Summary
In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.
Takeaways
- Webinars should focus on thought leadership rather than just sales pitches.
- Delivering value is crucial for retaining audience attention.
- Building trust involves sharing expertise freely.
- The no-like-trust factor is essential in marketing.
- Repurposing content can significantly increase ROI.
- Automation tools can streamline webinar processes and save time.
- Live webinars allow for real-time audience engagement and feedback.
- You don't need expensive tech to start hosting webinars.
- Implementing a two-step signup process can boost conversion rates.
- A single webinar can generate multiple content pieces for future use.
Chapters
00:00 Introduction to DemandShift and Webinars
03:13 The Intentionality Behind Webinars
06:24 Delivering Value in Webinars
09:10 Building Trust and Relationships
12:08 The Balance of Thought Leadership and Conversion
15:04 Getting Started with Webinars
18:09 Repurposing Content for Maximum ROI
21:24 The Importance of Unique Perspectives
24:00 Becoming the Default Solution
26:56 Overcoming Self-Consciousness in Content Creation
32:24 Crafting a Content Strategy for Webinars
39:17 Live vs. Pre-Recorded Webinars: Pros and Cons
46:48 Advancements in Webinar Technology
49:25 The Power of Automation in Marketing
Links from the show:
ChatGPT Market Research Prompt: https://demandshift.co/prompt
14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3Yz
Try Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737
Credits:
Hosted by Ryan Roghaar and Michael Smith
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Eggs Podcast Spotify playlist:
bit.ly/eggstunes
The Plugs:
The Show: eggscast.com
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar:
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