The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019 they now sell via their Shopify store and wholesale via Faire. Currently sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched  in 2022 as a way for indie brands to help each other grow. 

 

In this episode, Lynn shares the smart, scrappy strategies that helped her grow MASAMI—and how other indie eCommerce brands can do the same. 

 

Hit PLAY to hear: 

 

• How Lynn built MASAMI into a nearly $1M brand—without big budgets 💥 
• The clever “pop-in” strategy that’s changing how indie brands do retail 🛍️ 
• Why cash flow—not competition—is what kills most eCommerce brands 💸 
• The power of brand values (and how to use yours to drive growth) 🔑 
• What most founders get wrong about launching new products 🚫 
• Lynn’s secret sauce for retail sell-through success 🔄 

 

Key timestamps to dive straight in: 

[03:48] Hair Hydration Breakthrough Partnership 

[09:35] Conscious Beauty Collective Origins 

[13:30] Temporary Retail Partnerships Strategy 

[16:54] Multi-Location Strategy Stabilizes Business 

[18:21] "Brand Values and Smart Collaborations" 

[21:21] Listen to Lynn’s Top Tips! 

 Full episode notes here: https://ecmp.info/556

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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