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June 5, 2025 55 mins

In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly lost her seven figure ecommerce business—and exactly what she did to turn it around.

From facing a payroll crisis that nearly shut her doors, to completely transforming her team's culture and operating systems, Tara shares powerful lessons on leadership, communication, and resilience.

You'll discover:

  • The pivotal moments that almost ended her business

  • How transparent leadership radically changed her company culture

  • The operating system she built to handle 450 new product launches per month

  • Actionable tips to build a resilient business that thrives through adversity

If you're an entrepreneur navigating tough times or seeking insights to scale sustainably, this episode is a must watch.

Show Notes:

  • Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.
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