JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.
Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns!
Hit PLAY to hear:
- How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦
- Why iPhone videos outperformed $10k ad shoots 🎥
- The 3-part framework he used to grow La Matera fast 📈
- What makes belts a “perfect eCommerce product” 🔥
- The truth about expanding your product line (and what not to do) 🧵
- His role in turning Chubbies’ returns system into Loop Returns 🔄
Key timestamps to dive straight in:
[04:25] "Relocated Business: Spicewood, Texas"
[08:41] "SBA Loan Benefits and Process"
[11:21] Strategic Business Planning & Marketing
[13:46] Reflection on Business Experience
[18:51] Balancing Focus and New Projects
[21:22] Listen to JM’s Top Tips!
Full episode notes here: https://ecmp.info/553
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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