Josh Triechel: Creating a Partner-First Culture to Grow Confluent’s Hyperscaler Co-Sell Revenue

What if you could connect your entire cloud ecosystem—AWS, Azure, GCP—all in real time? Once a future vision, this architecture is the new standard for data-driven businesses at Confluent. 

In this episode, we talk with Josh Treichel, Head of Cloud Partnerships at Confluent, about how their strategic alliances with major cloud providers are redefining data integration and migration. Josh shares his journey from engineering to cloud partnerships and dives into how Confluent leverages multi-cloud and generative AI to empower customers in an increasingly connected cloud landscape.

We also discuss:

• The importance of building a company culture where cloud partnerships aren’t add-ons but fundamental to the company’s growth.
• Confluent strategies to scale partnership efforts through regional events, hackathons, and co-marketing campaigns.
• Why alignment across sales, engineering, and marketing is crucial to realizing the full value of cloud partnerships.
• The importance of value exchange and ensuring mutual benefit to sustain and grow cloud partnerships.

Here are some additional episodes featuring other ecosystem leaders that might interest you:

• #164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem
• #156 Libby Greco: Get Out There and Break The Glass
• #154 Suresh Kumar Tulluri: Is Your Roadmap Future Proof?
• #152 David La Rose: Strengthening Partner Commitments In The Ecosystem Era
• #151 Mike Stocker: Close 40% More Deals with Partner Influence

Links & Resources

• Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
• Download The Ultimate Guide to Drive Co-sell Partnerships!
• Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
• Join the WorkSpan Community