Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025.
You’ll learn:
Why cost caps alone won’t cut it anymore
How we’re adapting bidding strategies to Meta’s new algorithm
The role of creative diversification in targeting & scale
How to use attribution windows (like 1-day view) without losing your shirt
The importance of incrementality and media measurement
What we’re doing right now to unlock growth in high AOV accounts
Whether you’re running Meta ads for a $500K brand or a $50M powerhouse, this is your tactical blueprint for media buying that actually works in 2025.
Show Notes:
- Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!
- Explore the PROPHIT System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.