Using artificial light to craft your signature photography style, with Ronald Cova

In today's episode (162) of the EAT, CAPTURE, SHARE podcast, I'm talking with food photographer Ronald Cova about his creative journey and how he uses artificial light to craft his distinctive photography style.

Ronald shares how he made the bold decision to leave his engineering degree and pursue his passion for photography — a leap that ultimately led him to a thriving career behind the camera. We dive deep into the gear he swears by for artificial lighting, how he developed his personal aesthetic, and why embracing your unique creative voice matters more than ever.

If you're looking to refine your food photography, experiment with artificial light, or simply gather some inspiring, actionable advice, this episode is for you.

Here's what else you can expect from today's episode...

• Ronald introduces himself.
• Ronald shares why he chose to formally study photography and the pros and cons of formal education versus being self-taught.
• We hear how Instagram helped grow Ronald’s photography business and how it might help yours too.
• Ronald shares some personal advice for discovering and developing your own signature food photography style.
• Ronald explains how he uses artificial light to create beautiful, professional-quality images and how you can do the same.
• Ronald gives his top gear recommendations for anyone starting or refining their artificial lighting setup.

LINKS MENTIONED:

• Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• Ronald’s Instagram, website and lighting gear
• Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)
• Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! 
• Find the full show notes HERE
• Find my Instagram HERE