Two Guys Talk About Their Underwear (And How It’s Helped Build a Premium Brand)

Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today’s fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success.

Listen in as Mac reveals how he established a niche in the Merino wool market by prioritizing quality and long-term strategy over short-term wins. We explore the importance of strong brand positioning, the impact of supply chain shifts—including tariffs and evolving manufacturing trends—and why a commitment to craftsmanship pays off. Plus, Mac shares his insights on work-life balance, hiring with culture in mind, and how over-communication can be a game-changer for business success.

You can find show notes and more information by clicking here: https://bit.ly/4kLL5Hw

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