed with practical tips to strengthen your pitching strategy, attract dream clients, and make the most of the content you’re already creating.

Because the thing is, growing a successful food photography or content creation business isn’t always about inventing something brand new. Often, the biggest results come from doubling down on proven strategies, doing them consistently, strategically, and really, really well.

Here's what else you can expect from today's episode...

• I share more information about the Fearless Focus Mastermind and Mentoring Program.
• A detailed review of Audrey’s cold pitching strategy — including the key areas she needs to improve to increase her success rate.
• Common blind spots in cold pitching (so you don’t make the same mistakes!).
• How to write more intentional and effective pitching emails that actually get noticed.
• Tips to fine-tune your follow-up schedule so brands are more likely to respond.
• One of my very best email subject lines to use when pitching food brands.
• The types of brands to avoid pitching and where to focus your energy instead.
• How to assess which marketing strategies to let go of — and which ones to double down on for real results.
• The surprising business superpower Audrey didn’t know she had (and how you might have one too!).
• Smart strategies to increase the lifespan of your content, so it works harder for you.
• Why SEO is worth your time and energy as a food photographer or food content creator.
• A hands-on review of Audrey’s Instagram profile, with practical tips to help her (and you!) attract more clients.

LINKS MENTIONED:

• Find out more and apply for my Fearless Focus Mastermind & Mentoring Program HERE
• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Audrey’s website and Instagram
• How to make money doing what you love, with Nikki Rausch – Eat Capture Share podcast episode 33
• What every food photographer needs to know about pricing! – Eat Capture Share podcast episode 97
• Sign up to my free 5-day food photography business challenge (includes a pitching template!)
• See how to use your photos in a reel here
• Find the full show notes (& previous mentoring sessions) HERE
• Find my Instagram HERE