We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands.
Why?
Because AI changed the game.
In this episode of the Podcast, we break down why our old system no longer works, how AI is reshaping the future of media buying, and what we’re building to replace human limitations with 24/7 omnipresence.
Learn about:
Why the Growth Map is dead
What “circadian media buying” is (and why it’s obsolete)
How AI forecasts spend, ROAS, and campaign performance better than any human
The launch of Compass + Scout—CTC’s next-gen media ops platform
What role humans still play in an AI-dominated future
This isn’t just a tech update. It’s a shift in how performance marketing will be done from now on.
Show Notes:
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