Jim Anderson: The Strategic Imperatives of Partner Ecosystems in 2025

Failing to innovate within your partnerships could leave your business behind.

As AI accelerates the pace of change, how do leaders ensure they stay relevant while unlocking unprecedented customer value?

In this episode, Jim Anderson, Vice President of North America Partner Ecosystem and Channels at Google, shares insights into the principles driving Google’s partner strategies. With 25+ years in tech and a front-row seat to AI’s transformative power, Jim discusses how agility, specialization, and customer relevance transform the cloud ecosystem industry.

Key Learnings:

• Why win-win partnerships are critical to AI-driven customer value.
• The importance of specialization to tackle increasing complexities in the cloud ecosystem.
• How Google is leveraging its Marketplace as a game-changing distribution channel.
• The role of agility and co-innovation in navigating rapid shifts in the tech landscape.
• Why the future of AI is inherently tied to an ecosystem-based approach for businesse

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
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