In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.
What you’ll discover:
Why standard “7-day click” and “1-day view” settings both mislead you
How to run a zero cost geo holdout test for real incremental data
When to stick with your current settings and how to apply a correction factor
What Meta’s new incremental conversion optimization means for your campaigns
Building one unified measurement system to compare Facebook, Google, and beyond
Ready to see your real ROI?
Run your free holdout study now at commonthreadco.com/pages/incrementality and stop guessing.
Show Notes:
Explore the PROPHIT System: prophitsystem.com
Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm
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