Do you ever feel like hiring a marketing agency is more hassle than help? You’re not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these relationships.
Listen in as we discuss Kevin’s wild background (you won’t believe the stories behind his “Two Truths and a Lie”), his experience scaling top-tier DTC brands like Vuori, and his honest thoughts on how agency fee structures should work. We also cover how to vet an agency, why most are bad, how to set expectations, and how AI is radically transforming the paid ad game behind the scenes.
You can find show notes and more information by clicking here: https://bit.ly/3EjOxZq
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